Website Redesigns and Updates
Your website’s content and layout are essential for keeping users on your site. About 38 percent of people will stop engaging with a website if it is unhelpful or unattractive. That’s like losing business before people know what you offer.
At SEO Design Chicago, we specialize in web maintenance, redesign, and update services. Whether you have a WordPress site or are running a Shopify storefront, web maintenance is essential for attracting customers.
What Are Website Update Services?
Website update services help your website meet up-to-date criteria, making it SEO and user-friendly. When you have an updated website, it makes it easier for potential customers to find your site. Updated websites also make it easier for users to navigate and find valuable information related to your business.
Why Should You Update Your Website?
All businesses can benefit from investing in website updates and website maintenance services. Website update services include web maintenance, copy, link building, web analytics, and updated multimedia.
- Let customers know you’re still in business. One of the top reasons for updating your website is to let people know you’re in business and accepting new clients or customers. When a website goes too long without updates, people may assume you’re out of business and seek services elsewhere. Web maintenance and updates keep your website relevant for customers.
- Let customers know what’s new. Businesses change with time, and it’s important to keep clients and customers updated on what’s going on. Updated websites let your customers know what services and products you offer, if you’ve changed policies, or if you have new hours or a new location.
- Help potential customers find your website with SEO. SEO is search engine optimization. It’s what helps your website show up for people on search engines. If your website is updated, it has the potential to rank higher for SEO, making it easier for people to find.
- Keep users on your website longer. Websites that look attractive and are easy to navigate keep people on them longer. The longer someone is on your website, the more likely they’ll purchase a product or service.
Position yourself as an industry leader. If you have an updated website that looks professional and provides value, people will view your business as a leader within your industry.
48% of people cited a website’s design as the number one factor in deciding the credibility of a business. (Blue Corona)
Website Updates
The longer it’s been since you last updated your website, the more you need to get someone working on that task immediately. You may not even realize how important website updates are. We are going to talk review that and more. You can make sure that your website is in the best possible shape, and it is getting you the best possible attention at the same time.
Be honest…
What does your website look like right now?
How long since you last updated it?
Has it been more than a week?
More than a month? More than a year?
Are Website Updates Necessary?
Website updates can include different services depending on the website maintenance companies you work with. At SEO Design Chicago, we offer various website maintenance packages to ensure your website is updated and provides value to your users. Website maintenance services can include:
Statistics & Research
One of the important content pieces to update on your website is statistics and research. Stats and research provide social proof to your customers. However, research is constantly evolving.
Any time you mention studies or stats on your website, you want to ensure it’s from within the last ten years or sooner. The newer the research, the more authority you give your business.
Contact Information
Contact information is how your customers contact your business. Contact information like addresses and phone numbers don’t change often, but it’s important to update that info when it does. You also want to ensure you’re updating your point of contact or the person people should contact if they have questions. Many websites list former employees, which can confuse customers, especially if that former contact doesn’t respond.
Blog Posts
Blog posts are a great way to regularly update your website. Blog posts are long or short-form content pieces that provide value to your customers. They can include service pieces, case studies, or how-to articles. A well-written blog post is SEO-friendly and attracts readers to your website. Blogs can also help frame your business as an industry expert, putting customer trust in your brand.
Events/Promotions
Events and promotions are another great way to regularly update your website with new content. Events and promotions let customers know what’s new and can encourage them to visit your website when new promos or events happen. Once an event or promotion passes, take it off your website so customers and clients know they’ve missed it.
Pricing/Services
You never want to have outdated prices and services on your website. If a customer goes to your website, they should clearly understand the services you offer and the cost of those services.
Having outdated information can lead to a poor customer experience. Updating your site with correct pricing allows you to remain transparent and trustworthy.
Internal/External Links
Link building is an important part of SEO. Links building means you have internal and external links on your website. Internal links go to other pages on your website so customers can learn more about your business. External links go to other reputable websites to give your reader more context or educational information. Website maintenance includes making sure all links on your website work. If you have broken links, it lowers the SEO of your website, making it more difficult for people to find.
Security
Website security is essential for your business and your customers, and regular security scans are essential. A secure website minimizes security breaches. Website security keeps customer information safe, like names and emails you may collect from a pop-up. Security also keeps credit card information secure if you accept payments on your website.
Software and Plugin Updates
Websites utilize software or plugins to keep them running properly. Like any other type of software, you need regular updates whenever a new version of the software comes out. Software and plugin updates keep your website secure and running smoothly.
Benefits Of a Professional Team
You can perform your own web maintenance services if you are knowledgable, but it can take time and resources. Hiring a professional for your web maintenance services ensures you get a secure, responsive, and functional website that users will love.
Experience with Multiple Formats
Each website platform is different. WordPress website maintenance services will look different than those using Squarespace or Shopify. Unless you’re well versed in all formats, updating and maintaining your website will take work.
Our experts have experience in multiple formats. We can easily update your existing website or transfer your service to a format that is easier for you and your customers.
Coding Experts On Hand
Coding is essential for professional website maintenance services. When you build a website, many people will start by using a template. Templates are great for building the foundation of your website, but often, you’ll want small customizations to help your site stand out.
Coding languages like Joomla, Drupal, and HTML are essential in customizing your website. They’re also complex, and understanding them takes years of studying. Our team is proficient in many coding languages. Many of our members also have an SSL certification to help you design the perfect website for your business.
Regular Updates
Website updates are something you want to do regularly. They should be part of your overall content plan, but pushing updates aside is easy. A professional services provider ensures you get updates when needed with a monthly website maintenance package. That way, you can leave the web maintenance to use so you can focus on other aspects of your business.
Website Support
Every platform and hosting service has website support services. But sometimes, when updating a website, it can be confusing to know who to contact. We become your go-to website support when you work with a professional website update service. Whether you want to update a blog post or change the header image on a page, we’ll ensure your website looks and works perfectly.
SEO Design Chicago is more than a website update service provider. We’re a full-service marketing agency dedicated to helping you create a website that converts customers. We can assist with various platforms, including WordPress maintenance services. Contact us to learn more about our website update services and improve your website today.
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