What’s Included in Your Free SEO Audit
When you schedule a free SEO website audit with SEO Design Chicago, our professionals will deliver a comprehensive SEO review of your website’s current performance.
Benchmarking
Our experts start with a full audit of your website’s current SEO performance. We use information from the four major data companies—SEMrush, Moz, Majestic, and Ahrefs —plus our proprietary tools developed at SEO Design Chicago.
This information allows us to present a snapshot of your online presence. We identify where SEO elements might be hurting your rankings.
Current Performance
After getting a holistic picture of your website’s performance, our team will prepare a detailed audit report. This outlines key SEO factors, including:
- Website domain ranking
- Home page URL ranking
- Quality and quantity of your backlinks
- Referring domains
- Top 100 ranking organic keywords
- Projected organic traffic
Appearance and Design
Factors such as graphic design and page speed can impact your search engine ranking. Our SEO audit services include a detailed analysis of your site’s user experience (UX).
Improving UX reduces your bounce rate, which is the number of customers who leave your page after only a few seconds. High bounce rates are harmful to your SEO ranking.
Phone Consultation and Customized Quote
Once we have prepared a detailed SEO audit checklist for your business, we will schedule a call to review it with your team. This includes explaining where your site is already performing strongly and identifying opportunities for improvement.
Once your team has our detailed SEO analysis report in hand, you can complete the necessary improvements in-house.
We will provide a customized quote if you’d prefer our team of experienced U.S.-based digital marketing specialists to complete the work. Most professional SEO website content updates take between one and two months to complete. Then, you can pursue your business strategy with high-quality, optimized web pages that adhere to SEO best practices and the latest updates to Google algorithms.
Schedule a free audit with our experienced U.S.-based team today!
Signs Your Business Needs a Technical SEO Audit
Your website is your business’s most valuable lead generation tool. When potential customers search for a product, service, or solution to their problem, you want your website to be at the top of the search results page (SERP).
If your website seems to be receiving fewer visitors than normal, it’s possible that you have SEO issues. These can be notoriously difficult to find, simply because a website is a complicated piece of coding and design, and the error could be hiding in one of dozens of different places.
This is why the best SEO agencies start by auditing how your site is currently performing across all SEO areas. In some cases, your site may already be well-optimized and just need a few updates in one or two areas, such as backlinks or alt tags.
SEO Value for Competitive Industries
In other cases, your website might not be optimized at all. In fact, Ahrefs reports that 96.55% of all pages are receiving no consistent traffic from Google. This means that if you invest even a bit in SEO strategies, you will likely jump ahead of your competitors quickly.
Our team can quickly boost your SEO by analyzing key metrics that have an effect on your site’s ranking.
Platforms We Serve
We can help you meet your SEO goals, regardless of the type of web platform you use. Our experienced team has years of experience across hundreds of different industries.
Our SEO campaigns can be designed for:
- Shopify
- WordPress
- Wix
- Square
- BigCommerce
- Drupal
- Joomla
- SquareSpace
If you’re concerned about the current rankings of your business website, then you don’t need to start over from scratch. A free consultation with SEO Design Chicago can quantify the performance of your existing website and identify areas for improvement with a high ROI.
Local SEO
If your business serves a local audience, effective SEO practices will include strategies that help search engines match your website to customers looking for locations nearby.
Our local search experts will ensure that your business doesn’t have duplicate listings that would confuse search engines (and customers!).
We will also ensure that your Google Business Profile and Bing Places listings are complete and up to date. These are important sources of traffic for customers looking for local services.
On-Page SEO
Our thorough SEO audit includes an in-depth look at how all the elements of your website are working together to help search engines find your page. This is called on-page SEO, also known as on-site SEO.
Website Ranking and Indexing
Search engines continuously access websites. This is called “crawling.” They then organize websites by topic, called “indexing.” Every SEO strategy is fundamentally about ensuring that search engines can access your website and correctly index your information.
This matches you with searchers who are looking for what your business is offering, increasing the likelihood that your target audience will find you quickly and make a purchase.
Keywords in Titles and Tags
Our full SEO audit will include a report of trending keywords for your industry. Incorporating these keywords into your page titles and heading tags will improve your site ranking by signaling to search engines what kind of information your site contains.
Optimizing Titles
Your content audit contains a report of webpage titles. Search engines will penalize your site for errors like missing or duplicate page titles or for page titles that are too short. Including keywords in your page titles and H1 headings will help search engines correctly index your site.
Optimizing Your Google Analytics Dashboard
As the saying goes, “What you measure, you grow.” Your GA4 dashboard is a valuable tool for analyzing customer behavior on your website. If you choose SEO Design Chicago to optimize your site, we can set up recurring reports through Google Analytics to track KPIs and provide you with ongoing feedback.
WWW Resolve
Search engines index “example.com” and “www.example.com” as separate websites. We will implement a WWW Resolve, which helps incorporate both addresses into one and minimizes the risk of penalties.
Meta Titles and Descriptions
These character-limited page descriptions are an important element in SEO results. Including keyword-optimized, 160-character meta descriptions increases the likelihood that your page will rank as relevant. The same is true of meta titles. Long-tail keywords matched specifically to search intent have a higher chance of ranking.
Sitemap Files
This is part of the site architecture that lists all your website’s pages. It’s essentially a map of your website. Missing a sitemap file can be a potential SEO problem that is often revealed through an audit.
Alt Attributes
Images on your website should include alternate text. This helps search engines determine the purpose of an image. It’s also a crucial element of accessibility because visually impaired users can use a screen reader to describe the image to them.
Schema Markup
This strategy can boost your SEO performance by adding additional information to the non-visible content of your web pages. This helps search engines offer more information about your website to searchers, including rich snippets that include everything from videos to rankings.
Our experienced SEO professionals can use information from your technical audit to develop strategic schema markup plans to boost your site’s ratings.
Open Graph Data
Organic social shares can build high-quality backlinks to your website. Adding Open Graph data allows you to control which images are displayed when a visitor shares a link to your website on Pinterest, Facebook, LinkedIn, or Twitter. This can help you promote engaging, clickable images like infographics or brand logos.
HTTPS
Customers are increasingly concerned about website security. Our SEO consultants can help you obtain an SSL certificate, which adds a layer of security to your website. This is reflected in web addresses that begin with the HTTPS designation, indicating their security.
FB Pixel
This code is useful for your digital marketing efforts because it allows your website to track past visitors and show them ads for your business when they visit Facebook.
Page Speed and Performance
Our technical website audit will measure your page loading speeds. Slow loading times negatively affect user experience. Data for SEO confirms that each additional second a customer has to wait for your page to load reduces conversion rates.
Optimization for Mobile
Our optimization services include checking that your website performs well on mobile devices. Smartphones and tablets account for a growing proportion of search traffic, making a smooth experience crucial for boosting traffic.
Off-Page SEO
These are all the strategies that take place outside of your website. While you can’t control these factors as much as you can on-page SEO, your SEO audit will help you identify areas where you can improve and boost your rankings.
Link Building
When other websites link back to your website, it boosts your digital reputation. Link building takes time, but it is one of the most valuable off-page SEO strategies.
It’s more important to have high-quality, natural links to your website than it is to have a large number of them. Quality is more important than quantity. Creating interesting, helpful content that is shared across the internet is a good way to boost overall SEO. Guest blogging and social media marketing can also build your links.
Trust Our Full-Service SEO Firm To Boost Your Website’s Performance
Our experienced digital marketing professionals will perform an SEO audit to help you understand your website and improve its performance.
We can quote a customized strategy for our SEO services to improve your local search, on-page and off-page SEO, and overall website performance.
