From Shopify to WordPress: Choosing the Right Website Platform for Your Beauty Brand

Website design for beauty brands needs to be as polished and appealing as your products. Your customers have hundreds of options to choose from when it comes to makeup, skincare, and other beauty products, so your beauty website design needs to clearly communicate the value and aesthetic of your beauty or skincare brand. 

We’ll guide you through choosing the right web design platform and management package for the beauty and skincare niche. 

Beauty and Skincare Website Development: What You Need and Why It’s Important

In the United States, 41% of beauty and skin care purchases now happen via e-commerce, rather than in a physical store. Your website’s design and functionality are deciding factors in whether customers buy your products or navigate away to a different website that better meets their needs. 

Custom Website Design Communicates Your Brand Identity

Your makeup, personal care, or skin care website is competing with thousands of others on the web. Customers will notice if you use a generic template or website builder that looks just like everyone else’s. Quality website design and development is customized to your brand identity with everything from typeface and photography to color scheme and logos. This helps you stand out in the beauty world. 

Better UX

Your web design reflects your brand identity and will get shoppers’ attention. If your site is hard to navigate, loads slowly, or doesn’t have an intuitive navigation process, customers quickly become frustrated and leave.

Our website projects emphasize both technical and design aspects to make sure that customers have a seamless and enjoyable shopping experience that encourages them to complete checkout or book services, depending on what your brand offers. 

More Conversions

Conversions are simply the actions that you want your website visitors to take — this converts them from a lead into a customer. For an e-commerce store, you want visitors to purchase your skincare and beauty products. For a skincare clinic or salon, you want visitors to book an appointment or visit your brick-and-mortar location.

A fully custom website is designed specifically around the conversions you want to increase. Appealing and user-focused design can make the difference between customers completing a purchase or getting bored and navigating away.

Better SEO Rankings

The online beauty niche is incredibly competitive. Our web design experts make sure that every element of your website, including the content, code, and images, is optimized for search engines. This helps beauty and skincare enthusiasts find your site when they are searching for specific topics or problems.

For example, if you optimize your website for search engines, a customer searching for organic skincare ingredients for different skin types can be directed to your new skin care line. The customer was not specifically searching for your beauty store, but by optimizing around topical and design trends in beauty, your website did the hard work for you, and now this customer is aware of your skincare line.

Not sure how to check if your beauty brand has a good SEO strategy? Schedule a free SEO audit with our experts!

Web Design and Development Services We Offer for the Beauty Industry

Your website is the single most important digital property your company owns. You communicate your value and build trust with your ideal customers through responsive design, financial and personal information security, and tailored design. 

WordPress Development and Design for Beauty Brands

WordPress is a popular choice, and hosts up to 1/3 of all websites, including many successful beauty brands. Thanks to WooCommerce integrations, it’s easy to sell products from a WordPress site. WordPress offers almost limitless customization options, but an unprofessional WordPress design is quickly revealed by bland visuals, outdated plugins that slow the site, and confusing navigation.

We specialize in beauty and skincare website design that includes ongoing plugin maintenance, improved UX, custom theme development, and stunning design features that all work together to produce a user-friendly, beautiful website. 

We also provide website migration and hosting services if you already have a custom beauty store that you want to move over to a custom domain with better security and backup capability. 

Joomla Development and Design for Skincare Products

Many top beauty product brands choose Joomla as their content management system. Like WordPress, Joomla offers a secure, customizable design. Joomla has a few more customizable coding options, which can make it a good choice for complex websites that need to perform several functions. 

In the beauty context, for example, Joomla would be a good choice for a luxury skincare clinic that needs to build and maintain a secure membership interface that allows for client logins, and offers its own skin care products for sale, plus maybe has a chatbot for customer FAQs and a blog full of beauty tips. 

Our team can provide an amazing beauty website design on any platform, including Joomla. 

Squarespace Development and Design for Beauty Salons

Squarespace is a household name because it offers a user-friendly interface that helps you get your brand off the ground. Once you have your beauty or skin care brand up and running, however, you might want to tweak the look of the site or explore some additional features.

