Build Local Business Authority With Citation Sources

Google ranks your business based on how well it matches users’ search intent. Ensuring that all mentions of your business are complete and consistent across the internet boosts your rankings with major search engines and makes it more likely for potential customers to find your business.

Get Results With the Top Local SEO Agency

If you know that more customers should be finding you, then you need a comprehensive local SEO update. Our team begins with a complete analysis of your existing online presence to identify what is already working well and where there is room for improvement.

Next, our team delivers a plan full of customized recommendations, designed specifically for your business. No one-size-fits-all solutions here — we identify exactly what your business needs to grow and thrive.

Finally, our team will review your marketing plan with you. You can decide to implement portions of the plan in-house, or we will prepare a customized quote for you. 

Our local SEO packages are customized for each client. Citation building is a common tactic to boost your local SEO rankings. At SEO Design Chicago, we have a refined process to build citations for your business. We know exactly where to update your business information to improve your SEO and bring more qualified leads to your company. 

Is your website bringing in local customers? Check now with a free local SEO Audit! 

Citation Sites We Will Complete for You

Your business name and information could be listed on dozens of sites across the internet. Some of these are automatically generated, so you may not even know they’re out there. If these listings are inaccurate, it will hurt your search engine rankings and lead to customer frustration when they can’t find the information they are looking for.

Our citation building process includes:

  • Digital properties you own — such as your website, social media profiles, and Google Business Profile
  • Structured citations — listings in business directories that specifically gather business information
  • Unstructured citations — mentions in blog posts, articles, and social media, where we ensure that your information appears accurately 
  • Review enablement — inviting customers to leave reviews, which can dramatically improve both search engine rankings and customers’ opinions of your business 

Well-built citations boost your visibility and improve your local search ranking, while inaccurate citations harm it. Our approach prioritizes quality citations and measures the results as your online presence improves.

Google Business Profile and Bing Places

Your business details need to be complete across all websites, but search engines definitely rank certain local SEO citations higher than others. 

Your local search marketing strategy starts with streamlining your most valuable listings — your website, Google Business Profile (formerly Google My Business page), and Bing Places for business.

These are the modern equivalent of the Yellow Pages. Customers and search engines check these profiles to find out the most basic information about your company — name, address, and phone (NAP). If this is outdated, incorrect, or inconsistent, you will take a big hit to your rankings, and customers might choose a competitor with clearer information. 

The second most important types of citations are industry-specific listings. If you run a local law office, for example, you need to ensure that your basic business information is accurate in the American Bar Association directory. When we assemble your custom-quoted digital marketing package for you, we will ensure that you have the most complete network of citations online to improve your rankings and help customers find you. 

Our local citations services will ensure that each component of your online presence is streamlined, covering both the top-generating citation opportunities and industry-specific business listing directories. 

Schedule a free call today to learn how we can boost local SEO through citation building. 

google my business profile

Bring More Customers to Your Business by Managing Local Citations

The customer journey increasingly begins with a search engine. Around 75% of customers use Google when searching for local services and products. Ensuring that your business has accurate citations across the web boosts your ranking in local search results, making it far more likely that local listings will direct potential customers to you.

presentation of seo campaign to clients

Inaccurate Citations in Local Search Hurt Your Rankings

What if you’ve never listed your business on online directories? Your business might actually be listed inaccurately by any number of aggregators. These directories scrape information from the internet to automatically create new citations. Unfortunately, if these weren’t created by the business owner or someone with accurate information about your company, they might contain outdated information. 

The best citation management strategy is to eliminate any inaccurate information from online listing sites and replace it with updated, consistent information.

Local Searchers are Motivated to Purchase

According to Think with Google, 76% of smartphone searches lead users to visit a local site. Of those, 28% result in a purchase. This indicates that people searching for specific products and services in their geographic region are very interested in making a purchase soon.

For example, if you search “Chinese restaurant near Downtown Theater,” you’re probably actually hungry for Chinese food now, or are planning out a trip you will take very soon.

Since local searchers are motivated to take action soon, citations are important components of your user experience process as well as your local SEO strategy. If the Chinese restaurant’s hours or phone number are wrong, or if the location and parking situation are difficult to find, searchers might get frustrated and simply choose a competitor instead. 

Citation building improves your search engine rankings, but don’t forget that these search results are ultimately designed to satisfy the search intent of the human completing the search. Accurate citations that show up anywhere a customer might be searching — Google, Facebook, or business association listings — make your business the natural choice. 

Impact of social media on clients
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Rank in Local Search With Accurate Business Information and Updated Citations

Our experienced team will manage your local citations to ensure they are accurate and working to boost your local SEO — not confuse customers and hurt your rankings! 

This includes:

  • Completing name, address, and phone information (NAP) 
  • Ensuring consistent web addresses
  • Removing fake and copycat accounts 
  • Requesting and publishing reviews
  • Including keywords in your public profiles 

Building citations is a time-consuming process. Our team has optimized hundreds of small businesses’ websites, and we know exactly where to look to find all the public mentions of your business. 

You can trust your business to SEO Design Chicago to ensure accurate online information, boost your local search rankings, and make sure your business is accurately listed in local directories. 

Benefits of a Full-Service Digital Marketing Firm

Most SEO efforts require a holistic approach to see dramatic results. Just updating your social media pages while your SEO is in shambles will only provide limited benefits.

At SEO Design Chicago, we prepare a customized quote for each client. This is designed to maximize your marketing ROI by identifying the strategies that will have the greatest impact on your business, especially when integrated with other solutions. It is far more effective and affordable than a piecemeal approach to your digital marketing strategy. 

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SEO services we provide include:

  • Local link building 
  • Google Business optimization
  • Bing Places optimization
  • Technical SEO
  • On-page optimization
  • Off-page optimization
  • Voice search optimization
  • Maps optimization 

Our SEO strategies, including local SEO, bring more customers directly to your business by matching your services directly to what they are searching for. This turns your online presence into a lead-generating machine.  

Leverage local search to bring more visitors to your business. Schedule a free call with SEO Design Chicago today to learn how we can increase your local ranking by building local citations. 

Want to dominate your competitors?
SEO Design Chicago delivers data-driven strategies that increase visibility and grow your business — reach out today!

872-401-6956

CONTACT US

Want to dominate your competitors?
SEO Design Chicago delivers data-driven strategies that increase visibility and grow your business — reach out today!

872-401-6956

CONTACT US