What is logistics marketing?

Logistics marketing refers to marketing tailored to the specific needs of a logistics business.

Is it worth it to work with a marketing agency?

Most logistics businesses lack an in-house marketing team or the expertise to develop marketing initiatives, resulting in little to no business growth. Marketing agencies are experts in marketing and can help you grow your business, target the right audiences, and provide value to your customers.

What are KPIs, and why are they important for logistics?

KPI stands for key performance indicators. They are performance measurements that help you understand how well a marketing campaign is performing.

Do logistics businesses use account-based marketing?

Many logistics businesses use account-based marketing. This approach encourages sales and marketing to work together across various areas of the buyer journey.

Is social media important for logistics?

Social media is essential for all businesses, even B2B companies in logistics. Social media builds your brand and puts a personality behind the company. It's a great way to build client relationships and attract a new audience.

Digital Marketing Services

Logistics is a complex operation involving many parties and supplies. If you’re a logistics professional, managing your business’s marketing can easily feel overwhelming and fall by the wayside.

That’s where SEO Design Chicago (SDC) steps in. We’re a full-service logistics marketing agency with decades of experience helping logistics businesses grow their brand, attract new clients, and manage their online presence.

SDC can help your logistics business with the following:

Local SEO
Content Creation
Pay-Per-Click (PPC)
Web Design and Development
Social Media
Reputation Management

Logistics Marketing Services

You know logistics, but we know how to market logistics. We know the logistics and supply chain industry and offer a full suite of marketing solutions customized to your needs.

Local SEO

Local SEO focuses on attracting local traffic to your website. We offer PPC marketing for transportation and logistics businesses. This helps anyone searching for logistics services to find your business at the top of the search results.

A few areas we specialize in include:

Online Business Listings: Many potential clients search for a logistics business online. We create online business listings and ensure your company’s information is easily searchable.
Google Business Profile Optimization: Every logistics business needs an updated, optimized Google Business Profile to show you’re trustworthy and professional. Our team will claim and create a logistics page to impress anyone who finds it online.
Bing and Yahoo Optimization: Google isn’t the only search engine. Our team will optimize your website and online assets for all search engines, including Yahoo and Bing.

Content Creation for Logistics Companies

Every modern logistics business needs a website full of excellent content. Our team specializes in logistics content marketing. We will create compelling, custom content for your website, helping you develop a deeper relationship with your audience and attract more traffic.

Common types of content for logistics professionals include:

Blog Posts: Present your business as an expert in the logistics and transportation industry with blogs. We can write blogs for your company about the benefits of outsourcing services, trends in the global supply chain, and how to choose the right third-party logistics provider.
Case Studies: Highlight how your services have helped past and present clients with detailed case studies. We can interview clients and create compelling written and video content showcasing your services.
Email Marketing: Some logistics businesses have a longer sales cycle, so nurturing leads and building relationships with buyers is important. Email marketing is an efficient way to connect with leads and build relationships with potential clients.

Pay-Per-Click Services

Pay-per-click advertising is a great marketing strategy for logistics businesses for lead generation. Our team can develop engaging ads and ensure they reach the right target audience. Common PPC campaign platforms for logistics companies include:

Google Ads: Google Ads is one of the most common advertising approaches. These ads get your brand in front of many people but can be more expensive than other approaches.
Facebook Ads: As the largest social media platform, Facebook ads have the potential to reach a large and targeted audience. They are great for bringing in leads and growing your online presence.
LinkedIn: LinkedIn is the ideal marketing outlet for B2B logistics businesses. You can target potential clients, and it’s a great place to grow your brand as an industry leader among peers and competitors.

Website Design and Development

Web design and web development are essential for all logistics companies. If potential clients aren’t impressed by or can’t navigate your website, they won’t trust your logistics services. We can build a brand-new website for your business or new pages for your existing company.

Design: Our expert designers can create a visually appealing website that is functional, accessible, and quick.
Redesign: If you have a website but are not happy with its results, our team can redesign it to be easier to navigate and more visually pleasing.
Hosting and Updates: We can help you find the right hosting service for your website and perform regular updates to keep your website secure and running smoothly.

B2B Social Media Marketing Services

Social media is one of the top marketing solutions for logistics professionals. Your social media presence brings your brand alive and helps build relationships with potential customers. Our expert social media team can help with:

Strategy: We’ll develop a plan for your social media presence, including what channels you should use, what types of content you should post, and how to grow your channels.
Content Creation: Our creative team can help design custom images, photos, videos, and captions to share across your channels.
Posting: We can set up your accounts with a scheduling tool so you never have to worry about when to post.
Analytics: We’ll provide data-driven insights into your social platforms’ performance and where you can improve for more reach and engagement.

Reputation Management for the Logistics Industry

Your online reputation matters in modern marketing. People read reviews and consider what their peers say before making a decision. Our teams of experts enhance your online reputation through:

Social Media Management: We use social listening tools to monitor what people are saying about your business on social media. We can engage with positive comments to amplify the positivity and address any concerns to help people feel more comfortable with your company and services.
Client Review Management: We will share positive reviews to show prospects what your services can do for them. We will also professionally address negative reviews to help ease any confusion or uncertainty.

digital marketing options for logistics companies

Marketing Considerations for Logistics Companies

Marketing for logistics comes with unique challenges. As you think about your marketing strategy, it’s essential to consider the following:

Manage Customer Expectations. Customers want fast delivery, real-time tracking, and custom experiences from their logistics partners. Our team will create marketing materials that present customers with realistic expectations so they know exactly how you fit into their business.
Fast-growing Competition. The logistics industry is growing, so making your brand and business stand out is important. We will help you craft compelling content and messaging to show your expertise.

Digital Marketing with SEO Design Chicago

Invest in your marketing efforts and partner with SDC. As a full-service marketing agency, we know how to help your logistics brand stand out in a crowded market. Whether you need to build marketing automation for customer relations or grow your sales pipeline, SDC is here to help.

When you work with us, we guarantee:

Full transparency: We pride ourselves on open communication with our clients and are always open about the status of your marketing projects.
Real-time reporting: You can see reports and data on your projects whenever needed. We also use real-time reporting to make quick and efficient changes to make the most of your campaigns.
Decades of experience: We have a talented team of marketing professionals with decades of experience.
Experience with all-size companies: We’ve worked with all-size logistics brands, from single locations to nationwide chains.
Full-service digital agency: Our team comprises experts across every marketing field.
US-based employees: All employees are in the United States, making it seamless for you to communicate with them during standard business hours.
Data-driven strategy: We use data to create strategies so you see results with your marketing.