How Smart Fashion Websites Turn Browsers Into Buyers

Good fashion marketing integrates a strong brand identity with up-and-coming trends. The best fashion websites make every part of the user experience seamless and appealing, encouraging shoppers to convert into repeat customers. 

SEO Design Chicago is a full-service digital marketing agency that specializes in aligning every element of your online presence to attract leads and convert them into return customers.

We’ll cover some of the top ways to turn your fashion site into a visually appealing, user-friendly sales-generating experience that your customers will love. 

WordPress Development and Design for Fashion Brands

Many brands use WordPress for a high-quality homepage. In fact, WordPress has a number of templates specifically designed for fashion e-commerce websites. 

WordPress is a great place to host your clothing website, thanks to its customizable design elements. Make the best use of this potential by ensuring each page of your online store is fully optimized for search and user experience.

Not only will this make it easier for customers to find your products via search, but it will also ensure a seamless shopping experience that encourages customers to make a purchase from any product page. 

Request a WordPress site audit to identify where you can quickly improve to turn leads into conversions. 

Joomla Development and Design for Fashion Companies

Joomla is a customizable CMS option for fashion design websites that need to manage a large number of pages and databases. It is a good pick for fashion companies with extensive catalogs of hundreds of items, but it may require some custom programming to get everything working exactly as you want it.

That’s where an expert design team comes in. Our agency has been developing and designing Joomla websites for over ten years. We know how to get everything to display exactly how you want it to. 

Squarespace Development and Design for Fashion Businesses

Squarespace is another leading fashion solution that performs well in search engine results. One strategy we recommend for enhancing the shopping experience on Squarespace is to take full advantage of the design and SEO options that Squarespace offers.

Because Squarespace offers a blank slate, effective e-commerce website design is crucial here. In the world of fashion, it’s all about positioning yourself as a lifestyle brand. Everything from your logo to the layout of your homepage should share the same aesthetic as your products to instantly resonate with browsers and turn them into buyers. 

And of course, optimizing each element of your Squarespace for Google and other search engines should be part of your long-term marketing strategy. This makes it easier for customers to find your fashion products through organic search, backlinks, and AI search. 

Not sure how your site is performing? Request a free SEO analysis today!

HTML5 Development and Design for Fashion Brands

Consistency is crucial for fostering brand awareness in the competitive fashion space. If you want to expand your brand presence across multiple channels, everything, from your font to your navigation hierarchy, should be consistent. This creates a seamless experience for customers. 

While there are many platforms available to help you design a fashion website, almost all of them rely on HTML5 to display content in the browser. If you are struggling to make everything align with your brand specifics during the website design and development process, that’s when it’s time to give a programming team a call.

Shopify Development and Design for Fashion Start-Ups

Shopify is a household name in the e-commerce website space. If your fashion store is hosted by Shopify, our development team can help you improve performance with personalized solutions.

Shopify has many plug-and-play options to offer, but the fashion industry is highly competitive. We can help your digital presence stand out with customized themes that provide brand differentiation and a personalized shopper experience.

To get the most out of your Shopify store, we recommend setting up a personalized, scalable store that provides room for eventual growth. Setting up your site to be discoverable on search engines, having shareable product images, and maintaining a consistent format for landing and product pages will save your brand from having to reinvent the wheel each time you add a new product line or undergo a brand refresh. 

Geo Landing Pages for Fashion Franchises

An often-overlooked marketing tactic for fashion brands is the geotargeted landing page. If your clothing brand has more than one location, a simple yet effective tool is to make sure that customers land on a page that is personalized for the location nearest to them. 

This integrates the online shopping experience with the actual practice of walking into their nearest store. It also allows users to explore specific offerings near them, like what is currently in stock and hours of operation.

This builds customer loyalty by providing necessary details without customers having to even look for them — making it even easier to turn browsers into buyers. 

Dynamic Landing Pages for the Fashion Industry

Integrating dynamic landing pages into your e-commerce fashion strategy is a great way to approach audience segmentation. Based on pre-defined attributes — such as geographic location, demographics, or source of the click — each visitor can be directed to a specific version of your landing page that is designed to appeal to their needs and interests. 

Geotargeted landing pages are just one type of dynamic landing page. You can also connect dynamic landing pages to particular sales or ads to increase conversion rates and deliver more personalized offers to customers. 

