What is website testing?

Website testing is testing your website for potential problems that could hinder the user experience. Web testing also helps businesses identify issues with security, accessibility, and performance.

How often should I test my website?

Once you launch your website, you want to test it every four to six months to ensure everything runs smoothly. If you have a more technical website or you’re dealing with sensitive information, you may want to run tests more frequently.

Is website testing important?

Website testing is important because it ensures your website is working properly. Applications and software on your website receive regular updates. Sometimes, these updates cause errors in your website, leading to a poor user experience. Testing makes sure users can effectively use your website.

What is web application testing?

Web application testing is a type of web testing that tests the functionality of web applications on a website. SDC does perform web application testing services as part of our regular services.

Website SEO Testing

Is your website ranking for the most important search terms in your industry? Can customers quickly and easily find what they’re looking for on your site, or do they leave in frustration? Find out with website testing from SEO Design Chicago. We analyze every piece of your website to ensure that it’s performing at peak efficiency, then provide you with a tailored report to ensure ongoing functionality. We test each element of your website, from UX to SEO, to find problems. We can establish ongoing, automated testing that makes future web maintenance even easier.

“67% of surveyed companies reported direct revenue loss as a result of poor website performance.” — HostingJournalist

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Benefits of Website Testing and Optimization

Your website is the home address and primary marketing engine for your entire business. When it runs slowly, is hard to navigate, or doesn’t even show up in search engine results, potential customers are driven to your competitors.

SEO Design Chicago offers a full range of expert digital services designed to make your website perform to its greatest potential. We provide everything from free audits of your website’s SEO to analysis of page load speed and ongoing reputation monitoring. Website performance improvements are cumulative, so when you invest in making one element of your site run more smoothly, it makes it more likely that visitors will transform into customers.

Schedule a free call with us today to learn how we can transform your website into your business’s greatest asset.

Website Testing Services We Provide

Businesses should test their websites before launch to identify any bugs. Periodic testing is also important since unwanted errors can creep in over time. When new information is added, like new pages or premium features, sometimes the improvements can have unintended consequences to your existing code. Effective pre-launch testing helps identify these problems ahead of time so they can be fixed before they inconvenience customers and cost you revenue.

SEO Design Chicago uses a wide variety of industry-standard website checker tools to identify potential issues with your website. Depending on your particular business needs, you may need a combination of two or more testing approaches to evaluate your website and recommend improvements.

Functionality Testing

This kind of testing ensures that each piece of your website code is functioning properly. This includes URLs, internal and external links, database connections, cookies, and input forms.

Security Testing

This analysis identifies any security vulnerabilities in your site. We will test your website for password and data encryption, network protection, log reviews, malicious injections, and other cyberattack vulnerabilities.

Compatibility Testing

This test checks to see if your site runs smoothly across different browsers, devices, and platforms. A site that only displays well on a desktop or a Safari browser, for example, will lose out on traffic from mobile devices or other browsers.

Usability Testing

This test is all about user experience. People expect a smooth, intuitive navigation process when they visit a website and will quickly leave your site if that’s not provided to them. We will analyze the navigation and layout of your site to ensure it’s easy to use.

Performance Testing

We will analyze your website speed, stability, and responsiveness. Fifty-three percent of mobile users navigate away from a website that takes longer than three seconds to load. We will check for page crashes and slow speeds that could be losing you traffic.

Integration Testing

Finally, this test makes sure that software and applications are all working together smoothly to create the browsing experience you want.

Benefits of Working with a Full-Service Digital Marketing Agency

Your site audit can address just one of the issues above, or you can request a full analysis to optimize every part of a new or revamped site.

When you work with SEO Design Chicago, you receive a custom-quoted plan that is specifically tailored to your business needs. Our expert team identifies easy wins to boost your web traffic, along with smart investments to maximize your overall advertising budget. Thanks to remote access, we can run tests at your request, no matter where you are located nationwide.

Schedule a free SEO audit today to see how your website is performing on the top search engines like Google and Bing!

Benefits of Website Testing

Your business is a complex system. You might be reaching only a fraction of the customers interested in what you have to offer without knowing why. Website testing gives you a clear picture of what is and is not working with your site. This leads to a more enjoyable experience for visitors, turning more of them into eventual customers.

Our team has extensive experience in the tools and coding used to troubleshoot and improve websites. You can trust us to handle your website testing.

Improved User Experience (UX)

User experience, or UX, should be a cornerstone of your web design. This refers to the overall navigability of your website. Good UX ensures that information is clear and logically organized. Customers can easily find their way around your site and locate the information they want.

Testing can identify problems with your UX that make a big difference to your conversions and revenue. For example, an e-commerce site without a clear “back” button in its breadcrumb menu will likely lose customers who try to sort through its catalog of products. Identifying this can lead to an easy fix that will dramatically improve your sales.

Intuitive Design

We are all used to navigating functional, attractive websites, so we often don’t notice how easy they are to use — unless something goes wrong. SEO Design Chicago uses a tool called website regression testing to ensure that updates and bug fixes don’t damage the basic functions of your site.

Improved Compatibility

You want all potential customers to be able to access and navigate your website smoothly, whether they’re using a desktop or mobile device. Website checking identifies potential compatibility issues that could be costing you customers.

Accessibility

All visitors should be able to use your site easily. Our accessibility analyzer identifies potential problems for those using screen readers and makes recommendations to improve your website accessibility. As a bonus, improved accessibility is also a powerful SEO booster.

Web Security

Your website security is absolutely essential for gaining and keeping customer trust. We check for potential vulnerabilities in your site’s design, database management, and web backups to ensure smooth performance and protect your users’ data.

Better Search Engine Rankings

After completing your website checks, our expert team will provide you with a wide variety of actionable recommendations you can take to improve its overall performance. Not only do these changes improve the UX of your site, but they can also improve your rankings in search results.

Many of the improvements that can be identified with website checking are related to on-page SEO. On-page, also called on-site SEO, includes all of the changes you can make to your own website to help drive more search traffic directly to your pages.

This works because search engines continuously crawl the internet and index pages. While the exact SEO algorithms are confidential, it is known that crawlers prioritize websites with fast page load speeds, intuitive UX, and clear accessibility.

Schedule a free SEO website audit with our SEO experts to learn how we can help your website attract more traffic and customers!

Automating Your Website Testing Process

Just like you need to check the oil in your car or change the filters in your furnace, your business’s website should be periodically checked for problems.

Our consultants can help you set up automated testing software that will provide you with continuous feedback about your site’s performance. This means you won’t be left in the dark if future UX, security, or SEO issues arise.

Here are some of the top website functionality and SEO tools that we recommend to our clients.

Selenium

This tool automates tests on different browsers, making it a favorite for bug checking. This is a good tool for websites that frequently release updates or have a large number of pages.

Watir

This web app stands for Web Application Testing in Ruby. It’s a favorite for automating testing because it mimics the behavior of human users. It can test multiple browsers, fill out forms, and more.

TestComplete

This app offers testing for both mobile and desktop interfaces. It interacts with popular web interfaces to keep things running smoothly.

Improve Your Site with Professional Testing

While free SEO checkers and speed checkers abound online, they don’t provide you with the underlying causes of the problems. They also can’t put in place long-term testing solutions for you. We can.

All of our testing at SEO Design Chicago is backed by data and digital marketing best practices. We make the most of strategic tools — like the programs listed above — to quickly identify problems and suggest solutions.

If you want to weed out website problems without spending all your time recording your site, then professional services are the way to go.

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