How Smart Real Estate Websites Convert Visitors Into Buyers and Sellers

Just having a nice-looking real estate website isn’t enough in today’s competitive environment. Inexpensive real estate website templates are nice for getting started, but your website can do so much more for your business than simply sit passively on the internet. 

We’ll cover some of the ways that customized web design for real estate companies can improve local visibility, build your brand, and drive local buyers and sellers to your online property listings.

Not sure if your website is attracting buyers and sellers? Check now with a free comprehensive website SEO analysis. 

Custom Web Design Options for the Real Estate Market

Converting leads into clients is an ongoing struggle for property managers, agents, and brokers. Recent research indicates that 71% of homebuyers and 82% of home sellers only contacted a single realtor in their process. Capturing that first call is vitally important, yet most realtors allocate very little to lead generation.

Turning your website’s design into a lead-generating, conversion-focused tool is one of the most cost-effective and efficient ways to help your ideal clients find you quickly. 

We’ll go through some of the key tools and website features we use to help real estate professionals turn casual website visitors into committed buyers and sellers. 

WordPress Development and Design for Real Estate Brokers

WordPress is a favorite website builder thanks to its plug-and-play interface and almost infinite templates and real estate website examples. 

Our professional team can maximize the potential of your WordPress site. We do this by ensuring an attractive, clean design that’s focused on driving conversions through clear images and appealing calls to action (CTAs). 

We won’t leave you high and dry with the upkeep either. Our team provides affordable ongoing web maintenance to ensure that your plugins continue to operate as intended and aren’t slowing down your page load times.

Joomla Development and Design for Property Management Companies

Like WordPress, Joomla is an attractive option for your real estate website. The CMS offers a helpful extension called OS Property specifically for real estate businesses. Without effective real estate web design, however, most of the functionality of this useful tool is lost.

At SEO Design Chicago, our agency has been designing and building effective, attractive websites for over ten years. Our web designers can set up an easy-to-maintain system for importing your property listings and photos, so you can easily keep up with your changing property portfolio.

Squarespace Development and Design for Real Estate Agents

Another popular real estate website builder is Squarespace. Thanks to its image-focused design templates, it’s relatively easy to build a real estate website on Squarespace. 

To truly make the jump from a good to a great website, though, you need to focus on conversion-based design. Potential buyers and sellers will actually be turned off by endless rows of photos, especially if they’re out of date! A professional website will have a clear CTA on every page, making it easy for potential clients to get in touch. 

Let us design an effective real estate website for you that responds to the latest digital marketing best practices. Request a free consultation with our web design team today to get your own award-winning real estate website. 

HTML5 Development and Design for Commercial Real Estate Firms

A truly high-performing real estate website is customized. For large companies, a real estate template on a drag-and-drop service isn’t going to cut it. Your website needs to make the case to investors that your commercial properties are the right fit for them. 

Our programmers can create a beautiful real estate website that reflects the unique attributes of your brand. Whether you manage a series of office buildings downtown or several smaller locations in the exurbs, we can build your website around the design inspiration we gather during our consultation with you.

HTML5 developers create a user-friendly website from scratch. Since HTML5 is the language underlying most sites, your ideal real estate website design will require some customized programming. That’s where a full-service digital marketing agency is a better fit than generic website editors with limited functionality.

Schedule a free consultation today to learn about our custom-quoted website packages. 

Shopify Development and Design for Property Managers

Navigating the infinite number of themes and applications on Shopify can be a challenge. While other content management systems are more common for hosting a real estate site, some property managers like to use the collections feature to showcase properties and streamline their process of adding new sites and setting up showings. 

We can handle everything from budget to luxury real estate web design. Even better, our websites are designed in consultation with you to align with your brand’s resources and business goals — never a one-size-fits-all solution. 

Geo Landing Pages for Real Estate Developers

Real estate developers face the same challenges as realtors, plus the added issue of managing properties across multiple regions.

This is where geotargeted landing pages are absolutely essential for business growth. If you want to capture that first click from people searching “real estate developers near me,” you need to have that click direct them to a page that is personalized for their location.

Motivated clients won’t waste their valuable time clicking around your site — a geotargeted landing page displays the most relevant, sales-focused content targeted to each demographic. This drives conversions, as leads can see at a glance that your services meet their needs. 

