Marketing Automation Services 

Automation solutions save time and increase ROI by handling basic marketing tasks. Automation also saves your efforts from being wasted by ensuring that messages are specifically targeted to certain segments of your group of leads. It can also dramatically increase the responsiveness of your brand to customers’ questions and inquiries. Gone are the days when customers had to pick up the phone to schedule an appointment — today, “book now” buttons and chatbots handle frequently asked questions for you. 

Automation can handle a number of marketing tasks. Once you have templates designed for each item and segment of your audience, it can:

• Automatically message new leads
• Run email campaigns
• Send reminders
• Run SMS marketing campaigns
• Run behavioral retargeting  
• Handle lead scoring 
• Post to social media 

This ensures that the information you are providing to leads and customers is customized and relevant to them. An automatic cart abandonment email, for example, is only effective for leads who have added products to their online shopping cart and then navigated away from your page. An automated email can be a great way to help these customers take the final step of completing the purchase, but it will be completely irrelevant and possibly annoying for customers who are just hearing about your brand for the first time. This can damage the user experience of your brand, making it less likely that this lead will want to buy from you in the future. 

That’s where automation is so helpful — it increases both the quality of the marketing messages and the ease of posting them. 

SEO Design Chicago can help your SMB choose the automation platform that best meets your needs, allowing you to optimize workflow and save time for higher-level marketing tasks, like strategy and product development. 

Save Time

Marketing tasks are labor-intensive. Most successful social media campaigns, for example, require daily posting to maintain engagement. Automation can drastically reduce the time you spend on these kinds of tasks by letting you batch-schedule content. Some platforms can even auto-generate content for you and suggest the best times to send emails or post to social media to align with best practices and increase viewership. 

This frees up time for higher-level tasks, like strategy, content creation, and client calls. It also lets you plan out longer sales and marketing campaigns and measure the efficiency of each stage of a project. If you have a new product launch coming in September, you can design and schedule content to reach customers all summer. Then, you can use integrated reporting tools to see which stage of your marketing campaign generated the most interest and produced the most sales, allowing you to create even more effective campaigns next time. 

Improve Data Gathering and Reporting

Manually gathering and organizing the data you collect from leads and customers is far too time-consuming. Most businesses use automation programs to use the information from different stages of the customer journey to improve audience segmentation. This allows you to create far more effective advertising campaigns that deploy along predetermined criteria. Each customer receives the communication most relevant to them based on their expressed preferences and their past interactions with your brand, making them more likely to see your business as a fit for their needs. 

When properly set up, automation platforms can also help you generate clear, actionable reports from large amounts of data. Perhaps you have thousands of visitors clicking on your e-commerce site every month, but you need to know how many are purchasing, how many are repeat customers, and how many are leaving reviews. Marketing tools like automation software let you easily sort information by your chosen criteria.

Our experienced digital marketing agency can help you select and set up a software program that produces the kinds of reports you’re most interested in. 

Nurture Leads

Customer relationship management (CRM) is the process of managing customer interactions throughout their journey with your business to improve their opinion of your business and encourage them to make a purchase. 

CRM software can help you segment the different steps along the buyer’s journey and trigger automatic actions. First-time visitors to your website need different support options than repeat customers, and automation can allow you to release highly targeted communication with your audience. 

Data and Analytics

How do you know if your marketing efforts are working? You could look at the overall revenue of your business, but that won’t tell you specifically if it’s your social media campaigns, your content strategy, or your email marketing that is bringing new customers into your business. The reporting tools built into automation platforms help you understand your business results and make more informed decisions. 

Marketing Automation Platforms

Businesses can use marketing automation software to manage multiple campaigns from one dashboard. This reduces the amount of time spent checking multiple accounts or manually setting up marketing and sales campaigns. 

The number of software options can be mind-boggling. You want to choose a platform that allows you to manage all your campaigns and reporting from one system, but you don’t want to purchase more services than you will actually use. SEO Design Chicago has over ten years of experience helping small and medium businesses (SMB) grow their revenue through effective digital marketing strategies. We can help you identify which automation program will fit your business and provide the best return on investment.

Schedule a free call with SEO Design Chicago today to learn how we can boost your marketing strategy with automation services!