What Is Social Media Management?
Social media plays a vital role in today’s business landscape. Almost everyone, from individuals to business owners, has a presence on social media. If you are looking for a way to reach massive audiences globally, social media is your best bet! However, managing several different social media platforms can be overwhelming and time-consuming.
That’s where social media management comes in. Our dedicated social media managers at SEO Design Chicago will strategically create content, publish it, and monitor your business’s presence across multiple social media platforms. By combining our social media marketing and management skills, we will create a social media strategy specifically tailored to your business to help you achieve your digital marketing goals at a cost within your budget.
Social media management involves creating, publishing, and analyzing content that you post on social media platforms. You can manage your social media accounts with free and paid tools. You can also enlist professional social media management services. Social media managers are skilled at social media marketing, advertising, and management.
You may think that managing your business’s social media accounts will be easy because you already have personal social media accounts. However, marketing your business online is more complicated than many people think. Using social media for business requires discipline, planning, and significant knowledge of the best practices and trends. That’s where social media managers come in!
What Do Social Media
Managers Do?
What exactly do social media managers do? Well, social media managers are experts in social media best practices and current trends. They use this knowledge to align their marketing efforts with your business plan to help you achieve your marketing and advertising goals.
Here are just a few of the tasks that social media managers perform regularly:
- Gather metrics on page performance, engagement, and followers
- Set goals for advertising and marketing
- Focus on branding and brand awareness
- Create posting schedules
- Curate content that perfectly aligns with your brand’s image and tone
- Optimize content for search engines
- Design advertising campaigns
- Choose posts to promote
- Run ads
- Engage with followers
- And more!
All those tasks take a lot of time and effort. In addition, they require specialized time management and focused approach. Bringing a social media manager on board can free up your time and improve your social media strategy.
How Do I Know if I Need a Social Media Manager?
At this point, you might be wondering, “How do I know if I need a social media manager? If you can answer “yes” to one or more of these questions, it may be time to outsource your social media marketing to the professionals.
- Is social media crucial to my business’s marketing strategy?
- Does social media confuse me, or am I not tech-savvy?
- Am I overwhelmed by all of the social media platforms available?
- Is writing my weakness?
- Do I feel like there is never enough time to get everything done?
- Do my social media pages have a low engagement rate?
Social media managers from SEO Design Chicago are ready to step in and take over your digital content tasks. We will create and implement a social media marketing plan that aligns with the values and image of your brand.
Benefits of Social Media Management
If you’re still on the fence about investing in social media management, we’ve compiled a list of benefits of hiring a social media manager from SEO Design Chicago for your business.
Improve Online Presence
Our professional social media managers will audit your social media accounts and determine the areas you can improve. We’ll evaluate your photos and images to make sure they fit your brand. We can also optimize your bios and “about” section to ensure they are engaging and accurate.
Create a Content Calendar
Our social content calendars ensure that your business’s online presence is consistent. Content calendars also improve brand awareness. When your business posts consistently, it shows your audience that you care about keeping them updated. When you stay active on social media, you remain at the forefront of your audience’s mind.
Create Unique Content for Any Platform
Social media managers from SEO Design Chicago create unique content for any social media platform. We research your industry, your competitors’ social platforms, and the types of content that perform well in your industry to determine the best kind of content that will be successful on various social media platforms. We can even create custom graphics, share existing content, and write personalized content for each of your social media profiles.
Analyze Social Media Performance
After creating unique content specifically for your business, our social media managers will analyze your social media performance on each platform. Analyzing metrics is key to determining whether the content is what users want to see. Once we analyze metrics like engagement rate, we can determine what works best for your business.
Engage With Followers Via Messages and Comments
If you want your followers to stay engaged with your business on social media, you’ve got to engage with them via messages and comments. Our social media managers will take care of all interactions that occur on your business profiles. We’ll make sure no comment or message goes unanswered!
Set Up and Successfully Run Social Media Ads
Our social media managers can set up and successfully run social media ads for your business. We take care of the various elements that go into a successful social media ad, including adding graphics and images, creating ad copy, writing a compelling call to action, researching keywords, bidding on keywords, A/B testing, designing and optimizing landing pages, and more!