Dynamic Landing Pages for Real Estate Agents

Along with geotargeted landing pages, dynamic landing pages can help real estate agents deliver targeted marketing to their ideal clients. For example, an elegant design that features high-end real estate listings can be displayed to leads with a higher budget searching in premium neighborhoods. Our team can customize your core content, which features your real estate services, with tailored listings that appeal to different segments of your audience. Ultimately, this drives conversions as clients see that you offer what they are searching for.

Application Development for the Real Estate Industry

Sometimes, great website design is just the beginning. Real estate industries operating in competitive markets are increasingly turning to customized apps that offer clients a bespoke experience.

Our developer team can create a modern real estate app that features great design, smooth UX, and seamless integration with your website. 

FAQs: Build the Best Real Estate Website with a Professional Team

SEO Design Chicago has over ten years of proven experience as a full-service digital marketing agency. We build websites that generate leads and conversions, helping you grow your real estate business like never before.

If you’re not sure how to create a practical real estate website that shows your properties’ best features, read on — we’ve shared some of the top questions we receive about how to build your real estate website. 

What makes a great real estate website design?

The vast majority of home buyers and sellers are searching on mobile first. Your website needs to be agile, loading quickly on a mobile interface and empowering leads to quickly find what they’re looking for. They don’t want to click around various menus and wait seconds for each to load. They want to see your IDX property feed front-and-center, along with clear signals on next steps. 

Which platform is best for real estate websites — WordPress, Shopify, or Squarespace?

While we recommend WordPress or Squarespace for most real estate site design needs, you can design a functional and beautiful site on almost any platform — as long as you follow a few crucial website design tips:

• Optimize for user experience
• Integrate SEO best practices to capture more traffic 
• Ensure continuous maintenance of your plugins, site load speeds, and schema markup 
• Ensure that all forms and IDX feeds are functioning smoothly
• Lead with an image-first design, so that clients get an instant feel for the properties you represent

Our web design and development services are tailored to your needs. Whether you just need some updates or a complete redesign, our team has the programming knowledge to make a beautiful, customized site for your business. 

How can my real estate website help me generate more leads?

Your website is the home base for your entire business. It should do more than just passively sit on the internet, though. Real estate websites that exemplify conversion-focused design make it completely seamless for the prospective client to take the next step. 

Of course, integrating relevant IDX property feeds is a given, so that clients can see a complete, up-to-the-minute listing of the properties you represent. But since property lists are available across the internet, the real difference comes from a conversion-focused design. By incorporating clear CTAs on your site, you can gather relevant client contact information via forms that feed into an organized database. This not only keeps client data safe and secure but also provides more opportunities for outreach and encourages leads to get in touch. 

Do real estate agents need custom landing pages for local markets and property campaigns?

Thanks to the advent of AI and the zero-click search, conversion-focused design is more important than ever. Custom website landing pages are crucial for getting leads directly from an inquiry to a conversion action. 

This means focusing on dynamic landing pages, especially geotargeted pages, to appeal to local markets by putting exactly what they’re searching for directly in front of them.

Our team can help with every stage of this process, from ideation and audience segmentation to reporting and updating your campaigns to showcase new properties.

Can application development help my real estate business with lead capture or property management?

Ninety-seven percent of Americans are sending and receiving texts every day, while days-on-market for highly desirable properties are short. Taken together, this means that you need an agile, seamless way to communicate quickly with renters, buyers, and sellers. 

A customized application tailored to your real estate brand can serve as a customized pathway to your clients. Instead of having to navigate to your brokerage website for new listings, your clients can simply swipe on the app to see the most updated list. If potential sellers just want to test the waters, you can create exclusive zones on your app for specialized offerings. Most importantly, you can keep track of the constant messaging going back and forth between you and your clients, ensuring they experience top-notch service, and you can keep all the names and addresses straight. 

SEO Design Chicago offers customized application development tailored to your specific needs. Whether secure messaging or easily updated property listings are your priority (or something else!), we’ll work directly with you to develop a user-friendly app with a modern design that will appeal to your clientele. 

Ready for a website that converts? Request a complimentary consultation today to get started!