What to Look for in an SEO Audit Service

SEO stands for search engine optimization and it refers to the process of improving the visibility and ranking of your website on search engine result pages (SERPs). The goal of SEO is to increase both the volume and quality of natural traffic coming to your website. Finding a good auditing service is an essential part of increasing that volume. It can help pinpoint the areas on your website that require improvement if you want to raise visibility. You will also be able to learn how well your website is optimized for search engines, what needs to be improved, and the adjustments you can do to raise your website ranking. In this article, we are going to discuss further what an SEO audit is and the different types of SEO audits. We will also discuss what to look for when choosing an SEO company to audit your website.

types of seo audits

What Is an SEO Audit?

An SEO audit is an in-depth analysis of a website’s search engine optimization (SEO) performance. During an SEO audit, the website’s content, technical layout, on-page optimization, user experience, and other factors will be examined. Audits can be done by an SEO expert or a company that specializes in auditing. The individual or expert will perform the audit either manually or with automated tools. 

An SEO auditing report will usually outline the strengths and weaknesses of the website’s SEO performance, offer suggestions for improvement, and spot any technical problems that might be keeping it from performing well. The structure of your website, its speed, any broken links, and other technical difficulties may be having an adverse effect on how visible your website is to search engines. By taking care of these problems, you can increase your website’s chances of appearing higher in search results. 

Understanding the effectiveness of your present SEO approach is another advantage of an SEO audit. You may figure out what adjustments are necessary to increase your website’s search engine exposure by looking at its content, keywords, backlinks, and other SEO factors. You can use this information to create a more successful SEO strategy and raise your website’s rating.  

Types of SEO Audits

Depending on your objective, there are various types of SEO audits to choose from. Some of the common ones are: 

Technical SEO Audit 

This kind of audit concentrates on a website’s technical features that may affect its search engine ranking. The objective is to locate and address any problems that can hinder search engines from correctly crawling and indexing the website. The site’s URL structure, site speed, and if it is a mobile-friendly site are some of the things that would be tested in this audit. 

On-Page SEO Audit

An on-page SEO audit focuses on optimizing specific web pages to raise their ranking on SERPs. This audit would look at keyword usage and relevancy, title tags, meta descriptions, header tags and subheadings, and picture and video optimization. The goal is to ensure that each page is optimized for the proper keywords and that the material is optimized and useful to the users.

Off-Page SEO Audit

An off-page SEO audit will look at the external factors such as backlinks and social signals that may be affecting the website’s ranking. The objective is to find any problems with the backlink profile of the website. From there, you can create a plan to increase the amount and quality of links pointing to it. An off-page SEO audit will focus on the distribution of anchor texts, authority and relevancy of the linked domains, the identification and removal of low-quality backlinks, and the signals from social media. 

what is an seo audit

Content Audit

A content audit will focus on the quality and relevance of your website’s content. In order to improve search engine rankings, it is important to find any content gaps, duplicate material, or content that gives little or no value to the site visitor. The content audit will analyze website traffic and engagement, assess keyword usage and relevance, find out-of-date and irrelevant content, and devise a plan to increase the website’s content quality and relevance.

Local SEO Audit

A local SEO audit is used to optimize your website for local search results through platforms such as Google My Business or Google Maps. For companies with a physical presence, like a brick-and-mortar store, or service location, local SEO is essential. It will make the business’s website more accessible to nearby online shoppers. The objective is to guarantee that the website is correctly optimized for local search queries. In addition, the company’s address and phone number should be accurate and consistent across all online directions and listings. 

Social Media Audits

A social media audit is a thorough assessment of the operation of your social media profiles. It will review your profile, content, metrics, audience, and competition to determine the effectiveness of your social media strategy and the areas that need improvement. This audit will give you insight into how well your social media accounts are helping you in achieving your business objectives. If necessary, it can also help you create a plan for improving your strategy. To ensure that your social media presence is always in line with your business goals and achieving the desired results, it should be an ongoing activity. 

E-Commerce SEO Audit 

This audit focuses on search engine optimization for e-commerce websites. The objective is to make certain that the website’s product pages, descriptions, and categories are appropriately optimized for search queries. In addition, it ensures that the technological foundation of the website supports e-commerce SEO best practices. An e-commerce SEO audit will include assessing website structure and navigation, optimizing product photos and videos, analyzing product names and descriptions, and creating a strategy to increase website traffic and sales.

seo audit service

Finding the Right SEO Audit Service

Choosing the right type of SEO audit service for your business will depend on a number of factors such as business objectives, design, and your SEO standing. Here are some tips for finding the right SEO auditing service. 

Establishing Your Goals 

Before choosing an SEO audit service, you need to specify your SEO goals. They could be raising conversion rates, increasing organic traffic, or providing better service, for example. Deciding your goal first will help you choose an audit service whose strengths align with what you need. 

Take Note of Your Website Layout

Assess the present organization of your website and take into account the number of pages, internal linking strategy, navigation, and URL structure. This information will assist you in identifying technical problems that may be negatively impacting your website’s SEO performance. 

Experience and Expertise

Look for a service provider that has a group of skilled and experienced SEO specialists. They should be up to date on the most recent SEO trends and best practices. They should also show a track record of success in previous SEO trends. To get a better understanding of their experience, take a look at their portfolio or client testimonials. 

Determine the Scope of Your Audit

SEO audits can range in extent. Some audits may concentrate on technical SEO while others may analyze your website’s content and backlink profile more in-depth. Choose what areas you want to focus on and get an audit that fits this. 


The SEO auditing service you choose needs to be open and honest about how it operates. It should also provide you with a thorough report on the results. They should be able to respond thoroughly to any questions you may have about the audit. 

Understand the Deliverables

Make sure that you are aware of the deliverables that you will receive from this audit. For example, they may provide a thorough report explaining the audit results, suggestions for improvement, and/or a roadmap for implementing these suggestions. Which of these are you expecting?


SEO audit services can range in price. It often depends on the extent of the audit and the level of experience of the service provided. Compare the pricing of several SEO audit service providers to be sure you are getting the best and most fair price for the services you are receiving. Choose an audit service that delivers a good balance between cost and value and is within your budget. 

how to find an seo audit service

Get an SEO Audit from SEO Design Chicago

Conducting an SEO audit is a crucial step in making your website search engine friendly. It will help to increase website exposure, draw in more organic visitors, and ultimately enhance the company’s online profile. It is important to carefully analyze your company’s goals, the structure of your website, and the audit’s scope when deciding on the best SEO audit service. Find an auditing service that aligns with your specific requirements and helps you to meet your goals. If you are currently looking for an SEO audit firm, SEO Design Chicago offers several types of SEO audit services and service packages to help you build a successful online business. We encourage you to check us out today! 


  • What is an SEO audit?
  • What gets looked at in a technical SEO audit?
  • How does a social media audit help SEO?
  • How do I find the right SEO audit service?
  • What is the price of an SEO audit?

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