Shopify has emerged as a game-changer over the last few years when it comes to creating websites, marketing businesses and offering businesses tools to manage things like inventory, shipping and more – all from one dashboard.
WordPress used to lead the field when it came to online business website creation and management tools. They still do, but Shopify is inching in on their lead.
Here, we take a close look at why Shopify offers superior marketing tools, and may make migrating to Shopify from your existing platforms worth it. We can handle the migration for you. 
Table of Contents
What is Digital Marketing?
Digital marketing is the same as traditional marketing in some ways, but also has a unique set of challenges. Here is what digital marketing entails:
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Crafting a Unique Brand Identity
Before diving into marketing strategies, you must do some deep thinking about your brand. Brand isn’t just logos and color schemes (although that’s part of it). You need to figure out your company’s mission, values, and what separates you from others. Part of a brand is understanding that your audience isn’t “everyone.” You need to figure out the exact demographics of who you are selling to.
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Optimizing Your Website for Success
A website is like a sign outside of a brick and mortar store. It’s a digital sign. And you want it to stand out, and look great. “Looking great” for a website isn’t totally enough. Your site needs to be fast, and have the right keywords so Google ranks it high in search engine results pages (SERP).
What Are Digital Marketing Strategies
To accomplish the above goals, you want to do the following:
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Content marketing
Creating valuable, relevant, and consistent content on your website not only attracts potential customers but also establishes your brand as an authority in your niche. Use a variety of media, from the written word to interactive graphics. Google recognizes when new content is published on a website and ranks that site higher in SERP.
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Email marketing
Email is still the main way people communicate online. Use email marketing to attract leads, announce sales, release promo codes and keep customers engaged. Personalize messages and segment your audience by various demographic indicators to increase open rates and conversions.
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Social Media marketing
With billions of users, platforms like Instagram, Facebook, X( Formerly Twitter) and TikTok offer immense opportunities for brand visibility. Utilize paid advertising, shoppable links, influencer collaborations, hashtags and engaging content to reach and convert your audience.
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Influencer Marketing
There are social media influencers in every niche, and they can significantly expand the network of people who know about you. Finding influencers whose audience aligns with your target market can lead to increased brand awareness and sales. Send them your products and if they review them, you’ll see a rise in sales.
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SEO and PPC
If you utitlize the best practices of SEO, along with pay-per-click paid ads, you should see increased web traffic and conversions. This is the heart of digital marketing, and it’s where we shine. See what we’ve done for other clients. Or keep reading to see if you want to DIY. 
What Special Tools for Marketing Does Shopify Offer?
Shopify offers a variety of apps, tools and AI prompts to make digital marketing less mysterious. Here are the features we find the most helpful.
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Shopify Apps
The Shopify App Store offers hundreds of apps to make your marketing efforts easier. From email marketing templates to social media integration widgets and SEO checker, these apps streamline various marketing tasks. The Shopify App Store is a treasure chest of tools and applications designed to make e-commerce easier.There are a ton of apps in the marketplace. If you don’t know which apps are best for your business, we can offer a consultation.
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Analytics
Shopify has several analytics tools to understand customers, their behavior, track conversions, and make data-driven decisions. Insights gained from analytics can drive marketing strategies for better ROI in the future. We suggest reading analytics reports daily, if not more often. They can be overwhelming at first. Reach out to us for an overview.
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SEO Tools for Better SERP
Shopify has built-in SEO features that help users with the essentials for improving their store’s organic search placement. In other words, you don’t have to open a bunch of other apps to customize title tags, meta descriptions, and clean URL structures. If you want to get really into it, you can install apps like Plug in SEO and SEO Image Optimizer.
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Email Marketing Integration
Shopify’s integration with leading email marketing platforms like Mailchimp,and Constant Contact helps businesses to seamlessly connect with their audience through their email. Through automated workflows, personalized campaigns, and segmentation, it’s easy to put together great looking email campaigns.
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Social Media Integration and Advertising
Shopify works easily with various social media platforms. Once you put a product on your Shopify store, it’s easy to showcase it on various channels. You can create Facebook Shops directly from the Shopify dashboard to enhance visibility and boosts sales. You can even pay for social media ads directly from your Shopify store. That’s one less log-in and account to manage.
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Abandoned Cart Recovery
The ‘Abandoned Cart Recovery’ tool within Shopify is a one of the most important features you can have on your website. When a customer returns to your site after leaving it, for a variety of reasons ranging from the doorbell ringing to a sudden realization they don’t get paid until Friday, that customer will still have what they last put into their cart. You can also send the person an automated reminder email that they left items in their cart. Sometimes, that reminder is all a person needs to finish a purchase.
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Discount Codes and Promotions
Shopify’s allows you to opt into a discount code generator so you can create promo codes that you then display on your website, social media and in email newsletters. These codes include percentage discounts, free shipping, or buy-one-get-one deals. You can customize who gets these offers, i.e. people who used to be regular customers but have suddenly gone AWOL or first time visitors to give you their email.
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Customer Reviews, Ratings and Testimonials
Generating user-generated reviews, photos and videos is vital in today’s digital world. People trust other people more than business owners, obviously, because other people aren’t making a profit off of a sale. Shopify’s tools allows businesses to showcase customer reviews and testimonials, instilling confidence in potential buyers and encouraging others to make a purchase. 
Shopify and the Bottom Line
Shopify, with its vast number of tools and apps, empowers businesses to navigate the complexities of e-commerce effectively. They’re a little easier to find and incorporate into your website than the plugins on WordPress.
However, figuring out the tools and apps isn’t necessarily fast or easy. That’s why we often help businesses migrate to Shopify from their current e-commerce tools, and pick out the apps for them. We can teach you how to use the apps, or handle some of them for you on an ongoing basis.
The bottom line is that Shopify will boost your bottom profit line. You’ll get more sales, and running your store will likely be easier than it is now.
Website migrations are not only a lot of work, but they are risky in the sense that if you don’t do it correctly, you can lose customer information, have a website that’s subpar until you work out the glitches and raise blood pressure. Leave the hard work to us. SEO Design Chicago performs professional website migrations. W
Our expert web migration specialists focus on migrating your website in a safe, SEO-friendly way to avoid losing any of your SEO rankings or data. Our full digital marketing team works together to ensure that your website migration is successful and stress-free. Learn more about why we are the best team to handle your next successful website migration.
Our comprehensive web migration services include:
- Website migrations to new hosting or platforms
- SEO migrations
- Google Analytics and Google Tag Manager migrations
- Domain name migrations
- A full website migration checklist
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