Trying to connect with your current customers and potential customers online? You may be taking big steps to do so, like getting on TikTok, upgrading to Google Analytics 4, and posting in online communities related to the products or services you sell. But don’t forget the simple things you can be doing too.
Here’s one idea. 3.2 billion internet users worldwide use Google Chrome as their main website browser. You may even be one of them. If you are, make sure you’re adding Chrome extensions, or tools, to your web browser. These extensions can do anything from making sure what you’re writing is grammatically correct to making sure your webpage content is SEO-friendly to measuring where a page on your website ranks in Google search results.
Here are some of our favorite Google Chrome extensions to help you market your business. Note that some require you to register before you can use them.
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SEO Pro Extension
The SEO Pro Extension can quickly show you the SEO metrics of any web page. It also includes short bits of advice on how to make that page more SEO-friendly. SEO Pro Extension will also show you parts of your website that aren’t optimized at all, like pages that include photos that don’t have alt tags or pages that don’t have meta descriptions. The Google Chrome extension also lets you see the code behind your competitors’ websites.
Cost: Free
Plagly
Not to be like your elementary school teachers, but plagiarism is bad. It’s unethical and illegal. Plus, Google dings content that is plagiarized.
Sometimes, people plagiarize accidentally. That’s why the Plagly Chrome extension is so valuable. You can plug in any webpage to double-check anything that you publish. If something is too close to the way something else is written online, rewrite it.
Cost: Free
MozBar
MozBar has some of the same features as SEO Pro Extension, but it examines the links on any given website. Some of its capabilities include showing you the page title, meta descriptions, and meta keywords. It can also tell you the type of each hyperlink on a webpage: Followed, No-Followed, External, or Internal.
Wondering why these things matter? These are the metrics Google considers when deciding where to rank any given web page in SERP. You want to make sure you have this stuff right.
Cost: Free
Wordtune
Wordtune uses AI powered-technology to provide suggestions on how to make your writing more clear and concise. This is beneficial because online users prefer short sentences.
Wordtune makes sure you’re doing that by offering suggestions like rewriting this sentence:
“We are extremely eager to meet each and every need you may have.” —-> We can solve your problems.
AI has been getting a lot of negative attention lately, but AI tools like this can actually help make suggestions to the humans who are crafting the words on your website.
Wordtune, unlike other AI tools, does not write whole pages of copy for you. And that’s a good thing. Google can detect writing that’s written entirely by AI. If Google catches this kind of content on your website, the algorithm kicks your page to the bottom of SERP.
Cost: Free, Premium at $9.99/month
Grammarly
If you want to steer clear of anything AI-related, use Grammarly. Grammarly will show style, spelling, and grammar errors as you write. It underlines these errors as you write, and provides two icons in the lower right corner so you can learn more about the errors.
The Premium version of Grammarly is worth the cost if you have a lot of text on your website. Premium detects sentences that are plagiarized (always a big no-no) and makes sure your writing isn’t too formal.
Cost: Free, Premium at $29.95/month
Buffer Extension
Ever come across something you want to quickly share on your social media but don’t because there are too many steps involved? The Buffer Chrome extension exists to combat this. It allows you to share content on your social media accounts with just one or a few clicks. Plus, it allows you to schedule content for future dates, so you don’t end up posting everything at once.
Cost: Free, Pro at $15 a month, Premium at $65 a month, Business at $99 a month
Headline Studio by CoSchedule
People read or don’t read a webpage based almost entirely on a page’s title, or headline. Headlines also play a huge role in SEO, so you want to make sure you get the headline right the first time. HeadlineStudio helps you write better headlines that bring more traffic to your website. Even better, Headline Studio shows you similar headlines from your competitors that you can gain inspiration from.
Cost: Free
Buzzsumo
Wondering what people are saying about your company on social media? It’s definitely worth paying attention to. Buzzsumo allows you to see what people are saying about your company on social media as well as monitor trends in social media related to your industry. They also offer suggestions for social media content you may want to post on your own accounts.
Cost: Plans start at $119/month.
SEO Toolbar
Ahrefs SEO Toolbar will teach you almost everything about SEO that you could possibly want to learn. That said, you do need to read a bit about how to use the extension.
This extension includes information about a page’s word count, meta tags, link quality, and quality or lack of subheadings.
Cost: Free
CloudApp
Ever see something online that you want to share with your colleagues but you don’t necessarily want to have to send a long email about? CloudApp offers one-click screen recording or image captures so you can quickly record something straight from your browser and share it. You can add text to screenshots or add a voice-over. It’s a lot easier and faster than drafting an email yourself.
Cost: Free, Pro at $9.95/month
SEO Analysis & Website Review by WooRank
SEO Analysis & Website Review by WooRank provides you with a lot of SEO data about any website in the format of a clear, actionable report that highlights any issues impacting the website’s accessibility, readability, usability, and findability.
Cost: Free
Keywords Everywhere
Keywords are the fundamental ingredient of SEO. With Keywords Everywhere, you can learn about the keywords your webpage is currently using, get suggestions for similar keywords, and learn what it might cost to pay for ads with these keywords. Other features include hashtag ideas, so you can make your social media writing faster and more effective.
Cost: Free and paid. The cost depends on the number of credits you purchase.
Bitly
If you use Twitter, you know that tweets can only be 280 characters long. Often, including hyperlinks to your content eats up a lot of valuable character space. When you don’t have the space for a full hyperlink, the Bitly Google Chrome extension empowers you to shorten any URL with a single click. The new short link you create with Bitly will automatically be copied to your clipboard so you quickly paste it to social media.
Cost: Free, Basic at $29/month, Premium at $199/month
Snippet
Snippet is a Google Chrome extension that automatically finds the best combination of words to summarize anything you write online or within a PDF. You can then copy this content and paste it into email newsletters or as part of social media captions. You can even use the summary for the meta description of the webpage.
One thing to note: If you write in Google Docs or Word, you’ll need the pro version. You’ll also need to save your document as a PDF first.
Cost: Free, Pro at $24.99/year
Good News
The world can be tense and sometimes downright depressing. Often, we’re distracted by news that gets us upset or angry. To stay focused on work while you’re working, the Good News extension allows you to block the types of news stories that distract you from appearing in your Google news feed. All you need to do is add the names or topics that bring you down and you won’t see stories about them in your newsfeed.
Cost: Free, Pro at $24.99/year
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