Using Social Media to Grow and Engage Audiences
Social media is a cost-effective way to reach users around the world. Often, businesses have social media goals that center around growing their following, increasing engagement, and growing social media revenue. Social media management from SEO Design Chicago can help you grow and engage your social media audiences, no matter what platform you choose.
Using Facebook for Social Media Audience Growth and Engagement
Facebook engagement matters because it can help extend organic reach. Engagement helps boost your News Feed placement based on the Facebook algorithm. Also, likes and shares expose your posts to your audience’s extended network. When your audience is engaged, they’ll interact more with your brand. Here are a few tips to help you grow your Facebook audience and create engagement posts for Facebook:
- Share content that makes your audience smile, makes them think, or improves their lives somehow.
- Utilize the Meta Ads Library to identify what kinds of ads and budget competitors are using on Facebook
- Understand what your audience needs and wants and give it to them.
- Post high-quality content with catchy images, videos, and text.
- Be authentic, relatable, and human.
- Make a video or broadcast live.
- Advertise with Facebook.
Using Instagram for Social Media Audience Growth and Engagement
Instagram is a powerful tool for building your brand and cultivating an audience online. With one billion users monthly, it has a solid return on investment. It is more than just having an audience, however. You need engagement. You need comments, shares, and likes that prove your content resonates with viewers.
When it comes down to it, you’ll increase Instagram engagement when you take the time to craft great posts, encourage conversations, and connect genuinely with your followers.
Here’s how to get more engagement on Instagram:
- Understand the demographics of your audience to determine the best types of content and your brand voice.
- Use carousels to post eye-catching images.
- Write strong captions that add context and showcase your brand’s personality.
- Create reference material that your audience can save in their Collections.
- Use Instagram Live to stream live videos.
- Advertise with Instagram.
Using Pinterest for Social Media Audience Growth and Engagement
Using Pinterest for business can help your brand reach a lot of people. Pinterest is an excellent platform for reaching new audiences and growing your online presence. With Pinterest, you can drive more traffic to your business’s website or online store. You can also encourage conversions like newsletter sign-ups or purchases.
Here are a few tips on how you improve your Pinterest marketing strategy:
- Pin engaging, captivating content.
- Use different pin formats like video pins and carousels.
- Plan your Pinterest board ideas carefully.
- Optimize your pins for Pinterest search.
- Try other Pinterest ads.
Using TikTok for Social Media Audience Growth and Engagement
TikTok’s popularity continues to grow. Generally, TikTok users fall between 16 to 24 years of age. If your target customer is based on this age group, TikTok is the perfect social media platform to achieve your goals and succeed. TikTok helps content creators show their videos to a broader audience and gain organic traffic.
Here are some strategies to maximize your TikTok engagement rate:
- Share high-resolution videos.
- Post content frequently.
- Share behind-the-scenes content.
- Use the Q&A feature to interact with your audience.
- Connect directly with your followers with the live stream feature.
Using YouTube for Social Media Audience Growth and Engagement
Video marketing has risen over the past few years, and, as a result, YouTube is often called the world’s “second-largest search engine.” Here are some tips to help people find your content quickly and increase engagement on YouTube:
- Create videos around a single topic or keyword.
- Promote your YouTube videos on other social media channels.
- Post videos with catchy titles and appealing thumbnails.
- Ask viewers to subscribe to your channel in each video you upload and stay engaged with your current subscribers.
- Encourage comments and discussions on your videos.
- Advertise with YouTube.
Using LinkedIn for Social Media Audience Growth and Engagement
LinkedIn can help you raise brand awareness and boost traffic to your business. However, simply copying and pasting your latest blog posts for promotion isn’t the best way to generate engagement, leads, or sales. Here are some tips for how to increase your LinkedIn engagement rate:
- Update your LinkedIn profile when you’ve mastered a new skill or started a new position.
- Showcase a professional appearance by using a high-quality headshot.
- Craft compelling content on your profile that communicates your brand story, uses keywords to appear in search results, and provides value for people.
- Create a profile that establishes your credibility.
- Highlight your skills using the Skills and Endorsements section.
- Advertise with LinkedIn.