Making sure that your landing pages, advertising strategy, and core website design all work together efficiently is what we’re known for. Request a free consultation to talk about your marketing goals and how we can design an effective, affordable strategy for you. 

Application Development for Fashion Companies

Lookbooks are one of the most effective ways to communicate brand identity to your target audience, and they’re now an integral part of your web design and development strategy. We can design app-based lookbooks, website-integrated media, or both! Since smartphones now account for about 77% of online shopping, your fashion website needs to display properly on all screen sizes. Our application development team can help you with that. 

Once, lookbooks were given to department stores to sell the designers’ products, but now, in an online, direct-to-consumer world, lookbooks are generally integrated directly into fashion website design. 

These rely on high-quality images that communicate an aspirational image of your brand to a specific fashion niche. It’s crucial that each part of the lookbook works together to form a cohesive message — this includes typography, models, the particular products you showcase, and the backdrop. 

A sustainable fashion brand might focus on minimalist design, featuring a photoshoot on the farms where the cotton used in the designs is grown. A quirky, contemporary fashion brand may opt for a lifestyle city shoot, with products showcased in everyday settings like a cafe, train, or school. The main thing to keep in mind is that everything needs to be aligned with your core message. If it’s too far off from your core values, it will feel “wrong” to browsers, and they won’t be encouraged to explore your website further. 

Frequently Asked Questions: Ask Our Website Design Experts

Web design is a lot more than just buying a domain name, uploading photos of your products, and calling it a day! 

As a web design company with over ten years of experience driving sales for businesses of all sizes, we know a thing or two about effective design. Here are some of the most common questions we receive about website design for fashion businesses. 

What makes a great fashion brand website design?

The best fashion website design focuses on ease-of-use and lifestyle storytelling. There are literally thousands of fashion websites out there, so customers want to connect directly with the values that your brand stands for.

Each element on your website design communicates this — think about the difference between a whimsical logo featuring a chicken outline for kids’ clothing and a sophisticated, typography logo for a luxury handbag line — each immediately tells a brand story without much text.

Every part of your fashion site should tell a consistent story on an easy-to-use platform. If visitors have to actively think about where they want to go next on your website, it’s probably not user-friendly enough. Visitors should move seamlessly through your brand’s narrative and ultimately toward making a purchase. 

Which platform is best for fashion e-commerce — Shopify, WordPress, or Squarespace?

Each of these platforms offers templates that make fashion website development easy to get started. Keep in mind that each of them will require some additional work, including customized graphic design, search engine optimization, ongoing plugin/application maintenance, and UX design. These elements all work together to create a good website that effortlessly communicates your brand identity. 

Our biggest tip here is to ensure that your website loads fast and has a layout that’s easy to navigate. Customers who have to spend a lot of time clicking around to find what they’re looking for, or who need to wait more than a few seconds for the page to load, will quickly navigate away to your competitors.

How can my fashion website increase sales and conversions?

Effective ways to increase sales and conversions include implementing a conversion-focused design and ensuring that your website is fully optimized for search. To do this, ensure that each page has integrated calls to action. These encourage leads to convert into purchasers. To get more sales from SEO, you should conduct thorough keyword research and competitor analysis to see which search terms are driving traffic to other fashion brands. Then, you can optimize your product descriptions, titles, tags, headings, schema markup, and alt text to bring high-converting searches directly to your product pages. This leads to more sales by appealing directly to motivated shoppers who are already searching for what you sell. 

Do fashion brands need custom landing pages for promotions and local SEO?

Search engine optimization matches what customers are looking for directly with what you are selling online. Customized landing pages are specifically targeted to particular audience profiles, resulting in higher local SEO rankings. 

In short, many targeted, customized landing pages are far more effective than a single landing page that tries to reach all customers looking for clothes online. Geotargeted and dynamic landing pages are the tools you need to accomplish this. 

Can application development help my fashion brand with online shopping or lookbooks?

Since 77% of online shopping now occurs via mobile, having your own application allows your fashion brand to connect more effectively with fashion enthusiasts through a scroll-friendly app. Lookbooks are storytelling devices, and allowing customers to browse seamlessly through lifestyle photography in your lookbook to individual product pages and back again builds engagement with your brand. 

SEO Design Chicago offers customized application design that reflects your brand identity and creates engaging shopping experiences for your customers. 

SEO Design Chicago creates conversion-focused websites that drive sales. Request your free consultation today to learn how our web development and design services can drive more sales for apparel brands!