E-commerce Product Page Optimization Services 

Optimize the Product Name in the Title

This is the most relevant product information that you create for your page. Product page SEO depends on search engines being able to accurately describe exactly what it is you are selling. The title appears at the top of the page, making it the first thing shoppers see. 

You can have creative title names, or you can keep it simple. Perhaps your product names showcase certain product attributes. For example, certain clothing styles are often given names, like “The Miranda” or “The Beach Bum,” to communicate a certain aesthetic. Just be sure the creativity doesn’t obscure the key details. If you’re selling a spray-on SPF 50 mineral sunscreen for kids, your page title should say that. 

On the other hand, avoid keyword stuffing your product titles. This is off-putting for customers, who associate this with poor quality and might have a hard time interpreting a clunky title. It’s also frowned upon by Google, as it’s considered a black-hat SEO practice. 

For example, “unisex toddler beach hat” is a better title than “beach hat girls boys unisex baby toddler kid 3T 2T infant,” even though the latter title includes more keywords. 

Add Keywords to the Product Descriptions

After your title, the product description is your most valuable written page content on a Shopify product page (or any other e-commerce site, for that matter). 

Your description should provide important information about the product. The best product pages naturally weave in high-search value, long-tail keywords into the information on your product. This helps search engines match shoppers looking for something specific to the keywords in your product descriptions. A customer searching for a certain type of reclining folding lawn chair will be matched to a product page that lists those aspects of your product. 

Shoppers usually appreciate important product data being listed on an easy-to-view chart on the product listing. This will vary depending on the category of products you sell. For example, sporting equipment might contain dimensions, recommended sport, and color, while cosmetics will include shade, added benefits like skincare ingredients, and best uses. 

You can have fun with these product descriptions, or keep them simple. Just make sure they match the overall tone of your brand identity. A supplement company should sound professional, scientific, and trustworthy. A band merch site can sound as offbeat and quirky as it wants — in fact, it will probably attract more customers that way. 

Include High-Quality Product Images and Videos

High-quality product images are one of the most effective marketing tools at your disposal. Professional, attractive photos and videos show all the details about your specific product. 

Be sure that all the images and videos in your product listing include accurate alternate text. This will help search engines accurately describe the content of your landing pages and make it more likely that a visitor lands on your product page. 

Images and videos should show a variety of angles, including measurements, a close-up focus on the product, and a real-world use. These all convey information much more quickly than written dimensions and descriptive language.