Are you the owner of a manufacturing company? Do you have an established marketing plan but still feel that something is missing? Maybe you want to reach more local or regional customers but do not know how. Whatever your situation may be, you are in the right place to find that missing link. Traditional marketing is declining and technology is becoming evermore present in creating new and better ways to market a product or service, so it’s important to take advantage of it. One of the best ways to do that is to incorporate local search engine optimization into your marketing plan for your manufacturing company. The benefits of local search engine optimization are practically limitless and provide an easy way to gain more exposure for your manufacturing company.
In this article, we will discuss what local search engine optimization is, why local search engine optimization is important for manufacturing, and some best search engine optimization techniques for manufacturing.
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What Is Local SEO for Manufacturing?
Search engine optimization, or SEO, for manufacturers is the process of improving the quality and quantity of your website content to increase conversions and website traffic through search engine results. SEO targets organic search results rather than paid search results. The techniques used to market for manufacturing are all similar to the SEO techniques used for other industries, so they are very malleable.
Local SEO is the same idea as SEO, but with location-based targeting attached to it. That means you are focused on targeting a local audience within a set of parameters instead of a statewide or nationwide audience. For example, someone may search “manufacturing company near me” or “manufacturing near Tampa.” Those keywords tag it as a local search with physical and geographical boundaries. So, a manufacturing company two states over does not appear on the search result page.
Why Is Manufacturer SEO Important for Your Company?
A successful manufacturing company means a steady stream of current customers and new customers seeking your services. Just like any other manufacturing business looking to expand its market base by gaining more customers, it is imperative to promote your company in a time when the manufacturing competition is intense. You will need a hefty toolbox of SEO techniques for manufacturers and other marketing strategies to make your company stand out from the thousands of others that offer the same services.
By marketing for manufacturing using industrial SEO, you can bring better leads and customers to your company. SEO provides a higher ROI as well as an increase in credibility, visibility, traffic, branding, and reputation than other techniques. That’s why the traditional marketing tactics like TV and print media are becoming less popular – because the ROI is much lower than when you use SEO. With our lives being primarily online these days, it’s important to have a good grasp on how you can use that to your advantage to skyrocketing your manufacturing company’s website traffic and leads.
The main reason industrial SEO is so important for manufacturers is that potential customers can locate you easily on the internet if your company is listed under the first three results on Google called the local pack. This raises your website’s visibility majorly as it is the first set of results a user will see on the search result page. People also tend to perceive the first results as more credible than the results below it.
Credibility and Reputation
SEO for manufacturing helps cement the credibility and reputation of a manufacturing company. Like we said before, the higher up your website is on the search result page, the more credible and authoritative it is perceived to be by users. A potential customer is more likely to click on your website as a result even if they know nothing about your business. A vote of confidence can be linked directly to Google’s website rankings.
One of the best parts about utilizing local SEO for manufacturing is that it focuses primarily on organic search results, not paid search results. That way, you spend less money on acquiring new customers. This is because other forms of advertising are much more expensive than the SEO techniques we will show you later. Also, with local SEO, it means a customer is already doing the hard work of searching for your type of business; you just need to present yourself to them.
Best Local SEO Techniques for Manufacturers
These are some of the best local SEO for manufacturing techniques you can utilize:
They may not seem like much, but keywords are going to be an integral part of your local SEO strategy. We could even argue that they are the most important part of all the best local SEO techniques that will be beneficial for your manufacturing company.
Keywords are the words you include in your website content that is related to your business. For a manufacturer located in Tampa, some keywords would include, “car part manufacturer Tampa,” manufacturer in Tampa,” “machinery manufacturer near Tampa,” and the like. Keywords are important because when Google sends its web crawlers to comb through websites that relate to a user’s search query, it will look for these keywords in your website content or Google My Business profile. If it contains a keyword, Google will tag it and index it, and present it to the user on the search engine result page. The more keywords you have, the higher up Google will display your website.
To choose relevant manufacturing keywords, you have to understand how your potential customer thinks. Start with selecting the most relevant keyword a potential customer might use when searching for a manufacturer. It is also worth noting that you should opt for natural keyword usage in your website and content when it comes to marketing for a manufacturing company. Google will penalize a website that crams too many keywords in one spot.
Web Design and Development
Don’t disregard the web design and development of your manufacturing website. The user experience on your website is just as important as the services you offer and contributes a lot to your industrial SEO efforts. A potential customer will leave your website if it takes longer than a few seconds to load. That’s why it’s essential to make sure your manufacturing web design and development are the best they can be.
Web development also includes web design, meaning the layout and accessibility of your website. You want your website layout to make sense and look attractive, whether that’s the actual color scheme you use or the relevancy of the menu options. Include the name of your company or logo somewhere near the top of the pages where people can easily spot it. Your website must also be user-friendly and accessible. That means no extra pages that don’t really make sense to your company or a difficult layout to manage. It is also imperative to make sure your website is optimized for mobile users. More often than not, people are searching for local businesses on their phones, so making sure your manufacturing company’s website can be mobile will allow you to reach a whole new target audience.
Meta Descriptions and Link Building
Meta descriptions or titles are the titles of each individual page of your website. They may not be visible on the actual website but are visible to search engines. You can change the titles and include keywords in them to fully optimize your website for manufacturing SEO plans. Meta descriptions are the little descriptions summarizing a page under the title. These are another great way to take advantage of local SEO.
Link building is the simple process of attaining backlinks or links from other websites. This is especially important in the manufacturing industry in order to establish your authority and trustworthiness. Including backlinks and links in your website content is an easy contribution to your manufacturing local SEO marketing efforts, so don’t overlook it!
Google My Business
Google My Business is great because it allows you to tie together all the previous best local SEO practices. This is a profile you can create on Google for your manufacturing company. Within the profile, you can include:
- Company name
- Website link
- Physical address of practice
- Hours of operation
- Contact information (phone number, email, etc.)
- Business category
- Photos and reviews
All of these will aid in the credibility and authority of your manufacturing company. Incorrect or missing information means missing out on potential customers.
Put It All Together
Now that you have the basics on how to utilize local SEO for manufacturers, you can put it to good use to bring in more customers and gain website traffic and conversion!
We know this was a lot of information all at once, but don’t worry about having to learn each new local SEO technique because that’s what SEO Design Chicago is for! We will do all the work for you so you can continue expanding your business. SEO Design Chicago has worked with manufacturing clients in Chicago, across the country, and even in Canada to provide marketing, consulting, and digital strategy services. Even if you are not located in Chicago, we have worked with clients everywhere from Tampa to Austin to Sacramento. No matter where you are, SEO Design Chicago is the agency for you.
- How do I optimize my manufacturing website?
- How do I use SEO for manufacturing companies?
- Where can I find keywords for manufacturers?
- Why is SEO an effective strategy?
- What is local SEO?