Law Firm Marketing | General Litigation Digital Marketing Services

General Litigation Marketing Services

It’s never too late to invest in your general litigation firm. SEO Design Chicago is a team of qualified marketing experts who have assisted various law practices in growing their businesses by devising effective digital marketing solutions to attract new clients. Our team of experts can help your firm with the following:

• SEO 
• Local SEO
• Web Design and Development
• PPC Advertising
• Content Marketing
• Social Media
• Reputation Management

Law Firm Marketing Services

Your digital marketing campaigns are not just an investment in your firm but an investment in the community you serve. Marketing helps potential clients who are seeking a competent attorney discover your legal services.  

General Litigation SEO

Reach more clients in need of general litigation services with search engine optimization (SEO). Our team can create informative content, optimize your website with competitive keywords, and update your site’s user experience for higher search engine rankings. A few approaches we take to improve SEO include:

• On-Site: We conduct keyword research to find the right words and phrases to add to your law firm’s website. 
• Off-Site: We’ll help drive organic traffic to your website through PR, social media, and other digital avenues. 
• Link Building: We add quality internal and external links to your website to help it rank higher on search engine result pages. 

Local SEO for Law Firms

Local SEO attracts people in your geographical area to your law firm. Our team will boost your local ranking to attract more qualified leads by focusing on these three factors:

• Online Business Listings: We ensure your firm’s information is available on all relevant business listings and directories. 
• Google Business Profile: We’ll update your Google Business Profile page with competitive keywords to attract more potential clients. 
• Bing and Yahoo Local Search: We’ll optimize your website for all local searches, not just Google.   

Website Design and Development

Web design and development are essential to any legal marketing strategy. Your website is the first thing people discover when searching for law firms online. Our web designers will create an attractive, user-friendly website or update your site for a more modern and approachable look. Our development and design services include:

• Design: Our designers create visually appealing websites that are user-friendly and functional.
• Redesign: We update websites to make them more responsive, professional, and accessible. 
• Hosting: We offer web hosting services and routinely update sites to keep them secure. 
• Analytics: We regularly analyze websites and make small changes to improve traffic and conversions. 

Content Marketing Services

Original content helps your general litigation firm stand out from competitors. Our team of marketing specialists can improve your firm’s online presence with engaging blog posts, videos, images, and graphics that will attract and provide value to your audience. A few popular content ideas for lawyers include these formats:

• Blogs: Our creative team will write custom blogs to highlight your legal services and help people understand the benefits of hiring your firm as their general litigator. 
• Case Studies: We’ll conduct interviews with past clients to create case studies sharing how you’ve assisted people with their legal situations. 
• Videos: We’ll create custom videos explaining your litigation practice and how you can assist potential clients. 

Social Media Marketing

Social media is one of the top digital solutions in lawyer marketing. It is a great way to showcase how you help real clients with their legal situations and make potential customers trust your abilities as a lawyer. When it comes to social media, let us handle these aspects:

• Strategy: We’ll develop a strategy that outlines which social media platforms to use and what content to post. 
• Content: We’ll create quality content for all your channels to engage your followers. 
• Posting: We’ll set you up with a posting tool to help you post more consistently. 
• Analytics: We’ll check the analytics of your platforms and make strategy changes for better engagement. 

Reputation Management

What customers say about your firm online can influence others to invest in your legal services. Reputation management is about controlling online conversations, so they accurately represent your firm. We can help manage your online reputation through these strategies:

• Social Media Management: We use social listening tools to track what people say about your law firm on social media. We engage in online conversation to ensure your firm is portrayed in a good light. 
• Online Review Management: We monitor online reviews, share the positives, and respond to any questions or feedback. 

Considerations for General Litigators

Marketing for law firms requires unique marketing tactics to set your business apart from competitors. Consider the following as you start your law firm’s digital marketing campaigns. 

• Use referrals: Whether from past clients or business professionals, referrals are a great way to build your client base and find qualified leads. 
• Approach marketing with compassion and empathy: When people are looking for a lawyer, it’s often because they’re in a legal situation that may be causing stress or fear. Approach your marketing materials with empathy and compassion to make potential law firm clients more comfortable reaching out to you. 

Digital Advertising and Marketing for Lawyers with SEO Design Chicago

SEO Design Chicago is a digital marketing company that helps law firms grow their practice by improving their online visibility to find more clients. When you partner with us, we guarantee:

• Transparency: We are transparent about the status and health of your marketing initiatives. 
• Experience: Our marketing experts have decades of experience helping all-size firms in the legal industry. 
• Real-Time Reporting: We pull reports in real time to gain a solid understanding of our clients’ marketing efforts. 
• Data-Driven Strategies: We develop strategies based on competitor and industry data. 
• Full-Service Marketing Agency: As a full-service agency, we can assist with all your online marketing needs, from building the perfect advertising campaign to managing your social media channels. 
• US-Based Team: We have a talented team of marketers based in the US who are available during standard business hours. 

General Litigation Marketing Resources

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