Your customers trust you with their home and property repair. We can help you communicate the value of your restoration services through effective digital marketing strategies. By optimizing each element of your online presence both for search results and for customer experience, we can boost your brand reputation, build name recognition and trust, and ultimately bring more leads to your business.

All of our digital marketing packages are custom-quoted to address your specific needs and fit within your budget. At SEO Design Chicago, we have over ten years of experience boosting traffic and revenue for businesses of all sizes across hundreds of different industries. We will create a personalized restoration marketing strategy for your business that focuses on growing your bottom line. Whether you are a brand-new company just starting out or a well-established franchise that wants higher-ticket restoration jobs, we can work with you to meet your business goals. 

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Internet Marketing Strategies for Water Restoration Companies

At SEO Design Chicago, all of our digital marketing strategies are driven by clear goals and data to ensure results. We establish clear benchmarks to quantify how your online marketing strategies are currently performing, then set up analytics tools to measure the outcomes of our marketing plan. Even better, you have access to these tools at any time, so you can always see how your comprehensive marketing plan is driving customers to your remodeling company’s website. 

As a full-service digital marketing firm, we will customize a plan that fits your service area and specialties. Our team will recommend marketing strategies that address existing weaknesses in your online presence and provide the greatest value for your marketing budget. 

Services we provide for the restoration industry include:

  • Search engine optimization (SEO)
  • Local SEO
  • Website design and management 
  • PPC, Google Ads, and paid search
  • Social media marketing 
  • Content marketing 
stressed-woman-using umbrella during leak in kitchen

Bring Potential Clients to Your Business With Water Damage SEO Strategies

In a crisis, homeowners increasingly turn to search engines to find the home services they need. In fact, up to 96% of property owners are using search engines to find services for their homes. In the damage restoration industry, searchers are especially in a time crunch, so you want to make it as easy as possible for them to find your business.

That’s where effective SEO comes in. Our digital marketing experts will go over your website with a fine-tooth comb to identify what’s working well and where SEO issues may be impacting your search rankings. By making it to the top 1-3 listings for your targeted searches, you dramatically increase the chances that prospective clients will visit your website and book services. 

Our SEO approach includes:

  • Sitemap design
  • Page speed testing and improvement
  • Schema markup
  • On-page SEO
  • Off-page SEO 
  • Updating tags, titles, and meta descriptions 
  • Keyword research and optimization

Start out by scheduling a free SEO audit of your existing restoration website to see where you can make improvements to drive traffic to your business. 

man repairing burst water pipe

Local SEO

Your business provides water damage restoration services to a particular geographic area. By optimizing your digital presence for local SEO, you dramatically increase the chances that local customers will be directed to your business. Even better, you get a better ROI for your marketing budget, because you won’t waste resources advertising to customers outside your service area. 

Our local SEO approach relies on proven marketing strategies that help bring water damage leads to you. Our local SEO strategies for lead generation in water damage repair include:

  • Claiming, completing, and optimizing your Google Business Profile and Bing Places Profile 
  • Optimizing your listings on Google, Apple, and Bing Maps
  • Listing your business on home service directories — Houzz, Angie’s, Yelp, HomeAdvisor, Nextdoor, etc. 
  • Soliciting positive reviews 

Do you have a local SEO strategy? Schedule a free local SEO audit today to see how your site is performing.

Website Design and Management

Your website is like the storefront for your business. Customers expect a smooth experience when they visit your site, not to mention clear details about your location, hours, contact information, pricing, and proof of your high-quality work. Without these things, water restoration leads are likely to navigate to other water damage restoration companies that provide a smoother online experience.

Our experienced web design team will examine each element of your water restoration website to ensure a smooth customer experience and help you rank higher on search engine results pages. 

We can audit your existing website and provide a one-time tune-up of your content, design, and technical makeup. Some of the issues we check for include:

  • Slow load speeds
  • Poorly formatted images and videos 
  • Lack of mobile optimization 
  • Broken links
  • Dead-end pages
  • Outdated design elements
  • Confusing contact forms 
  • Security vulnerabilities 
  • Duplicate pages

If you need to start over from scratch with a brand-new website, we also provide a wide variety of web hosting packages, along with website maintenance, web migrations, and ongoing updates and backups to ensure the security and uptime of your site. 

Schedule a free call to learn how our web hosting and management solutions can fit into your budget. 

hand protecting the icon house

PPC, Google Ads, and Paid Search

One of the benefits of working with a full-service digital marketing group like SEO Design Chicago is that we streamline your organic and paid marketing strategies to make sure they work together. We work with budgets of any size to design a customized solution that boosts your business’s visibility and brings in new customers. 

Our experienced team can handle every element of your paid advertising strategy, from graphic design to the bidding process to A/B testing. Combined with your SEO strategy, paid ads help drive leads to your business when users are actively searching for water damage restoration services.

Paid advertising services we provide include: 

  • Local service ads
  • Social media ads
  • Search ads
  • Display ads
  • Remarketing ads
  • Programmatic ads

Our experienced digital marketing team can take the guesswork out of paid ad strategy to ensure that you get the best value for your ad spend. As with all our other digital marketing strategies, our paid ad services include ongoing tracking and reporting to measure the benefit of your investment. 

Social Media Marketing

While water damage repair might not seem like a topic that people spend time browsing on their social media feeds, you might be surprised! Research indicates that 41% of Millennials and Gen Z use social media to learn about real estate and rentals. Moreover, property managers are using social media accounts to build brands, share property images, and connect with potential tenants and buyers.

Positioning your restoration services where high-value clients already spend time — their social media feeds — is an ideal way to boost your brand recognition and stay top-of-mind when it’s time for a remodel or restoration services. Even better, publishing relatable content helps your overall SEO rankings, making it more likely that you’ll show up in organic search results. 

Social media marketing services we provide for the restoration industry include: 

  • Gathering and reporting metrics on engagement and followers
  • Designing and running ads
  • Optimizing social media campaigns for search engines 
  • Monitoring comments and managing business reputation
  • Responding to comments and inquiries
  • Setting up automatic replies and chatbots for fast customer engagement

Schedule a free call to learn how we can help turn your social media channels into efficient lead-generation drivers for your business. 

Content Marketing

Water damage marketing efforts can be improved with effective content marketing. Estimates indicate that homeowners spend about $6,000 on repairs and maintenance for their homes per year. For property managers, house flippers, and renovators, that figure is much higher. Given the enormous amount of work to be done in the American housing market, it’s well worth your time to position your restoration services as an authority in home repair and renovation. 

Sharing authoritative content with your target market through blogs, infographics, and email marketing is a great way to build trust with your audience and book high-value contracts. 

Our 100% U.S.-based content marketing team will work directly with you to create a content strategy that makes the most of your specific knowledge. Whether you need a rewrite of your existing web pages and landing pages or a series of how-to articles that share examples of your high-quality work, our team can develop engaging, shareable content.

Some of the content creation and services we provide for the damage restoration industry include:

  • Blog writing
  • Web content
  • Landing page copy
  • Infographics
  • Video content
  • Email marketing 
  • Social media content creation
  • Content strategy and reporting

Let our experienced team turn your specialized industry knowledge into sales-generating content with effective digital content creation services. 

Schedule a free call today to learn how effective online marketing can bring more qualified leads to your water damage restoration website! 

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