Our development and design services create beautiful Squarespace sites with seamless e-commerce integrations. One nice feature on Squarespace is the built-in email integrations, so if you want our team to design customized email campaigns for you, we can do that, too. 

HTML5 Development and Design for Skincare Clinics

Sometimes you need solutions that go beyond the basic CMS user-friendly interface. If you want to create your customized brand app or customize your product’s website beyond the basic options provided by your platform, then a design team with professional HTML5 programming knowledge can help.

SEO Design Chicago has over ten years of experience providing customized solutions for businesses of all sizes. Our HTML development and design services include mobile optimization and app development.

Shopify Development and Design for Beauty Brands

Shopify is a household name, thanks to its plug-and-play store-building interface. Our team combines technical knowledge and core design principles to create a beauty or personal care website that is easy for you to manage and scale. 

This includes managing applications, graphic design, technical updates, and custom themes. Like any CMS, Shopify stores require ongoing maintenance. Not only can SEO Design Chicago create a website for you, but we can also quote you an affordable maintenance package that helps your website run reliably for the long term. 

Geo Landing Pages for Beauty Salons

If you run a salon, skin clinic, or spa with multiple locations, then you need to be even more strategic about your marketing efforts. Geotargeted landing pages help customers find the location nearest to them. This makes the most of your advertising budget by narrowly targeting the segment of customers most likely to visit.

Our team designs geotargeted landing pages that work in concert with your organic search strategy and paid ads to help local clients find and choose you over your competition. 

Dynamic Landing Pages for Skincare Clinics

Dynamic landing pages change depending on the attributes of the viewer. For example, a potential client looking for skincare clinics in Chicago will be shown different content depending on which of your four locations she is physically nearest to when she conducts the search.

Dynamic landing pages can be a powerful tool for increasing conversions, especially in competitive industries like skincare services. Our team designs customized dynamic landing pages that work together with your local SEO and paid ads strategies to maximize ROI. 

Application Development for Beauty and Skincare

You put hours of hard work and creativity into your package design for your beauty and skincare products — the best beauty websites are no different. Every small element of design and coding needs to work together to create the perfect shopping and educational experience that communicates your brand value to customers.

If you wish your website had a particular feature that’s missing, like cart reminders or an easier navigation menu, you likely need a web developer to take a look at the code on your site.

All of our application development services for beauty and skincare brands are focused on getting the results you want. We always begin with a thorough investigation of how your site is currently performing, and what we can do to reach your goals more effectively. 

FAQs: Ask Our Beauty Marketing Agency Experts for Top Tips

What’s the best website platform for beauty and skincare brands?

Shopify is a popular choice for e-commerce brands because of its easy setup and product management tools. WordPress hosts almost half of all websites on the internet and, therefore, has the most customization options. Squarespace is popular because of its affordability, and Joomla offers some additional technical capabilities for more complicated sites that need to perform multiple functions.

How does professional website design help beauty salons and skincare clinics get more clients?

A professional website design improves the user experience of a website. This makes it more likely that the customer will spend more time on the website and ultimately book a service. A well-designed website will also include appealing visuals that make a customer want to visit the beauty salon or skincare clinic to get the particular results that are shown on the site. For example, photos of trendy hair dye options will appeal to customers searching for those services. An error-free and SEO optimized site will also appear higher in organic search results, which is a highly effective and low-cost way to get more leads to a salon or clinic. 

Do beauty brands need custom landing pages for local SEO and online campaigns?

Customized landing pages make your local SEO campaigns more effective by specifically targeting customers in a particular geographic area. This makes the most of your advertising budget by making sure you are marketing services to customers who are close enough to visit your physical location. 

What’s the difference between Shopify and WordPress for beauty e-commerce websites?

Shopify is an all-in-one solution that offers payment management, hosting, and design. WordPress is more customizable, but requires a bit more technical knowledge to design and optimize effectively. Both are good choices for a beauty e-commerce website. 

Can application development help my skincare clinic with online bookings?

Yes, application development is a great way to create a customized system that handles bookings automatically through your website. This frees up valuable employee time previously spent answering the phone and prevents accidental double-bookings.