What are industrial marketing services?

Industrial marketing refers to professional services that improve the marketing of an industrial company.

What are the benefits of working with manufacturing marketing agencies?

Marketing is complex, especially in the B2B manufacturing world. Working with professional marketers takes the pressure off you as the business owner and provides experts to develop and execute your marketing plans.

Is marketing important for the manufacturing industry?

Manufacturers can't rely on their sales department alone for lead generation, especially with the long sales cycle. Marketing attracts more industrial clients and helps move leads through the sales funnel.

What is B2B marketing?

B2B stands for business-to-business. In B2B marketing, one business markets its services or products to another. B2B often has longer sales cycles and involves multiple people from both businesses in decision-making.

Is content marketing good for manufacturers and industrial companies?

Content marketing is the creation and sharing of materials online. It's great for all types of businesses because it builds brand awareness and reputation online. Content can also set your business apart and position you as a leader in your industry.

Manufacturing Marketing Services

Manufacturers face unique challenges when marketing their businesses. In the B2B market, they must consider higher price points for products and services, longer buying cycles, and multiple people involved in the approval and purchase process.

Instead of relying on the sales department or referrals to drive your business, it’s time to partner with a professional marketing company like SEO Design Chicago. We’re a team of experts with the skills to showcase your manufacturing capabilities and grow your business.

We can help your manufacturing business with the following:

Local SEO
Content Creation
Pay-Per-Click (PPC)
Web Design and Development
Social Media
Reputation Management

Industrial Digital Marketing Services

Investing in your digital marketing efforts is the best way to grow your business in the hyper-competitive manufacturing sector. We’ll help you drive growth with various marketing techniques and strategies that resonate with your customers.

Local Search Engine Optimization (SEO)

Local SEO focuses on attracting local traffic to your website. It’s a great way to attract inbound leads from within your area. Our local SEO services include:

Online Business Listings: We’ll get your business information on all relevant online business listings.
Google Business Optimization: We will optimize your Google Business page so your company appears on Google Maps and makes it easy for nearby clients to find your contact information and website.
Bing and Yahoo Optimization: Bing and Yahoo receive millions of unique searches, and we’ll ensure your website and online profiles are optimized for every relevant website.

Industrial Marketing Content Creation

Content is essential for building your digital presence and showing value to potential customers. At SDC, we have a talented team of writers and creators who will develop content that will elevate your online presence. Popular content options for manufacturers include:

Blog Posts: Blogs keep your website fresh for search engines. They’re also an excellent way to share news, tips, and insights with customers.
Case Studies: Clients love seeing how your manufacturing has helped similar businesses. Case studies are a great way to show clients how you can work with them.
Emails: Manufacturers have a long sales cycle. Your client may not buy something after the first touch point. Email marketing is a great way to nurture your leads and continue providing value to your customers.

digital marketing for manufacturing business

Pay-Per-Click Marketing for Manufacturers

Pay-per-click is paid advertising that allows you to create targeted ads. Many manufacturers use this type of targeted digital advertising because you only pay when someone clicks or engages with your ad, making it an excellent, cost-effective option. Common PPC platforms for industrial professionals include:

Google Ads: One of the most popular ad types, the team can create and optimize your ad with keywords to reach more prospective clients.
Facebook Ads: Facebook is still among the most popular social media platforms. Promoting posts is an easy way to build a social media presence and boost sales.
LinkedIn Ads: As a B2B business, LinkedIn can be a great place to connect with industry professionals and larger clients who may need your products or services.

Website Design and Development for Industrial Companies

Web design and web development are essential for all manufacturing companies because your website is one of the first things clients will see when they search for you online. We can help you make a great first impression with:

Website Design: Your design includes the colors, layouts, logos, and any plugins and extensions that help with functionality.
Website Redesign: If your website is not producing the desired results, our team will redesign it to be appealing, functional, and secure.
Hosting and Updates: We’ll help you find the right hosting service or help you self-host your website. We also perform regular website checks for updates to keep your site secure and running smoothly.

engineers are manipulating with a welding robot

Social Media Marketing Services

Social media is one of manufacturers’ top digital marketing solutions, especially for building brand awareness. Our social media experts will handle the following:

Strategy: We’ll tailor a strategy to your business, including what, when, and where to post.
Content Creation: We will write captions and create engaging videos and graphics to share on your social.
Posting: We will set up your company with a social media scheduling tool to help you post content regularly.
Analytics: Every month, we’ll help analyze your data and update your strategy so you can better meet your business goals.

Reputation Management for Manufacturers

What people say about your business online can greatly affect your online presence. Our team will enhance your online reputation through:

Social Media Management: Our team uses social listening to discover what customers are saying about your business on social media. We’ll engage with the content to amplify the positive and address the concerns.
Client Review Management: We’ll review and engage with all positive reviews while professionally addressing negative feedback. We can also help with review removal if needed.

air pollution from the smokestack of a factory

Industrial Marketing Considerations

The manufacturing industry has unique challenges when developing marketing campaigns and strategies. A few things to consider when developing your marketing strategy include:

B2B Marketing: B2B companies have a different approach to sales and marketing than B2C marketers. Our team will help you find the voice and tone of marketing content that appeals to your target audience.
Long Sales Cycle: As a manufacturer, you won’t have daily sales. You need to focus on nurturing and retaining leads. We can help you build the middle and end of your sales cycle and round out the customer journey.
Complex Products: Manufacturers’ products and services are often complex, making them difficult to market. We can help create marketing materials that educate and excite your clients.

Digital Marketing Services with SEO Design Chicago

SEO Design Chicago is a trusted industrial marketing agency. We provide digital marketing assistance to help manufacturers build client relationships, showcase their industrial services and products, and grow their businesses. When you work with us, we guarantee:

Full transparency: We’ll always tell you where your marketing projects stand and what we’re working on for your business.
Real-time reporting: We can analyze your marketing tactics anytime and use real-time data to make quick adjustments and improve your ROI.
Decades of experience: Our team of experts has decades of experience working with manufacturers and other B2B companies.
Experiences with all-size companies: We have experience working with manufacturing companies of all sizes, from locally-owned shops to nationwide businesses.
Full-service digital marketing experts: We have experts in every marketing area, from lead generation and content creation to marketing automation and web development.
US-based employees: All our employees are in the US and are available during standard business hours.
Data-driven strategy: We use your business’s unique data to make data-driven marketing strategies for your business.