Create Content that Attracts Customers
The content on your website is one of your best marketing tools for attracting new customers. If your blogs, service pages, and core website content aren’t ranking in the top few spots in search engine rankings, then the visibility of your website will be low.
An SEO content optimization analysis is the best way to assess how your content strategy is performing and what can be improved.
What Is a Content Optimization Analysis?
Everything on your website should provide useful, actionable information for potential customers. It should also be easy for search engines to find and understand. A content analysis examines your current content and determines if your website is meeting these two goals.
“Optimizing” your content simply means making sure that each page on your site is performing its role. A content optimization analysis helps you understand your content, determine where you need new content, and develop strategies for technical updates to your existing content.
Signs You Need an SEO Content Analysis
A content optimization analysis can dramatically increase your chances of ranking high in search engine results.
You might be seeing a noticeable drop in organic search traffic to your website, or you may simply suspect that your website could be doing a better job of bringing in new customers. A content analysis can pinpoint exactly what’s happening and how to improve.
Algorithm and Search Changes
Optimizing content for SEO is an ongoing process. Search engines like Google update their algorithms frequently, which can affect your website’s position in search results. Internet search queries evolve, and trends change. These changes can all result in content that’s suddenly not bringing visitors to your website any longer.
Drop in Traffic
If you are tracking the visitors to your website and suddenly notice that there is a dramatic drop, then your visibility on search engines could be the reason.
Traffic simply refers to the number of visitors coming to your website. Traffic can come from paid or unpaid (organic) sources. Organic traffic is generally considered more valuable by both people and search engines. In fact, organic search drives the most traffic to all websites, compared to other sources.
An SEO content audit can help you ensure that the technical elements on your website and the content quality are both driving organic traffic to your site. Sometimes, only a few minor updates are needed to get your website ranking again.
Reduced Conversions
A reduction in customer conversions can be another telltale sign that your content management strategy isn’t doing all you would like.
A conversion is the action you want a visitor to take when they visit your site. For an e-commerce page, this is probably making a purchase or signing up for email sale alerts. For a service-based business, it might be placing a call or filling out an email form.
Your website is doing its job when visitors convert into customers by taking your desired action. A solid SEO strategy helps interested searchers find your website quickly and find clear prompts to take action.
High Bounce Rates
A higher bounce rate can indicate that the technical aspects of your website are not performing correctly. It can also reveal that your pages are not providing valuable content that answers searchers’ queries.
The bounce rate refers to the number of visitors who navigate away from your website after only a few seconds. A high bounce rate is usually attributable to slow load times, a design that isn’t optimized for mobile devices, or confusing, uninteresting content.
By focusing on content that loads quickly and solves searchers’ problems, along with technical SEO edits, we can help reduce your website’s bounce rate significantly.
What is Included with an SEO Content Analysis
A comprehensive audit can help your website rank higher in search results, which drives more traffic to your site, leading to visitors converting to customers.
When we provide an SEO content analysis for your business, we focus on making your content serve the goals of your business. Our comprehensive SEO content analysis follows several steps that systematically map out your website’s current performance, vulnerabilities in your SEO traffic, and opportunities to improve.
Content Inventory
The first step in our SEO audit is performing a content inventory. This serves as a map of the unique content already on your site. We will list all the content you currently have, along with any keywords you currently rank for.
This serves as a starting point for updating the content on your site. It also identifies content that ranks already, so that it can be left alone during any future updates. If your existing content gets organic traffic via search, we’ll focus on areas to update and add, rather than change what’s working.
Keyword Strategies
Next, our SEO team will check for keyword strategies that could be unintentionally hurting your search engine rankings. Using the same keywords for multiple pages can happen naturally, especially for a business that focuses on one kind of product or service.
However, best practices for Google Search Console currently favor websites that rank for lots of different keywords. Our experienced team can quickly identify these kinds of issues and propose solutions.
Technical SEO
Are your titles, headings, and meta descriptions optimized? You may have a great piece of content on your website or blog that interests customers, but you also need to ensure search engines understand what is on your website so they can categorize it properly.
Technical SEO errors can wreak havoc on your search engine rankings. Our team will check for optimized tags, descriptions, titles, headings, schema markup, and other technical elements that can dramatically boost your traffic.
Content Gap Analysis
Our marketing team uses professional analytic tools to identify opportunities to answer your customers’ main questions. This helps the content you create to more closely match the keywords that potential customers are searching for.
For example, a garden center might be ranking well for its website content that explains how to plant popular varieties of flowers and shrubs. Local customers, however, might be actively searching for information about the best time to plant in their region. This is a content gap that can be easily filled, boosting your search marketing success.
Content like blog posts and service pages is a great way to remedy content gaps.
Decaying Content
Old content doesn’t rank as highly in search results pages. Users and search engines aren’t as interested in content that was published several years ago, assuming it to be out of date.
Good SEO strategies include up-to-date content. Search intent often includes time-sensitive tags, like “best checking account in 2025” or “ice cream shops open in summer.”
Our comprehensive content audit will identify old content that needs to be updated and provide you with tips for writing new content that ranks.
Custom Reports
Once we have completed your SEO content analysis, we’ll provide you with a full report along with a consultation with our marketing team to walk you through it.
From there, you can decide to handle your content needs internally. If you want our expert SEO web content team to make updates, we provide customized quotes for quality content creation and updates.
Why Choose SEO Design Chicago for Your Content Analysis?
Our specialized digital marketing team has extensive experience helping websites rank in search results and creating content that audiences find informative and engaging.
A customized SEO content analysis will quickly identify exactly what you need to do to take your website from good to great.
Full Service Marketing Firm
Our team at SEO Design Chicago provides digital marketing services for every step of website creation, maintenance, and optimization. Whether you want our qualified team to write content for a new website or simply need a few technical SEO updates, we can quote a customized package of digital marketing services tailored to your business needs.
SEO Experts
Our marketing team is well-versed in creating SEO content that ranks and drives traffic and conversions. We stay up-to-date with the latest algorithm updates and search engine changes to ensure that Google can find your content and prioritize it over your competition.
SEO best practices are constantly evolving. A large website can take a long time to analyze and fully optimize. By outsourcing your SEO content services to SEO Design Chicago, you can trust that our experienced professionals will maximize your website’s impact as a powerful marketing and sales tool.
Contact SEO Design Chicago for a Content Optimization Analysis Today
Your content is never complete, but you don’t have to do it all on your own. SEO Design Chicago specializes in content optimization services. If you want your website’s content to succeed, you need it to be optimized. The right optimization analysis can get you on the right track to improve your existing content, which will help you generate more organic and social media traffic. Our team will compile a content optimization analysis for your website. The next step is to optimize your content. Our full-service digital marketing agency can do both. Contact us today to get started!
Request Your SEO Content Optimization Analysis Now to Strengthen Your Website!
**Our optimization team may contact you before we run your report to gain additional information
