Conversion tracking is very important for any type of marketing your business engages in. When you run ads with Google Ads, you may want to see whether clicks on your ad led a customer to take a certain action, such as a purchase on your website, calling your business, or downloading an app. Conversions help top assess the cost of Google Ads conversions.
Different Ways to Track Google Ads Conversions for Advertising Optimization
The first step in tracking conversions is choosing what you want to track.
Note: If you’re new to conversion tracking and want to learn how it works, read About conversion tracking.
Choose the Types of Conversion Tracking You Would Like
Find the type of conversion you want to track on the left, then follow the link to the instructions on the right:
Advanced Tip: Identify Multiple Kinds of Conversions
Do you want to track multiple kinds of conversions from the list above? Just set up a different conversion action for each type of conversion you want to track. For example, you can set up one conversion action to track purchases on your website, and another to track calls from your ads.
You can also set up multiple conversion actions for each conversion source. For example, say you want to track two different actions on your website: purchases and newsletter sign-ups. You’d set up two conversion actions: one for the purchases and one for sign-ups.
You may want to use the “Include in ‘Conversions’” setting to track multiple conversions.