Importance of Graphic Design
Your brand’s graphic design plays a vital role in helping potential customers identify your business. We can all picture iconic logos, like the golden arches or the Nike swoosh, that immediately communicate a brand’s presence to us.
Regardless of your industry, your brand needs to have basic graphic and web design elements in place to quickly communicate who you are, what you offer, and what makes your business special.
Elements of Design
Design trends come and go, but good graphic design principles endure.
Effective graphic design uses color, typography, space, and shape to communicate ideas and feelings. This plays a pivotal role in communicating the mission of your brand. Are you a trustworthy accounting firm? Or a fun boba tea place?
The elements of design work together with the content of your marketing writing to convey the most important information about your business.
Graphic Design Essentials
At a minimum, your business should have a consistent logo, font, and color scheme. This makes your marketing materials immediately identifiable across print and digital mediums.
Maintaining consistency across your publications gives your website, social media channels, and print assets a professional look and feel. Research suggests that brand consistency can increase revenue by 10-20%.
Not only is having a coherent, well-designed brand identity important, but making sure that your brand is using it consistently plays a crucial role in its effectiveness.
Our Full-Service Web Design and Development Experts
Our experienced graphic design team can boost your digital marketing efforts by providing customized logos, templates, and brand kits that can professionalize your look.
We will work closely with you to determine your vision for your business and create a visual design that communicates your key values to customers. Once we have created a suite of brand elements for you, we can work on ways of integrating graphic design into your digital and print marketing materials.
This can include everything from minor website updates to complete redesigns. We can also create business cards, letterhead, advertisements, or anything else you need to showcase your business’s personality and style.
Improving User Experience Through Design
The technical side of web design is an important factor in creating a highly functional website. That’s why we provide custom-quoted SEO improvement packages to boost your website’s performance. With web design playing an increasingly critical role in building a successful website, let us take care of the design so you can get back to running your business.
Schedule a consultation to discuss your needs with a web and graphic designer today!
Logos
Your logo is like your business’s handshake, introducing you to potential customers and communicating key information in very few words.
In a visually oriented marketing environment, it’s not enough to simply print your company’s name on some letterhead and call it a day. The role of graphic design is to combine as much information about your business as possible into one image.
Our team of designers will work with you to determine what colors, fonts, or styles are already associated with your brand. We will also research your industry to identify best practices and trends. Finally, our designers will present several options for you to review.
Templates
Web development can be a tedious process. Each business website needs many different pages to effectively market products, services, locations, testimonials, and unique brand features.
Our web developers can create branded templates for your site. This enhances the feel of a website by keeping visual elements the same from page to page.
For example, you should have the same header and logo on each page of your website. Similarly, graphic design in website creation can be used to feature certain products, services, or sales by highlighting them with a contrasting color or page position that differs from other pages.
Once you have a web page template, you can use it over and over to quickly and easily create new pages for your business. This helps you maintain an attractive and functional website that allows users to find the information they’re looking for quickly and maintains your overall brand credibility.
Web Design
Design is essential to a coherent, attractive website. Our graphic designers can help you make a website that communicates a clear idea of your business’s distinctive characteristics through the visual elements on the page.
Our expert designers are proficient in both the artistic and coding elements of a good web page. We’ll help you create a brand identity that will captivate your target audience.
Whether you need help designing a website from scratch or just need a few updates, our full-service team can handle your marketing and design needs.
Differences Between Graphic Design and Web Design
Graphic design is the creation of visuals that communicate ideas. These can be created by hand or with software programs. Graphic design is present in everything we view visually, even a text-only page. The spacing, colors, and fonts used in creating different pages all affect user experience.
Web design is the process of creating a well-designed website with a practical user interface and attractive presentation. Graphic design is an integral part of website development, as web pages are primarily visual experiences for their users.
Graphic Design Strategy Grows Your Business
Design plays a major role in establishing and promoting your business.
Improved Brand Recognition
Graphic design is so important to brand identity that you likely wouldn’t recognize the names of many national companies without their associated logos or color schemes.
Convey a Direct Message
Think of all the different logos you see in an average week. Some of them convey direct messages by including a simple image—perhaps of a hamburger, a soccer ball, a car, or a hairdryer. These all communicate what kinds of services you’re likely to receive at this business.
Good design can also provide more subtle messages. Some businesses, like financial services, often communicate their personalities through typography and color alone.
Still others use connotation to imply certain ideas. Lions usually symbolize bravery and nobility, for example. Glitter and neon indicate a lighthearted tone.
Careful graphic designers can achieve a synergy of design by ensuring all these elements work together in a given website, logo, or template.
Build Trust and Authority
You can grow your market share by consistently marketing your business as a trusted authority in your industry. Potential customers will be more likely to trust your company when they see its design frequently. This is one reason why companies sponsor events. It places their logos prominently on programs, signs, and t-shirts, boosting their reputation.
Imply Quality
Low-quality design, slow web page load time, cheesy stock photography, or blurry logos all communicate poor quality. Graphic web design plays a critical role in communicating that your brand offers high-quality products and services.
Humans are naturally drawn to attractive images. Appealing colors, spacing, and photography all play a role in web development to capture the attention of prospective customers.
Encourage Identity and Pride
Consumers increasingly want to spend their money with brands that align with their values. Graphic design in web pages and marketing materials can help people—customers and employees—feel a sense of identity with the brand.
Graphic designers create these feelings through intentional design choices. For example, an eco-friendly cleaning products business might incorporate natural colors, minimalistic typography, and a tree outline in its logo to communicate its environmental values. A construction company might use block letters and bold colors to communicate that this is a rugged brand for hands-on professionals.
Using Your New Graphic Design
Once you have a coherent brand identity designed, you should make sure that all your digital and print materials are updated to include the new design.
This benefits your marketing strategy by helping users find your website based on visual clues, like color schemes and logos. The consistent use of red and white, for example, helps quickly identify the State Farm insurance company. This makes it instantly recognizable to most customers.
Working with a professional web designer can help ensure that your materials are updated across the internet. This gives your business’s presence a coherent, professional feel.
On the other hand, outdated or inconsistent marketing materials can present an unprofessional persona to the public.
Schedule a free call to learn how SEO Design Chicago can improve your website design and create a custom design for you!
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