Industry: Senior Care
The SEO Design Chicago team developed a comprehensive digital marketing strategy to help this family-owned assisted living community with 120 units increase their occupancy, improve satisfaction rates and develop a comprehensive online campaign to reach prospective families.
298%
increase in tour bookings
245%
growth in occupancy rates
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187%
improvement in family referrals
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Challenge:
A family-owned assisted living community with 120 units:
- Needed to increase occupancy rates
- Needed to differentiate from corporate chains
- Build trust with families
- Navigate strict healthcare regulations
Solution:
Digital Experience
- Created a comprehensive virtual tour platform with interactive facility maps, resident testimonials, and day-in-the-life content, increasing tour conversion rates from 15% to 45%
- Developed a HIPAA-compliant family portal featuring real-time resident updates, activity calendars, and secure messaging, improving family satisfaction scores by 234%
Content Strategy
- Produced documentary-style resident story series highlighting community life and care quality, generating 12,000+ qualified leads and 189% increase in tour requests
- Implemented an educational resource center covering senior care topics, financial planning, and transition guidance, achieving a 267% increase in organic traffic
Lead Nurturing
- Created a multi-touch email nurturing program for prospective families, incorporating care level assessments and financial planning resources, achieving a 34% conversion rate
- Developed a targeted Facebook campaign reaching adult children within 25 miles, generating 850 qualified leads at $42 cost per lead
Results:
- Increased occupancy from 75% to 94%
- Reduced average sales cycle from 90 to 45 days
- Improved family satisfaction scores by 87%
- Generated 1,200+ qualified tour requests
- Achieved $1.8M increase in annual revenue
Key Strategies:
- Virtual experience optimization
- Family communication enhancement
- Educational content development
- Community story showcasing
- Digital lead nurturing
