Maintaining your SEO
During a migration, you might be updating your URL, or you might move your website to an entirely different content management system (CMS). You may instead be updating the domain name or organization of your site. These processes can all wreak havoc on your site’s position on search engine results pages.
Our dedicated migration team can ensure a smooth transition of your data while maintaining your SEO strategy. Don’t lose months or years of hard-won domain authority when you migrate your site.
Trust our experienced digital marketing professionals at SEO Design Chicago to help move your site quickly and effectively.
SEO Audits and Migrations
SEO is composed of a complex web of content, markup, schema, mapping, and link hierarchy that all help customers and search engines find and understand your website. Trustworthy, high-authority websites tend to get top placement on search result pages, making them far more likely to be visited by potential customers.
Moving all that data to a brand-new host or CMS can signal to Google and other search engines that this is a new site, unrelated to your previous, reliably indexed site. You don’t want that.
Incorporating SEO best practices into a full migration or a URL reorganization will preserve your placement in the search engine results and prevent loss of traffic.
Preserving your backlinks is also helpful during a migration. Though the vast majority of all website traffic comes from organic SEO, 27% comes from backlinks, direct traffic, and other sources.
Our team will ensure that your data, design, and links make the transition seamlessly.
SEO for CMS Migrations
Our agency specializes in search engine optimization for a wide variety of industries nationwide. If you are planning to migrate your website to a new domain, don’t leave your SEO up to chance — trust our experienced SEO professionals to ensure the safety of all your SEO data.
Our team ensures that your website’s data, graphic design, and content all make the transition to the new website. We then perform a full website test to ensure that everything is working smoothly.
Web Hosting Providers
There are many reasons for changing your web hosting. Maybe you started out with a simple provider that offered a free website, but now you need a more sophisticated system.
At SEO Design Chicago, we’ll prepare a customized migration package for you. We can host your entire website or refer you to a qualified hosting partner.
Whichever you choose, you can trust that your data, email addresses, and SEO rankings will remain intact during the process.
Additional Site Migration Services We Offer
In addition to website hosting, we offer a wide range of site migration services. Whether you need a simple HTTP resolve or a complete rebranding and domain name change, we can help you with a seamless process.
Protocol Migrations
Customers are increasingly concerned about internet safety and security. This is why adding an SSL certificate to your site can make it more trustworthy. Unfortunately, redirecting an older HTTP website to a new HTTPS website can damage your Google rankings.
Our migration team offers expert HTTP resolve services.
Domain Migrations
Your website’s domain name should match your business’s name as closely as possible. Sometimes, during a rebranding, companies need to change their domain name. This can cause the same SEO problems as moving to a completely new site.
Subdomain Migrations
Subdomains serve as subcategories of your main website. For example, customer support pages often live under a subdomain, like support.yoursitename.com.
Moving your content onto a new subdomain or off of an old subdomain can pose the same data loss risks. Our team can handle the DNS record transfer and properly categorize your main domain and subdomain fields.
Top-Level Domain Migration
Moving your current URL to a different type requires a TLD migration. For example, .org, .net, .gov, and .uk are all top-level domains. We can help you navigate the regulations and technical specifications behind each TLD.
Structural Migration
These migrations are helpful if you need to reorganize an existing website. Typically, this addresses the user experience of your site and requires a remapping of the different links and URLs on your site.
Web Migration Checklist
Migrating a website — or a set of websites — is a bit like remodeling a house while you’re still living in it. Transitioning your data, links, emails, and SEO rankings over to a new server or making substantive changes to the website itself means that your site will likely be down for a short period of time.
Our website migration checklist will help make the process as hassle-free as possible, and our SEO experts can handle the migration for you.
Determine the Migration Strategy
Migration can be a lot of work, but it’s worth it. If you need to move to a new content management system, for example, the sooner you are up and running on the new platform, the better. If your domain name is too similar to an unrelated business, then updating it will set you apart and help you direct the right customers to your site.
Our team is experienced in handling CMS migrations on a wide range of platforms, including:
- WordPress
- Drupal
- BigCommerce
- Shopify + Shopify Plus
- Magento
- Joomla
- Squarespace
- Wix
- Weebly
- WooCommerce
You might migrate to a new web host, rather than a new CMS. Our team will ensure that the hosting migration preserves your file structures and backlinks pointing back to your site.
Whether you need to transition to a WordPress website, a domain name reorganization, update your database, or simply reorganize your internal pages, our expert SEO agency can handle the migration without losing your valuable data.
Ensure Website Backups
If you need to migrate your data, backups are essential. Our migration services include a safe backup of all your website files, especially your SEO data.
We use these backups to ensure any broken pages or links are fixed once the migration is complete.
Safeguard your Technical SEO
Building a solid SEO strategy can take months or years. You don’t want to lose all your hard work ranking in search engines just because you’ve moved your website from one CMS to another.
Our team will analyze search engine crawlers to ensure that your site is indexed properly. We will also repair any navigation or internal links that need to be updated. You don’t want blog posts pointing back to the defunct website, for example.
We can also help with URL mapping, which redirects visitors to the new website. Essentially, if someone types in your old URL address, we can point them to the new website and avoid error messages. This is particularly helpful for top-level domain migrations.
Post-Migration Tips
After you’ve migrated your website to another CMS of choice, web host, or URL, our team will perform a post-migration analysis.
We will ensure that internal and navigation links all point to your domain in the correct location. We will also check your new site for proper design and appearance in the search engine rankings.
Rest assured that our team will have you completely up and running with limited downtime. When you are ready to go live with your updated site, we will monitor each step along the way.
We can also provide ongoing support for your new site in case any problems crop up in the future, if you choose.
Benefits of a Full-Service Digital Marketing Firm
Need a complete redesign in addition to your migration? One of the benefits of working with SEO Design Chicago is that we provide a full range of digital marketing services. This includes graphic design, product listing optimization, SEO strategies, social media management, and a free SEO audit.
All of our work is custom quoted, and we provide a customized timeline for the work as well. Call now to find out how we can help you boost your digital strategy on your own budget and timeframe.
Schedule a free call today to find out how our expert team can help with the website migration process!
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