Your website is the home address for your business. Customers find vital information about your brand, make purchases, schedule services, and leave reviews. If your website is running slowly, includes outdated content, has security problems, or experiences frequent downtime, you will lose business.
Website maintenance involves frequently checking for issues with various components of your site and making necessary updates to ensure smooth operation.Â
SEO Design Chicago offers custom-quoted website maintenance services to ensure that your site runs smoothly and provides a pleasant customer experience for visitors. Frequent maintenance is essential for your website to run smoothly, and our web experts can make the most of your budget by designing a maintenance plan tailored to your particular needs.
Schedule a free consultation today to learn how we can boost your web performance.Â
Web Support Services with SEO Design Chicago
You’ve worked hard to build your business. Designing and launching a professional website is a big accomplishment, but it’s not a one-and-done project. Just like a physical storefront, websites need maintenance to function at their best.Â
When you partner with SEO Design Chicago for your maintenance needs, you gain access to a team of professionals offering comprehensive website maintenance services.Â
Depending on the type and size of your site, you may need different maintenance tasks. Regardless of the kind of website you have, however, regular website maintenance is absolutely essential to keep your website running safely and securely.Â
Performance Monitoring and Optimization
A well-maintained website provides a seamless user experience for your customers. Our maintenance team uses industry-standard monitoring tools and best practices to track indicators like the length of time a visitor spends viewing a page, the most-clicked spots on your pages, and errors in response times.Â
This ensures that each portion of your site leads exactly where the customer expects it to and gives them the information they are searching for.Â
Website Responsiveness Testing
Ninety-three percent of internet users in the United States go online using a smartphone, compared to 72.7% who use a laptop or desktop. This means that your website needs to be optimized for display on both mobile and desktop browsers.Â
Our maintenance solutions include website responsiveness testing, which monitors how well your site loads and displays across devices and browsers.Â
Security Testing & Updates
Routine security scanning identifies any vulnerabilities in your website. This is crucial for protecting your web data — and your customers’ personal information — from cyberattacks.
We can conduct daily security scans, fix bugs, and perform updates and security patches to keep your website secure. Â
Plugin and Theme Updates & WordPress Support
Our team of WordPress website experts knows exactly how to navigate the frequent plugin and theme updates that can affect your website’s appearance and performance. Simply choosing a set of plugins when you launch your site isn’t enough — website maintenance is essential to making sure that old plugins are deleted and new features are added.Â
If you don’t use WordPress to run your site, don’t worry. SEO Design Chicago can handle your website’s maintenance on a wide variety of platforms, including:
- Joomla
- Squarespace
- Shopify
Content Strategy, Creation, and Updates
Outdated content hurts your search engine rankings and sends the wrong message to customers visiting your site. If your key web pages haven’t been updated in years and your blog information is no longer relevant, customers will likely visit your competitors instead.Â
Our maintenance team can handle routine updates, like tag refreshes and updating your website’s main pages. These all help your content rank in search engines and match the topics your site covers with your target audience’s interests.Â
If you need a comprehensive content refresh, you’re in luck! That’s one of our core marketing services. Our experienced team can help you create a comprehensive content strategy designed to boost your rankings in top search engines and build a relationship between you and your customers.Â
Call today for a free consultation on your content strategy.Â
Backup Recovery and Disaster Recovery Services
Your website contains a lot of data. Everything from the basic layout of your pages to customer credit card information is stored on servers. Power surges, user error, and malicious attacks can all lead to lost data.
SEO Design Chicago can set up routine and secure backups as part of your ongoing website maintenance. This keeps your data safe in the event of a disaster. We can help you restore your important information and ensure that your website is back up and running as quickly as possible.Â
User Management
If your website allows customers to interact with your business through user accounts, then these accounts also need regular maintenance. We will check for and remove spam, inactive, duplicate, and bot accounts to keep your user community updated and authentic.Â
We can also manage permissions and handle routine tasks like password management and user creation and updates. This frees up space in your database and ensures that customers can easily access their accounts with your business.Â
Uptime Monitoring
Every minute that your website is down costs you revenue. Uptime monitoring is one of the services included in the website maintenance package we quote for you. This kind of monitoring is automated to send you updates as soon as part of your website goes down so the issue can be identified and fixed as quickly as possible. This reduces the hours of website downtime you experience.Â
While you are unlikely to miss a complete website outage, sometimes individual pages or features can go down without you noticing. This can damage the customer experience with your site and lead to poor functionality. For example, a crucial landing page linked to many of your social media pages could go down, leading to lost leads.Â
SEO Monitoring and Optimization
Your custom website maintenance plan can also be designed to grow your business through effective SEO optimization and monitoring.Â
Our team excels at SEO strategies. We will check your site for common mistakes that damage your rankings and provide experienced support to optimize your tags, titles, keywords, and local SEO. This prevents your website from getting lost in the noise of a crowded digital landscape.Â
Schedule a free SEO audit of your website to see how your site is showing up in search results and where you can improve!Â
Accessibility Testing and ADA Compliance
This kind of web maintenance ensures that people with disabilities, especially those using screen readers, can access your website.
If your website isn’t viewable by everyone, then you risk losing potential customers and not being in compliance with the Americans with Disabilities Act (ADA).Â
The best website maintenance companies will ensure that your website performance will consider all web users. We check things like tags, meta descriptions, and adaptive design to ensure that your site is readable and navigable.Â
Website Maintenance Frequency
Regular updates are needed to keep your site functional. Just like you need to change lightbulbs and add the occasional coat of fresh paint to a physical storefront, websites work best when they are well-maintained.
For most clients, we recommend monthly tech support to go through your web code and check for problems. If you have a particularly large website with lots of pages, you might need to check frequently changed components more often.
E-commerce sites that store a lot of customer data may need more frequent website updates to ensure website security. Since there are numerous communications containing sensitive data, identifying issues quickly is critical to preventing data loss or losing customers during the checkout process because of preventable — but annoying — bugs in your plugins.Â
Combining Professional Website Maintenance Services with Digital Marketing Services
Our digital marketing strategies are all designed to yield cumulative benefits. While regular security and functionality tests keep your site running smoothly and securely, website maintenance also improves UX and boosts your ranking in search engines.Â
Routine website maintenance will ensure your site remains up, active, and secure.Â
If you need a completely new website, our team can help you identify hosting services and CMS platforms that are the best fit to create a secure website. Ongoing services offer hands-off management of crucial business functions like SEO, analytics and reporting, backups and security checks, and even ad management.
Whether you prefer to manage elements of your website yourself or hand off the whole process to a skilled account manager, SEO Design Chicago will quote you a customized digital marketing plan developed especially for your preferences and budget.
Schedule a free consultation today to learn how we can keep your website up and running!Â
Want to dominate your competitors?
SEO Design Chicago delivers data-driven strategies that increase visibility and grow your business — reach out today!