SEO: Essential for E-commerce Growth
The number of users worldwide in the e-commerce market is expected to reach 3.6 billion by 2029. Your business needs to stand out in this crowded online marketplace.
If you know that your website could be doing better but aren’t sure how to make improvements, then a customized SEO content audit is the best place to start. Our SEO experts will determine exactly how your website is performing and give you actionable steps to improve traffic and conversions.
Our E-commerce SEO Audit Checklist
When you request a customized technical SEO audit, you can expect us to go over your site with a fine tooth comb. Our extensive knowledge of search engine optimization strategies ensures that we will inspect each and every element that could be affecting your site’s ranking on Google.
Online Visibility Score
Ranking in the top 1-3 results on major search engines for your business’s key products and services is the best way to drive traffic to your website. A number of factors influence how high your e-commerce site appears on the search engine results page (SERP).
We check for some of the following opportunities that can increase traffic and revenue:
- First-page ranking for your business name and keywords
- Search engines crawling and indexing your site
- Incorporating specific, topical focus keywords into each page title
- Including keywords in your page headings to clearly explain what you offer
- Professionally optimizing your Google Business Profile and Bing Places accounts
- Tracking traffic and conversions through Google Analytics setup and automation
- Resolving www errors by combining duplicate addresses
- Incorporating your brand identity throughout your keyword-enhanced content
- Updating meta titles and descriptions for length, keywords, and clarity
- Editing page titles for optimal length
- Updating and optimizing your sitemap, explaining how all your subpages fit together
- Integrating Schema markup code to show search engines what your business does
- Adding Open Graph data to customize the images that customers can share on social media from your site
- Adding additional content to boost your site’s reputation
- Implementing FB Pixel so visitors to your site can see ads for your products on Facebook
- Checking speed and security to ensure customers have a seamless, safe experience
These are common SEO issues that arise with many e-commerce sites.
Your custom e-commerce SEO audit will check for these problems and more. We will provide you with a tailored strategy to maximize the traffic, conversions, and revenue to your e-commerce store based on which SEO updates will provide the greatest impact on your website.
Accessibility Score
Website accessibility is a key part of any technical SEO audit. Our experts can run an automated accessibility assessment, which pinpoints elements on your website that may make it harder for people with disabilities to use.
Alternative (ALT) text for images: Updating the text descriptions associated with your site’s images will make it easier for screen readers to describe the screen. It is also used to help search engines describe and index your site.
Screen adjustments: People use a variety of screen adjustments to make it easier for them to view the information on your website. Just like optimizing your site for mobile viewers, coding it for accessibility makes customer interactions with your website seamless.
Optimizing for Mobile Search
Phones and tablets have much smaller screens than laptops or desktops. This means that your website may look great on a full-sized screen but be difficult to navigate on a small screen.
Most searchers will be shopping your website from mobile devices. In fact, almost 80% of all retail website visits worldwide come from smartphones. Your website needs a mobile version to make the shopping experience seamless for customers.
Local E-commerce SEO Audit Opportunities
Along with the SEO opportunities listed above, there are opportunities to increase your traffic from searchers in your geographic area.
Optimizing for Maps and “Near Me” Searches
Your potential customers are searching for you. We make sure they can find you.
According to recent research, 80% of U.S. customers search for a local business on a weekly basis. That means that if you offer products and services in a specific geographic region, your e-commerce site needs to incorporate a local SEO audit to ensure that you’re visible to searchers.
Why Choose SEO Design Chicago for your Technical SEO Audit?
Our customized solutions identify the SEO opportunities that will give you the greatest ROI for your marketing budget. We have over 15 years of experience across 500+ industries.
We Work on all Major E-commerce Platforms
Our SEO experts will work with your existing e-commerce website. We can edit and optimize all major platforms, including:
- Shopify
- WordPress
- Squarespace
- Wix
- Drupal
- Joomla
- Big Commerce
Our audit will also include which analytics tools, automations, and benchmarking plugins will set you up for long-term success and minimize future issues.
Personalized Report
Your e-commerce website is unique. We conduct a thorough e-commerce SEO audit to identify your business’s existing strengths and weaknesses. This report will show you several suggested options for increasing your traffic and revenue through SEO updates.
Custom Quote
Once you have your personalized report, we will meet with your team to explain it in detail. No mysterious, generic recommendations here! You can then decide to implement the report’s recommendations on your own. If you decide to hire our team of seasoned SEO professionals, we will prepare a custom quote for you.
Schedule your free consultation and see how SEO Design Chicago can help your business optimize its SEO!
Want to dominate your competitors?
SEO Design Chicago delivers data-driven strategies that increase visibility and grow your business — reach out today!
