Great website traffic is one of the most important factors to a website’s success. Traffic translates into customers, conversions, and sales. It’s safe to say that visitor traffic can make or break your website. Slow or low traffic isn’t an indication of a poor-performing website; however, one of your business goals should consist of increasing your website traffic. In particular, you need to focus on organic traffic. Organic traffic is the best type of traffic you could ask for. Are you unsure of how to amass organic traffic? This article will discuss tactics to create organic traffic that will lead to conversions and customers.
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What is organic traffic?
Organic traffic is naturally occurring visitor traffic. In other words, it’s traffic to your website that isn’t paid for. Organic traffic is ideal because it’s free, and it’s a better representation of your website’s likability. Furthermore, you can access your SEO and other marketing strategies more authentically. There’s nothing morally wrong with spending money to boost your website’s visibility. Nevertheless, success achieved by organic means will aid you in the long run. Moreover, businesses that can’t afford to spend money to advertise their website deserve a fighting chance.
Organic traffic vs. paid traffic
Paid traffic consists of advertisements and paid promotions. Organic traffic and paid traffic are both valid marketing strategies. Your decision to adopt an organic or paid strategy should depend on your financial situation and your business goals. It can be argued that paid traffic creates greater visitor traffic than an organic traffic strategy. However, organic traffic is free. Furthermore, it demonstrates how loyal your audience is. To clarify, organic traffic is a better indicator of your audience’s opinion of your website. It affirms whether your audience visits your website out of convenience or loyalty.
Organic traffic strategies
There are several ways to increase organic traffic to your website. In fact, there are so many different strategies to choose from its overwhelming! We compiled a list of the most efficient organic traffic strategies so you can add them to your marketing plan.
Search Engine Optimization is a marketing strategy that improves a website’s Google search rank. SEO is one of the best strategies to increase traffic organically. Unlike other methods, you can apply SEO to your marketing strategy for free. If you aren’t using SEO, today is a great day to start. Not only will SEO bring more organic traffic to your website, but it’ll make your website more visible on Google’s search results. To put it differently, SEO can benefit your business in other ways besides increasing organic traffic to your website.We recommend employing on-page SEO strategies. On-page SEO is SEO that optimizes the content on your website. It includes bettering your web design, content, tags, and meta descriptions. It’s important to realize for your website to perform well, it has to be a good website. In other words, you can’t expect people to visit your website and stay if it’s not operating well. You should see on-page SEO as housekeeping for your website.
Keywords are a great SEO strategy that drives traffic to your website. A keyword is a term that’s added to online content. It improves your search rankings. Long-tail keywords are even better for your search rankings. A long-tail keyword is a phrase (three to five words) that you add to your online content. They’re more specific than a traditional keyword. You can target a certain demographic more effectively.
Incorporating links in your online content will improve your SEO and your Google search ranking. External links are a great way to receive organic traffic. However, you don’t have a lot of control over who links your website to theirs. Moreover, you can’t determine how often it’ll occur. That being said, a high Google search ranking, a user-friendly web design, and high-quality content will help. Internal links will also improve your SEO. As a result, it’ll increase your organic traffic to your website.
Social media is a popular communication platform your business should be a part of. You can reach millions of people instantaneously with social media. One viral post can bring thousands of organic traffic to your website. On a smaller scale, you can expand your audience and strengthen your brand’s presence on the internet. Furthermore, you can take advantage of social media for free. Of course, there are more perks if you pay for exclusive services such as Google+. However, social media is a great place to start when building an online presence.To use social media effectively, you need to know your audience. Additionally, you should have a social media content plan. Different social media platforms cater to different audiences. Moreover, social media platforms usually concentrate on one type of content. For example, TikTok and Instagram are video creation and sharing applications. Twitter works the best with short-form text content, photos, and videos. Conversely, Facebook is better for long-form content and post sharing. In other words, you should research different types of social media and use the platform that’s the most appealing to your audience. For instance, Tiktok is a great way to reach children. Conversely, Facebook caters to an older audience. You shouldn’t try to attract 12 to 18-year-olds on Facebook.
Share Your Other Social Media Accounts
You can increase the amount of traffic to your website if you link your other social media accounts. Social media such as Facebook, Twitter, Instagram, and Pinterest can introduce people to your website who already enjoy your content or interests.
Ads are a great way to increase traffic, conversions, and impressions. Unfortunately, ads can be expensive and don’t always work. However, your business will most likely benefit more from having an ad than not having one. Furthermore, an ad also improves your business’s brand presence. An increased brand presence will lead to an increase in organic traffic to your website. Moreover, ads can introduce a potential customer to your business for the first time. For this reason, advertising and other paid strategies are worthwhile investments. If you can’t afford to launch an advertising campaign, you do have other options. There are advertising services that are small business-friendly and affordable.
You can’t fix a problem if you don’t know it exists. Web analytic services allow you to measure your website’s metrics. You can view your website’s bounce rate, visitor data, and session duration. There are many free and paid service programs available on the internet. Google Analytics, Google’s free web analytics program, is beginner-friendly. Web analytics works by giving you reports of your website’s performance. You can use these reports as a tool to identify any problem areas.For example, if you have a low bounce rate on your home page, you can revisit your website’s design and reevaluate its UX. As a result, you can experience a lower bounce rate, more conversions, and more traffic to your website. Moreover, you can use web analytics to identify which pages are doing well. If your blog posts have more traffic than your other pages, you can create more blogs to increase your website’s traffic.
The best way to get consistent and constant traffic is to have high-quality content. This is easier said than done. You should know who your audience is and create likable and well-made content. However, this isn’t always enough. If people can’t find you, then they can’t consume your content. You should pair content creation with other strategies such as SEO, social media, and advertisements. Try to see content creation as the reason why people would want to navigate to your website and stay there.That being said, your content can draw organic traffic by itself. People can stumble onto one of your pages through a Google search. If this page is popular, it can bring organic traffic to your website. It should be noted that this only brings organic traffic to some of your pages. Unless you can create a conversion, you’ll experience an inflated bounce rate.
Experimentation can be risky because you don’t want to alienate your current audience. However, you’ll bore your audience if you put out the same content over and over again. You need to be innovative and adaptable when creating content. There’s a chance you’ll serve a bigger audience that’ll lead to more organic traffic to your website. Also, you don’t have to experiment with different genres or subjects. For instance, if you mostly write long-form blogs, writing shorter pieces can introduce a different audience to your website. Moreover, posting videos or photos in addition to blogs can improve your website’s traffic.
If you own a blog, you should follow a regular update schedule. You’ll keep your current audience entertained and engaged in your brand. This could lead to word-of-mouth advertising. Moreover, if you update regularly, you’ll have a library of content people can find. This will bring more organic traffic to your website. However, the content you post can’t be spammy or poor-quality. You will lose your audience’s trust and experience a decline in your website’s traffic.Do you want to learn more about organic traffic and how to improve your website’s performance? SEO Design Chicago offers a variety of services to fit your business’s needs. Visit us at seodesignchicago.com and schedule a free consultation with us today.
- How are organic traffic and paid traffic different?
- What are ways to get organic traffic to your website?
- Why is social media great for increasing organic traffic to your website?
- What do web analytics do for your website?
- Why is content creation important?