What is flooring marketing?

Flooring marketing is a unique approach to promoting a flooring company. The goal of this marketing is to assist in the business growth of businesses that provide various flooring products and services.

Why is digital marketing essential for flooring businesses?

Most people use the internet to find service providers that meet their needs. Whether you provide commercial flooring or work with homeowners, digital marketing helps you have an online presence so more customers can find you.

What are the benefits of working with a digital marketing firm?

Many businesses lack the time or resources to develop successful marketing campaigns. Hiring a digital marketing firm allows companies to outsource their marketing efforts to a professional marketing team so they can focus on other aspects of their business.

What are content ideas for flooring contractors?

Many flooring companies find success in visual content that showcases their work. Consider creating brochures, videos, and graphics to share on your website and social media channels that highlight different projects you've completed.

How can flooring businesses stand out from competitors?

Standing out in any industry is about finding what makes your business unique. Do you offer unique flooring options that your competitors don't? Do you pride yourself on top-notch customer service? Do you have a specialized approach to installing flooring that benefits your customers? Highlight whatever it is that makes your business different, and your customers will come.

Flooring Marketing - SEO Design Chicago

Flooring Marketing Services

SEO Design Chicago offers digital marketing services to help flooring companies find customers and grow their businesses. Our expert team combines the best online marketing techniques with top-notch customer service to create successful marketing strategies that drive results.

A few areas of marketing we specialize in include:

SEO
Local SEO
Website Design and Development
Content Marketing
PPC Advertising
Social Media
Reputation Management

Digital Marketing for Flooring Companies and Contractors

If you want to stand out in the flooring industry, grow your business, and build a reliable brand that clients can depend on, then it’s time to invest in your online marketing.

Custom Flooring SEO Strategy

Search engine optimization is the key to attracting more flooring leads for your business. Our SEO strategies include creating informative content, optimizing your website with competitive keywords, and updating the user experience so your business ranks higher on search result pages. The three main components of our approach include:

On-Page: Our SEO experts will conduct keyword research to find the competitive words and phrases you should use on your site.
Off-Page: We will develop strategies for PR, social media, and other avenues to drive more organic traffic to your site.
Link Building: Our experts will add quality links throughout your site to build its authority for higher search rankings.

Local SEO Services for Flooring Businesses

Many businesses that provide flooring services tend to be local companies that serve their communities. Local SEO targets customers within your geographical area who are more likely to invest in your flooring products and services. We can improve your local reach through the following:

Online Business Listings: We will put your essential business information on all relevant business listings and directories.
Google Business Profile: We can update your Google Business Profile to include keywords so it’s easier for people to find your business online.
Bing and Yahoo Local Search: We optimize websites and online assets for all local searches, including those made on Bing and Yahoo.

Website Design and Development

Website design and development are essential for any successful marketing campaign. People may find your flooring website, but if it’s not user-friendly or functional, they’re not going to invest in your flooring solutions. Our web designers create attractive websites that turn casual visitors into clients. We can assist with:

Design: We design functional and user-friendly websites that are professional and visually stunning.
Redesign: We can update your current website to make it more accessible, responsive, and easy to use.
Hosting: We offer web hosting services complete with regular updates to keep your site running smoothly.
Analytics: Once your site is live, we routinely analyze its data and make small changes to improve traffic, engagement, and conversions.

Flooring Content Marketing

You don’t want to rely on generic website content because it makes you blend in with flooring competitors. Custom content makes your flooring company stand out and improves your SEO so more people will find your business when they search for flooring solutions. Popular content options for flooring companies include these formats:

Blogs: Our content writers can write engaging blog posts about flooring trends, care tips, and what people should consider when choosing flooring.
Videos: Our videographers can shoot videos showcasing different flooring styles and showing people how to keep their floors looking new.
Photography: Our professional photographers can shoot quality photos to show customers all the flooring options you have in stock.

PPC Advertising

Grow your flooring business with PPC ads. Pay-per-click (PPC) advertising is a cost-effective way to promote your flooring installation services. With PPC ads, you only pay when someone interacts with your ad. Common PPC approaches for flooring companies include:

Google Ads: Reach more potential customers in need of new floors by placing advertisements directly on Google.
Instagram Ads: Develop targeted ads to attract your target audience with promoted posts on Instagram.
LinkedIn Ads: Position yourself as a leading flooring expert by placing ads on LinkedIn.

Social Media Marketing

Getting your flooring business on social media is one of the most important marketing activities for improving your online visibility and attracting new customers. Social media helps potential clients familiarize themselves with your flooring services. It’s also fun to engage with your audience and build relationships with potential clients. Our social media experts can assist with these aspects:

Strategy: We’ll discover which platforms and what content will resonate with your target audience.
Content: Our creative team will develop videos, graphics, and captions to share across all channels.
Posting: We’ll set you up with a scheduling tool to help you post consistently.
Analytics: We’ll check the analytics of your profiles and make changes to improve engagement.

Reputation Management

What people say about your business online can be the difference between having tons of qualified flooring leads and going days without business. Our team can help manage your online reputation through these strategies:

Social Media Management: We track what people say about your flooring business across all social media platforms. We will engage in discussions about your company to answer questions and present your business in a positive light.
Online Review Management: We monitor your online reviews and respond to them to build relationships with clients and address customer feedback.

Considerations for Flooring Contractors

All industries experience challenges and opportunities for growing and promoting businesses. If you want to have a successful flooring digital marketing campaign, consider these tips:

Be transparent about pricing: The price of floor installation is a primary factor most people consider when choosing a flooring company. Be transparent in your marketing materials about the price of projects and what the price includes.
Share positive customer experiences: People want to hire companies that do great work and are easy to work with. Share testimonials and case studies to show how much clients love working with your business.

Digital Marketing Services with SEO Design Chicago

SEO Design Chicago is a leading flooring marketing agency helping business owners develop and execute effective marketing plans. When you work with us, you can expect:

Transparency: We communicate openly with clients, so you’ll always know the status of your marketing projects.
Experience: Our team comes with decades of experience working in various industries and with different-sized companies.
Real-Time Reporting: We run real-time reports so we can understand each project at any moment and make quick changes for optimal results.
Data-Driven Strategies: Our clients expect results, which is why we use data to inform our digital marketing strategies.
Full-Service Digital Marketing Agency: We have marketing experts across many fields to assist with all your digital marketing efforts.
US-Based Team: We have a talented US-based team that is available to assist you during standard business hours across multiple time zones.