Customized Content Marketing Strategies
SEO Design Chicago is a Chicago content marketing agency that has produced thousands of researched articles for hundreds of clients that rank on search engine results pages.
High-quality content writing is one of the best ways to boost your business’s marketing efforts. Content that engages your audience and builds community is a key element of lead generation and customer retention.
Content strategies are also some of the most cost-effective inbound marketing strategies. When compared to similar campaign types—like paid search or ads—content marketing “costs 62% less to launch and maintain.”
Our team can develop a comprehensive content strategy for your business. We take into account your key demographics to identify what kind of blog posts, social media platforms, white papers, or infographics will provide the most value to your audiences.
The result: content that drives leads and conversions to your website.
Request a Free SEO Audit of Your Website
Your website might have excellent, engaging content, but your ideal customers will never see it if your website is not receiving traffic from the main search engines. At SEO Design Chicago, we start our process with a full audit of your website’s current performance. This helps align your content marketing and SEO strategies to ensure your content reaches potential customers as effectively as possible.
SEO Content Marketing Strategy Timeline
Our team offers content audits, strategy, and creation to help you develop an overall content marketing approach.
Content Audit
If your website has existing content on webpages, blogs, or social media, our team will evaluate the content. We will see how it is performing in search engines and how many leads and conversions your main content is currently producing. This gives us a helpful benchmark to start with.
Content Strategy
After determining how your content is currently performing, our expert content marketing team will develop a customized strategy for you. We will analyze your marketing goals, competition, current products and services, and target audiences to create a data-driven content marketing plan that engages potential customers and generates business for your website.
Content Creation
Once a strategy is in place, our team can deliver content to you on an ongoing basis. Our experienced team of writers can create industry-specific content that resonates with your audience and adheres to SEO best practices.
Content Marketing Solutions We Provide
Our team of digital marketing experts will design a custom content strategy for your business. After evaluating your web presence, we will create a customized plan for you that ensures every piece of content supports your overall strategy.
Today, content represents far more than just a webpage. Here are the types of content we provide.
Web Copy
Website content is one of the indispensable content formats. Your website is the “home address” for your business. When a potential customer visits your website, they need to find clear, relevant information that interests them.
Our team can write and optimize content displayed on your core web pages to ensure that it quickly grabs readers’ attention and communicates your business’s core offerings.
Blog Writing
Blog content can increase traffic to your website. Quality content needs to provide value to the reader. Customers won’t be interested in your business’s blog if it simply repeats generic, recycled information.
Our team can create content that is interesting, timely, and relevant for your key customer profiles.
Social Media Content Creation
Social media ecosystems and algorithms are constantly changing. Our social media marketing team can help you determine which channels will be most effective for promoting your business. Then, we can create content to keep your business at the top of your audience’s newsfeed.
When used strategically, social media content can build a sense of community and brand loyalty.
Email Marketing
Our team creates newsletters, promotional emails, new product announcements, and more. This kind of content marketing shows up directly in your subscribers’ inboxes and helps keep them interested and engaged with your business.
E-commerce Product Pages
Well-written product descriptions are crucial for successful e-commerce companies. Whether you use Shopify, Amazon, or another platform, our optimized listings will help you sell more.
Graphic Design and Infographics
A picture is worth a thousand words, and search engines are increasingly image-driven. Our expert team of graphic designers can help you with everything from logo design to a complete website design overhaul.
Infographics make it easier for the average person to understand data. These charts are engaging and intuitive, making them a great tool to explain the needs that your business meets.
Video Content
Creating video content is a powerful content tool. Customers increasingly interact with information in a video format, not through the written word. Our services include a number of video formats, like social media clips, customer testimonials, or how-to videos featuring your products. These are all created by our professional videographers.
Reports, Case Studies, and White Papers
This type of content is useful for engaged customers, especially in B2B sales. Our team of writers can go in-depth on specific topics that provide value and insight to your customers. Reports and case studies are also a great way to show real-world examples of your products or services benefiting customers.
eBooks
Many motivated searchers are looking for solutions to a specific problem or question. Offering a free eBook can be an effective lead magnet that gains subscribers for your business. As with reports and white papers, the quality of the content matters. Customers will only return to your business if they perceive value.
Why Choose SEO Design Chicago for Your Content Marketing Services?
Content marketing builds leads and nurtures relationships with existing customers. According to Ahrefs, 74% of marketers report that their content marketing helps them nurture their relationships with their customers and potential leads.
You can trust our content agency to create a strategy for you that centers on informative, organic content that drives traffic and conversions.
Full-Service Content Marketing Agency
At SEO Design Chicago, we offer a full range of marketing services. This includes everything from technical SEO to Google Ads management.
When you trust us to handle your content strategy services, you can also delegate other elements of your digital marketing strategy to our team of experts. We’re a one-stop shop for all your digital marketing channels.
Data-Driven Approach
We measure your content marketing performance through a variety of tools to ensure that you are meeting the goals set out in our content marketing plan. We use competitive benchmarking to ensure that your business is where it needs to be to outperform competitors.
Demonstrated Results Across 500+ Industries
Strategic content marketing is a crucial tool for every business with an online presence. At SEO Design Chicago, we have experience creating customized strategies for over 500 different industries.
We will ensure your content strategy aligns with the audience profiles and best practices for your business type, whether you sell clothes or legal services.
Customize Your Digital Marketing Strategy
Our experts integrate strategies across channels to maximize your revenue. Traditional marketing is limited in its scope and reach, but content marketing efforts can reach a much larger audience and dramatically increase your customer base.
Schedule a free content optimization analysis today to determine what your content marketing strategy needs to boost your business.
Request a free consultation now to see how SEO Design Chicago can boost your content strategy!
Want to dominate your competitors?
SEO Design Chicago delivers data-driven strategies that increase visibility and grow your business — reach out today!
