Marketing Automation Services 

Increase in ROI

On average, companies make $5.44 for every $1 they spend on marketing automation. Automation tools can automate upsells, cross-sells, and follow-ups more specific to the customer funnel and resultant revenue. They also cut down on time spent on these important tasks, helping a business more quickly increase its ROI by decreasing average spending.

Staffing Cost Reduction

When you automate aspects of your day-to-day business processes, there is less need for associates to take on these duties themselves. Various aspects can combine into a single automated task that otherwise would require more staff to accomplish.

Business Effectiveness Boost

Automation allows a business to run more effectively day-to-day, grouping and caring for various determined marketing tasks that otherwise drain resources, time, and energy. It allows a business to more effectively market goods and services.

Clearer Defined Processes

Omni-channel, complex marketing strategies are more possible when managed by a digital marketing automation tool. Processes are better laid out and organized, which assists marketing and sales teams to maintain clearer direction and increased accountability.

More Room for Creativity 

When monotonous tasks that don’t inherently require a personal touch to run effectively and efficiently aren’t draining a business, associates can refocus on other aspects that could benefit more from personal touches. Your business can be more unique and creative.

Time-Saving

Automating the things you most desire to run faster, or your business’s most regular actions, saves valuable time. One-click processes take worry and time away from regular actions. For example, you could exchange contrasting databases for an auto-updating reporting system or automated timesheet.

Enhanced Productivity

Automating low-value tasks allows more focus toward higher-value tasks. Focus more deeply on more difficult tasks and leave others to automation. By also helping to track your workflow, automation can reveal your productivity patterns and unproductive behaviors.

Increased Accuracy

Human errors occur less with automation, providing increased accuracy and precision. Collect information without as frequent overlooks or misreads. Documentation is also more accurate, with automation decreasing file loss or missteps through the various business processes.

Quicker Responses

Automation makes pulling reports and audits across the various processes quicker, equating to your business being better able to quickly and perceptively respond to questions, concerns, and requests of shareholders, customers, and associates. This leads to better branding, quality, and reputation by making your business look more capable.

Lower Costs

For all of the aforementioned reasons, automation serves to pay for itself by providing an increase in clarity, creativity, time, productivity, accuracy, and quality. By providing for these increases and freeing up personal company time toward the nuanced service aspects of the business, your business costs less to run, is more customizable, focused, and competitive.

Save Time

Marketing tasks are labor-intensive. Most successful social media campaigns, for example, require daily posting to maintain engagement. Automation can drastically reduce the time you spend on these kinds of tasks by letting you batch-schedule content. Some platforms can even auto-generate content for you and suggest the best times to send emails or post to social media to align with best practices and increase viewership. 

This frees up time for higher-level tasks, like strategy, content creation, and client calls. It also lets you plan out longer sales and marketing campaigns and measure the efficiency of each stage of a project. If you have a new product launch coming in September, you can design and schedule content to reach customers all summer. Then, you can use integrated reporting tools to see which stage of your marketing campaign generated the most interest and produced the most sales, allowing you to create even more effective campaigns next time. 

Improve Data Gathering and Reporting

Manually gathering and organizing the data you collect from leads and customers is far too time-consuming. Most businesses use automation programs to use the information from different stages of the customer journey to improve audience segmentation.

This allows you to create far more effective advertising campaigns that deploy along predetermined criteria. Each customer receives the communication most relevant to them based on their expressed preferences and their past interactions with your brand, making them more likely to see your business as a fit for their needs. 

When properly set up, automation platforms can also help you generate clear, actionable reports from large amounts of data. Perhaps you have thousands of visitors clicking on your e-commerce site every month, but you need to know how many are purchasing, how many are repeat customers, and how many are leaving reviews. Marketing tools like automation software let you easily sort information by your chosen criteria.

Our experienced digital marketing agency can help you select and set up a software program that produces the kinds of reports you’re most interested in. 

Nurture Leads

Customer relationship management (CRM) is the process of managing customer interactions throughout their journey with your business to improve their opinion of your business and encourage them to make a purchase. 

CRM software can help you segment the different steps along the buyer’s journey and trigger automatic actions. First-time visitors to your website need different support options than repeat customers, and automation can allow you to release highly targeted communication with your audience. 

Data and Analytics

How do you know if your marketing efforts are working? You could look at the overall revenue of your business, but that won’t tell you specifically if it’s your social media campaigns, your content strategy, or your email marketing that is bringing new customers into your business. The reporting tools built into automation platforms help you understand your business results and make more informed decisions.