Using X for Social Media Audience Growth and Engagement
Twitter has a massive audience base and can contribute significantly to your brand’s visibility and growth if you engage your audience. Twitter also allows brands to find and respond to Tweets about them. Therefore, you can directly engage with your customers and resolve any complaints at the easiest possible time. Check out these tips for how to increase Twitter engagement:
- Get your Tweets out at a time when users are highly active to increase visibility.
- Include visual elements such as original graphics, photos, or video product demonstrations.
- Engage with customers’ Tweets to make them more likely to engage with your business in return.
- Participate in trending conversations and topics relevant to your industry or your company.
- Create interactive content like Twitter polls to increase engagement and develop your social content strategy.
- Advertise with X.
Using Snapchat for Social Media Audience Growth and Engagement
If your brand caters to Gen Z or younger millennials, then check out Snapchat for your business. Snapchat works well with direct-to-consumer brands who can use the app to drive traffic to an e-commerce site. Snapchat lets companies create short, highly engaging content, which gets users highly invested in those stories. Snapchat users are likely to make impulse purchases based on products they see on the app.
Improve your Snapchat marketing strategy with these tips:
- If you have a large following on another platform, tell those followers about your Snapchat to encourage them to check out your content there.
- Get your message in front of Snapchat users by creating interactive filters for your brand.
- Let influencers take over your Snapchat account for a day to encourage their audience to follow along on your account.
- Set specific goals for the platform that contribute to your overall marketing goals.
- Snapchat ads can be a profitable part of your social media marketing strategy.
Using Threads for Social Media Audience Growth and Engagement
Threads by Meta has quickly become a popular space for real-time conversations and community building. As a text-first platform integrated with Instagram, Threads offers businesses a unique opportunity to connect with audiences in a casual yet impactful way. Whether you’re looking to engage in trending discussions, share quick updates, or build thought leadership, our social media team helps you craft compelling Threads content that aligns with your brand voice and goals.
Our Threads management services include:
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Strategic content planning and post scheduling
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Community engagement and reply moderation
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Trend monitoring and hashtag research
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Cross-platform integration with Instagram and Facebook
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Performance tracking and monthly reporting
Whether you’re just getting started on Threads or looking to scale your presence, SEO Design Chicago will help you grow an authentic and active audience.
Schedule a preliminary call to talk about a plan for your social media presence, or to learn about other Digital Marketing Services that we provide!
Social Media Reporting and Integrations
When you invest in social media management with SEO Design Chicago, you will receive reports and analyses of all of your social media accounts. Our social media analytics tools allow our social media managers to determine which social media tactics are most effective. Analytics tools also allow our social media managers to focus their time and effort better and stretch the social media budget.
With our social media reporting and analytics tools, our social media managers will create performance reports that can help us figure out what’s working and what’s not. These reports also provide the data we need to assess your company’s social media marketing strategy.
Our social media reports and analyses can help your business answer questions like:
- Is it worth it for my business to keep posting on Pinterest?
- What were our top posts on LinkedIn this year?
- Should we post more on Instagram next month?
- Which network drove the most brand awareness for our product launch?
- On what kind of posts do my followers like to comment?
- And many more!
With our reports and analytics tools, you’ll be able to view social post metrics such as:
- Clicks
- Comments
- Reach
- Engagement rate
- Impressions
- Shares
- Saves
- Video views
- Video reach
Additionally, you’ll be able to see profile metrics like:
- Follower growth over time
- Negative feedback rate
- Profile visits
- Reactions
- Overall engagement rate
Social Media Management Packages Cost
Our social media management packages start with a complete needs assessment of goals from the campaign and a strategy to set up the campaign for success. We offer social ads management for FB, Twitter, LinkedIn, and Pinterest.
Our social media management team will work with you to determine what types of campaigns we can run to meet your goals.
The starter social media management package includes one social network with an ad spend range of $1k-$10k per month.
The beginner social media management package includes two social networks with an ad spend range of $1k-$10k per month.
The advanced social media management package includes three social networks with an ad spend range of $1k-$10k per month.
Benchmarking for Social Media Channels and Audiences
Social media benchmarking is the key to proving that you are outperforming the competition.
