What is employment law marketing?

Employment law marketing involves developing unique marketing campaigns to help employment law firms attract more clients and grow their practice.

What are the benefits of digital marketing for employment lawyers?

Digital marketing puts businesses online, broadening their reach and making it easier for potential clients to find them. Without digital marketing, law firms would have to rely on referrals and traditional marketing tactics to grow their business, which often has limited reach.

What are the benefits of working with a digital marketing company?

Running a successful marketing campaign takes time and resources that are not readily available for all law firms. Marketing companies are teams of marketing experts who can handle all your marketing needs so you can focus on other aspects of your business, such as providing legal advice to clients.

How can employment lawyers stand out from other employment law firms?

Standing out from the competition is about promoting what makes your law firm unique, whether that's your lawyers' experience, the types of employment law cases you handle, or how you build client relationships.

What are some content ideas for employment lawyers?

Successful content for an employment lawyer's website or social media can include informational blog posts about a firm's legal services, short videos with tips on the legal rights of employees and employers, and professional images introducing the people behind the law firm.

Digital Marketing for Employment Lawyers- SEO Design Chicago

SEO Design Chicago provides successful digital advertising services to employment lawyers nationwide. Our unique approach to digital marketing helps lawyers attract more clients, build brand awareness, and grow their employment law firms.

SDC can help your law practice with the following:

SEO
Local SEO
Content Marketing
PPC Advertising
Website Design and Development
Social Media Marketing
Reputation Management

Digital Marketing for Employment Law Firms

Marketing your legal business is essential for attracting potential clients and positioning your firm as a leader in employment law.

Search Engine Optimization

Search engine optimization (SEO) is how people find your business online when searching for employment law services. Our SEO experts provide a comprehensive SEO analysis to evaluate your site’s strengths and weaknesses. After a thorough audit and analysis, we create a custom SEO strategy to enhance your search ranking. A few SEO aspects we focus on include:

On-Site: Our team conducts keyword research to ensure your website contains the SEO essentials to help your website rank higher on search results pages.
Link Building: We’ll check your site for broken links and add quality external and internal links to improve your site’s authority.

Local SEO for Employment Lawyers

You want your firm’s website to be the first one people find when searching for employment lawyers online, especially people who live in your geographical area. We can increase local traffic to your website by improving your local SEO ranking through these components:

Online Business Listings: We’ll add your firm’s essential information to all relevant business directories online.
Google Business Profile: We’ll create or update your Google Business Profile to include competitive keywords.
Local Searches: We optimize websites for local searches made on all search engines, including Google, Bing, and Yahoo.

Content Marketing Services

Regularly publishing content on your website is one of the best ways to help your website stand out to potential clients and search engines. Our team of writers has decades of experience developing custom employment law content, including:

Blogs: We’ll write educational blog posts explaining the legal services you offer, the types of employment cases you handle, and general advice on knowing one’s legal rights as an employer or employee.
Videos: We’ll create short and long-form videos introducing your team and sharing advice on creating a safe and fair workspace.
Emails: We’ll help you create email campaigns and newsletters to stay connected with past and present clients.

PPC Advertising Services

Pay-per-click advertising is a great way to promote your law practice, no matter your marketing budget. With PPC ads, you’re only paying when someone interacts with your ad, bringing you more qualified leads and a better ROI. A few popular types of PPC ads for firms include:

Google Ads: We’ll develop and deploy Google Ads that promote your services to large internet audiences.
Instagram Ads: We’ll create targeted ads to help you connect with potential clients across Instagram.
LinkedIn Ads: We’ll use LinkedIn ads to position your employment law practice as a leader in the legal industry.

website creation for employment attorneys

Website Design and Development

Your website is one of the first things people will discover when searching for your legal services online. A professional web design attracts clients and makes it easier to find information about your practice. Our web design and development experts can help with these services:

Design: We design functional and user-friendly websites so visitors can easily find information and book calls or appointments with your lawyers.
Redesign: We can update your website to make it more professional, responsive, and accessible.
Hosting: We offer web hosting services and perform regular updates to keep your site running smoothly.
Analytics: We regularly check your site’s analytics and make updates to improve traffic, engagement, and conversions.

Social Media Marketing for Employment Attorneys

Social media is an interactive marketing tool that can help you connect with clients and educate your audience. Our social media team can produce content to improve your firm’s brand awareness and attract new business. We can assist with these aspects:

Strategy: We’ll develop a strategy that includes the best social media channels and content for connecting with your audience.
Content: We’ll create videos, graphics, images, and captions for you to post across all your social media channels.
Posting: We’ll help you stick to a regular posting schedule by linking your accounts to a posting tool.
Analytics: We’ll review your analytics and make strategy updates to improve engagement across your channels.

search engine optimization for labor laws

Reputation Management for Employment Law Firms

Your online reputation can significantly impact how prospective clients perceive your firm. Our team will monitor online conversations and work to keep a positive online reputation for your employment law practice. Our reputation management services include:

Social Media Management: We use social listening tools to track what people say about your law firm on social media. Our team will engage in online conversations to answer questions and concerns.
Client Review Management: We’ll monitor your online reviews from clients, share the positive reviews, and respectfully respond to any feedback or concerns.

Considerations for Employment Law Firms

The legal market comes with unique challenges and opportunities when promoting your business and connecting with potential clients. As you put together your first marketing plans, it’s important to consider the following factors:

Education: Some individuals may benefit from your services, but are unaware of their rights or options. Creating educational content about employment laws can help you connect with more clients.
Referrals: One of the best ways to find qualified leads for your business is through referrals. A successful marketing strategy should include a referral program encouraging clients and relevant businesses to refer your services.

Employment Lawyer Marketing with SEO Design Chicago

SEO Design Chicago is a leading digital marketing agency helping lawyers grow their law firms by building a respectable online reputation and helping to attract more clients. Partnering with us means you can expect:

Transparency: We are transparent with our clients about their marketing efforts and effectively communicate any necessary changes to achieve optimal results.
Experience: Our marketing team has decades of experience working with law firms of all sizes from various disciplines.
Real-Time Reporting: We provide real-time reporting to track client marketing projects’ status and health accurately.
Data-Driven Strategies: We deliver results with our marketing strategies because we build them around industry and competitor data.
Full-Service Agency: We’re a full-service marketing agency that provides comprehensive support for all your online marketing needs.
US-Based Team: We have a talented team of marketing professionals based in the US to support clients during standard business hours across multiple time zones.