Industry: Public Recreation
The SEO Design Chicago team developed a comprehensive digital marketing strategy to help this suburban Chicago park district modernize its digital presence and increase program enrollment.
342%
increase in online program registrations
225%
growth in mobile app downloads
Â
189%
improvement in member retention
Â
Challenge:
A suburban Chicago park district managing 15 facilities, needed help with its online presence along with its digital infrastructure and also increase community engagement.
- Needed to modernize its digital presence
- Increase program enrollmentÂ
- Operate within strict municipal budget constraints
Solution:
Digital Infrastructure
- Built a comprehensive mobile-responsive registration system integrating real-time facility scheduling, program availability, and payment processing, resulting in a 95% reduction in registration wait times and an 87% decrease in registration-related phone calls
- Developed interactive virtual facility tours with 360-degree photography and detailed amenity information, increasing first-time visitor conversion rates by 178% and reducing facility information calls by 65%
Community Engagement
- Created segmented email marketing campaigns based on past program participation and demographic data, achieving 45% open rates and 28% click-through rates compared to an industry average of 21% and 8% respectively
- Implemented multi-channel event promotion strategy across social media platforms, generating 15,000+ event attendees annually and increasing program awareness by 234%
Marketing Strategy
- Developed targeted Facebook ad campaigns for specific programs, utilizing detailed demographic and interest-based targeting to reach potential participants within a 15-mile radius, achieving a cost per registration of $4.82
- Implemented Google Local campaigns for facility promotion, resulting in a 287% increase in Google Business Profile views and a 156% increase in direction requests
Results:
- Increased total program revenue by $2.4 million annually
- Reduced printed marketing material costs by 67%
- Improved facility utilization rates by 156%
- Generated 12,500+ new program registrations
- Achieved 189% growth in member retention rates
Key Strategies:
- Mobile-first digital transformation
- Data-driven program optimization
- Community-focused content creation
- Automated marketing workflows
- Integrated facility management systems
Upload Image...