Social media benchmarking involves looking at the metrics from your social media performance, such as audience growth, the number of posts published, the number of interactions on your content, or the speed of your replies, and comparing that to your competitors.
Key metrics to consider for benchmarking include share of voice, mentions, sentiment, campaign performance, and factors such as demographics and influencers to personalize content and get a pulse of your market.
By incorporating benchmarking for social media channels and audiences, SEO Design Chicago can help you gauge your company’s performance within your industry.
Components of Social Media Management Packages
Social media campaign strategy and campaign management add tremendous value to your business. Social media customization is unique to your company and engages your audience to sell products or services and learn about your customers. Content calendar creation will help you quickly manage your social posting and distribute your content across all social media channels.
Using a social media ad agency will allow you to focus more on your business and let the experts create content for you. Our social media starter kit is a great way to kick off your social media management program and social ads management. We will identify the best platforms for your business to engage the right audience and add the best-styled photography and graphics.
Our social media monthly content packages include:
- Content posting specific to your industry.
- Relevant, consistent posting with varied scheduling options.
- Social media posting to FB, LinkedIn, Twitter, or Instagram.
Our social media starter package includes one of the following with a minimum 3-month contract:
- Facebook (1x Daily M-F)
- LinkedIn (1x Daily M-F)
- Twitter (1x Daily M-F)
- Instagram (10 per month)
Our social media advanced package includes one of the following with a minimum 3-month contract:
- Instagram (1x Daily M-F)
- Facebook (2x Daily M-F)
- LinkedIn (2x Daily M-F)
- Twitter (2x Daily M-F)
- Facebook (1x Daily M-F) + Twitter (1x Daily M-F)
- LinkedIn (1x Daily M-F) + Facebook (1x Daily M-F)
Ongoing Content Creation for Social Media Marketing
SEO Design Chicago offers professional social media page creation. Our team sets up or optimizes your social media accounts from scratch. We can use existing assets you have or stock content. The cost does not include logo design.
We can create social media accounts for the following platforms:
- TikTok
- YouTube
In addition to creating your social media accounts, SEO Design Chicago provides ongoing content creation for social media marketing. Our social media content creation services help businesses stay relevant with regular posting options on any platform. It’s one thing just to have a company Facebook page or Twitter account. However, the real value is in developing a long-term plan of maintaining and growing those pages to attract the attention of social media users.
A social media content strategy lays out what you will post and how often you will post. The two most significant elements of a content strategy are relevant and consistent content. You cannot have a successful social media presence without either of these, and neglecting one of these elements won’t work either.
Relevant Content
Relevant content ensures that what you post provides your followers with a better idea of who you are as a company. Examples of pertinent content include upcoming events, product releases, or insights into how you source your products. Such posts allow for customers to stay informed and up to date on your business.
Consistent Content
Consistent content allows for your business to stay in the minds of your followers. Finding the right balance between too much and too little content can be difficult. Posting too often can drive followers away because people view it as spam. Posting too little can get your message lost in the sea of other voices. Posting multiple times a week should be a minimal initial goal for your social media marketing strategy.
It has been proven time and again that a company that provides consistent and relevant content on their social media platforms will see a growth in audience, an improvement in brand awareness, and a stronger connection with their followers. SEO Design Chicago can be that agency that provides you with the assistance and guidance needed to create a solid and well-crafted social media content strategy.
Social Media Management Packages from SEO Design Chicago
Our social media marketing strategy revolves around your needs. We begin by asking questions to uncover the identity of your company. We use these answers to execute your social media strategy or social media marketing. We utilize the best social media analytics on the most popular social media sites to get your message out and provide the most significant value.
Our social media management team and specialists will create content and post it on social media platforms like Facebook, Pinterest, LinkedIn, and Instagram. By learning about your brand, services, and goals, we can create a social media strategy that will help you become more visible on the top social media sites. By working with the best social media platforms, we can create the best final product.
You will be assigned a social media management specialist who will help guide you through the most popular social media sites and work with the social media analytics team to develop the best campaigns.
Schedule a preliminary call to talk about a plan for your social media presence, or to learn about other Digital Marketing Services that we provide!
Get a Free Consultation and see how SEO Design Chicago can assist with Your Marketing Services!
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