Google Ad Management Services
Google Ads account for between 80-85% of most marketers’ PPC budgets. Google still dominates the realm of online search and boasts the largest network of publishers out there. This means that effective Google Ads campaign performance is crucial for ensuring that your ad spend actually results in revenue for your business.Â
Whether you have an existing AdWords account that you know could be doing better, or you need to start from scratch, SEO Design Chicago is the Google Ads management agency you need.Â
Increase Revenue with Google Advertising
Our team offers marketing services for both organic search and paid search strategies. Each is an effective means of online advertising. Google Ad Services are the primary means of display search ads, or in other words, your most lucrative paid search option.
Each time a customer performs a Google search, display ads appear at the top and bottom of the search results pages. Since customers are far more likely to click on the first 1-3 results on any given search results page, this gives your ads a very good chance of being seen by and clicked on by potential customers.
Additionally, the ads are also displayed on partner websites. If you want to set up your website to display ads, our expert Google AdSense and Google Ads management team can handle every step of the process for you.Â
Google Marketing Campaigns
Displaying ads on your website is essentially free revenue for your business. Certified Google AdWords campaigns pay for the privilege of being displayed both on search result pages and on Google partner pages.
If you have a website with original, useful content and a high traffic count, then using Google AdSense is a great way to get paid for including shopping ads on your site.Â
Not sure where to get started? Our free paid search audit determines exactly how a good AdWords management company can boost your traffic and revenue, whether you want to place ads, host them, or both!Â
Google Ads and Google AdSense – What’s the Difference?
Google’s ecosystem can be confusing, as so many of the names are similar.Â
Basically, a business can use Google Ads to pay for ads to be placed in search results and on other websites.
On the other side of the coin, website and online forum managers use Google AdSense to get paid for showing Google ads on their digital properties.Â
If you want to pay for ads to be shown, use Google Ads. If you want to get paid for Google Ads to be shown on your website, use AdSense.Â
At SEO Design Chicago, we provide customized Google Ad campaign management services, which include both PPC management services and AdSense setup and optimization.
Google AdWords vs. Google Ads
Google rebranded its ad service to Google Ads back in 2018. Formerly, it was known as Google AdSense, so you’ll still hear people use the old name from time to time. So, if you’re not sure if a Google Ads agency or campaign is the same thing as a Google AdWords program, don’t worry — they’re two names for the same thing.Â
The Power of Google Ads
Google AdWords has been around for almost as long as Google itself and is a trusted, proven platform for getting your ads in front of the most interested searchers. It can be a competitive platform. An effective Google Ads Management company can help you make the most of your ad spend or optimize the display space on your website if you’re using AdSense.
Google AdSense revenue is usually calculated using cost per mille, or CPM. This means the cost of running an ad per 1,000 qualified views. It’s the most common metric used to measure ad campaign effectiveness for both publishers and hosts. Google also lets you use CPC models, which means you get paid based on the number of clicks on the ad.Â
On average, websites hosting Google AdSense ads need to have around 50,000 visitors per month to generate serious revenue from ads. AdSense has a helpful revenue calculator that can help you determine how much you can make based on the category of your website.
Even if you don’t have that many viewers yet, an AdSense strategy can still generate passive income from your blog, website, or forum. You can choose from over 450 different categories of ads to display on your site to ensure that the ads align with the kind of topics that interest your viewers.Â
Google Ads Expert Services
As a full-service digital marketing firm, we quote customized packages that help you drive traffic and revenue to your business. Our team has over ten years of experience harnessing the enormous influence of Google Search to ensure that your target audience is directed to your website, you receive the best return on ad spend, and your business grows as a result.
Here are just a few of the services we provide related to Google Ads.
Google Analytics Setup and Reporting
There’s a tremendous amount of functionality available in Google’s data-gathering and reporting tools if you know how to use them. Our experienced marketing team knows exactly what to do, from setting up your Google Analytics to managing your Google Ads account to ensure that you are gathering the data you want in an actionable format right from the beginning.Â
For the purposes of Google search ads and display ads tracking, there are three main data and reporting platforms to know:
Google Analytics is the data-gathering tool that lets you leverage the power of Google and its enormous internet presence. Google Analytics (often abbreviated GA4 for its fourth version) measures how visitors are interacting with your website and apps. This includes conversion rates and user acquisition channels — basically, where your customers are coming from and what they do on your site once they get there.Â
Google Ads (formerly AdWords) tracks impressions, clicks, conversions, and cost-per-click information — all important data focused on Google Ads and how they are performing on a given campaign.Â
Looker Data Studio, formerly known as Google Data Studio, is a useful digital visualization and reporting tool. It lets you pull in information from Google Ads, Facebook Ads, YouTube Ads, Google Analytics, and more.Â
Our team is proficient at integrating all sources of your marketing strategies into clear, actionable reporting. Even if you already have successful Google Ads campaigns and just need a way to visualize the returns on your initiative, our team can help you set up the right analytics tools for you.Â
AdWords Display, Shopping, Search, and PPC Campaigns
Creating a PPC Campaign is more complex than simply paying a flat rate to show your ad on a search results page. In other words, it’s not like taking out an ad on the classifieds page of the local newspaper!Â
First, you need to determine the type of ad you want to run. Google shopping ads, in-app popups, video ads, and search campaign ads all have different design and setup requirements and target different audiences.Â
Second, you need to determine your bid management strategy. This is how much you’re willing to spend to have your ad displayed for a particular search term. Bid strategy is complex and depends on your industry and your goals for a particular ad campaign. Are you interested in views, conversions, clicks, or impressions?Â
Our ad team can take the guesswork out of bidding for you and help you determine the best use of your marketing budget for Google AdWords.Â
Third, you need to set up ad groups. These are ads grouped by similarities, like the kind of promotion. So, all the ads promoting your pain-free dentistry services could be grouped in the same category. This helps you optimize for keywords.Â
Ad Copy and Design
The benefit of a full-service digital marketing firm is that we can handle both the technical implementation of your ad strategy and the creative side.Â
If you’re starting out with search, display, or PPC advertising for the first time, an experienced Google AdWords management company can streamline the process from start to finish. Our experienced Google Ads team can help create content that’s optimized for maximum conversions.
This includes everything from graphic design and photography to copywriting and integrating your ads and landing pages for maximum effect. Schedule a free call today to find out how we can boost sales for your business through an effective, customized strategy.Â
Ad Retargeting and Redesign
If potential leads have already visited your website or viewed a text-only version of a search ad, then you should definitely be serving them additional display ads. These colorful, banner-type ads are typically a bit more expensive than simple text search ads but are highly effective at moving customers along the sales funnel and convincing them to make a purchase from your company.
Our Google ads management services include actionable data analysis and ad retargeting, so you are specifically focusing on the leads most likely to convert.Â
Perfect for Blogs
Google AdSense can help you generate revenue on your blog so you can focus on your passion.
News Sites
Keep your freemium content available to your readers and display ads to pay the bills.
Relevant Ads
AdSense will allow you to pick and choose what is on your site so it is relevant to the content on your pages.
Call today to learn how to use our expert ad management services to drive traffic and revenue to your business!Â
Want to dominate your competitors?
SEO Design Chicago delivers data-driven strategies that increase visibility and grow your business — reach out today!
