What is My IP Address?
Our “what’s my IP address” tool can help you find out all of the specs on your IP address including your network connection and your browser configuration! There are several different things that IP addresses affect within your website, including how search engines rank them.
What is an IP Address?
Finding out your IP address is very interesting, partially because it can identify so much. Your IP address can show the location of your computer and browser, down to the latitude and longitude coordinates! An IP Address is a configuration of numbers that identifies a device and a browser. They make devices accessible for communication from the internet. IP addresses are always formatted as a series of four numbers with periods between them. Unlike a device, your website doesn’t always have just one IP address. Your website’s IP address is determined by the browser that hosts it.
IP Addresses and SEO
In terms of global SEO, IP addresses don’t do much, but for local SEO, this can be very important. Your IP address is essential when it comes to local SEO, because it can determine if your website will be found during local searches. This isn’t the only way a search engine sorts and categorizes your site, but it is a key indicator. If your IP address indicates that you are located in Chicago, but your website says your location is in Los Angeles, your site may not be listed as high in the search. Finding out what your IP address is can help you determine this.