Geotargeted Landing Page Services

When you run a business with multiple locations, creating customized landing pages can help customers from different geographic areas find you. Our digital marketing experts at SEO Design Chicago can create geo landing pages that make it easier for potential customers to choose your business from their phones when using a search engine like Google.

“76% of customers conducting a local search from their smartphones visit a business they found within 24 hours.” – Think With Google

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Boost Your Ranking with SEO Design Chicago

Our search engine optimization experts have years of experience boosting traffic and revenue to websites across hundreds of different industries.

We use geo landing pages to help motivated searchers find your business. In a crowded online marketplace, search engines reward businesses that provide information closely connected to a customer’s search.

Any business that relies on a local clientele—from doctors to mechanics to bakeries—needs relevant land page content that clearly states its hours, location, and rates. This ensures that search engine results prominently display your business to local audiences.

Geotargeting

Another tactic to help your business find local clients is geotargeting. This strategy complements geo landing pages, a Google Business Profile, and Bing Places to help drive local traffic to your business.

Geotargeting is an SEO strategy where your business is shown to a specific audience within a geographic region. This allows you to specifically target your ads and search strategy to a clientele that is the most interested in what your business has to offer. For example, if you only offer services within a specific geographic location (like party planning in Denver), then it would not make sense to advertise in Colorado Springs.

If you do offer services in multiple locations, geotargeting allows you to show specific information relevant to your customers’ interests based on their location. Geotargeting uses a searcher’s IP address to automatically direct their search to the most relevant information about your business. A searcher in Colorado Springs, for example, would receive information about your location in that city with offers, hours, and a phone number.

Our SEO experts at SEO Design Chicago can expertly tailor your business’s web presence to boost your local web presence and help match you to your ideal clients.

Localized Metadata

Along with the website content that your customers see, your website also contains behind-the-scenes information called metadata. This is the text that exists on the backend of your website and helps explain to search engines what kind of content your page contains.

Optimizing your metadata for local search is a key component of helping search engines prioritize your business in search results. Our experienced team can make sure that your business’s metadata is updated and targeted to your geographic area.

Integrating Local Reviews and Testimonials

You can use a combination of geo landing pages, Google Business Profiles, and Bing Places to boost your business’s reputation online. Reviews from satisfied customers boost your website’s status in search results. Customer reviews are also one of the first things potential customers see when they visit your page.

Our team can help you organize your customer reviews by location and display them on the matching geo landing page. This helps interested searchers see reviews from their neighbors rather than customers far away, making them more likely to choose your business over competitors.

Including Local Landing Pages in your Local SEO Strategy

Businesses with more than one physical location can benefit from multiple location-based landing pages. These pages detect the geographical location of the potential customer when they search for specific local keywords. Then, the searcher is routed to the landing page customized for their region.

This helps attract local customers by showing them exactly what they are looking for. Each individual location landing page can be customized for that town, city, state, or country. They can even be displayed in different languages.

Boosting Local Visibility

Large companies, like global hotel or car rental chains, have hundreds of pages focused on boosting their local search visibility. For example, one study of geomarketing for hotels showed that “72% of mobile bookings happen within 48 hours of last-minute Google searches that include the words ‘tonight’ and ‘today.’ A focus on geomarketing strategies helps hotels direct those motivated potential customers towards hotels near them with openings in the next two days, increasing conversions.

This strategy works for any business that offers products or services to a specific geographic region. Our team can include high-converting keywords into your local pages that make sure your website is shown to searchers who are planning to make a purchase in the near future.

Including Local Offers

One benefit of separate location pages for your business is the ability to list local offers. For example, if you run a bakery in four different locations, you only want to add a “free sample” advertisement for the location that is running that promotion. Otherwise, customers could be confused and irritated when they arrive at the location not participating in the deal. This would give them a negative view of your business.

Similarly, customers don’t want to spend a lot of time reading fine print about the services available. If they want to rent party equipment, they need to know that the location nearest to them offers speakers, tables, and chairs. They don’t want to spend time searching through a complete listing of everything each location offers.

Individualized landing pages help prevent the need for searchers to click through numerous menus trying to find the information they actually want.

Improving the Customer Experience

Customers expect relevant content tailored to their needs. This is a core element of the user experience. Geotargeted landing pages should prominently display the geographic area served by the business. This immediately notifies your target audience that they have found a local business that matches their needs.

Location Based Business that Benefit from a Geo Page

A geographically targeted landing page is a good idea if your business offers products or services to a specific geographic area.

A few examples of local businesses that benefit from this strategy:

Doctors
Dentists
Physical therapists
Hair salons and barbers
HVAC services
Law offices
Real estate agents
Plumbers
Pet services
Cleaning services
Party planners
Bakeries
Groceries
Electricians
Nail salons
Masseuses
Tattoo artists

This is just a sampling of the businesses that benefit from a local search strategy. Work with our experienced team to decide the best approach for marketing your local business.

Better Results

Geo targeted landing pages will help make all your locations more relevant.

Grow Your Results

Using geo landing pages will help grow your multi-location business by providing more pages and pages about the location closest to your customer.

Drive Results

Adding pages for each of your locations or locations served will assure more quality searches by growing the content and pages in your website.

Want to dominate your competitors?
SEO Design Chicago delivers data-driven strategies that increase visibility and grow your business — reach out today!

872-401-6956

Want to dominate your competitors?
SEO Design Chicago delivers data-driven strategies that increase visibility and grow your business — reach out today!

872-401-6956

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