(pay per click) ppc management

Paid Search Management

The experts at SEO Design Chicago create and manage online marketing campaign strategies designed to meet the specific needs of our clients and their market condition. We offer a full suite of PPC management services that includes paid search ads, video advertising, display ads, PPC remarketing, and social advertising.

Chicago PPC Management

Our team has paid search specialists that are all located in the United States. Our ppc specialists have over a decade of experience running Google ads campaigns from local campaigns up to Enterprise level.

Let our PPC management experts help your business create great PPC advertising campaigns while maintaining the best ROI. Our team has decades of experience with Paid Search Management and can help you today.

What Are the Different Types of PPC Ads?

Search Ads

Search ads are paid advertisements that appear alongside search engine results when users enter relevant queries.

They are typically marked as ads and can appear at the top or bottom of the search engine results page (SERP). These ads are triggered by specific keywords chosen by advertisers, targeting users actively searching for related products or services.

Advertisers bid on keywords, and the placement and ranking of their ads are determined by factors such as bid amount, ad quality, and relevance to the search query. Search ads aim to drive traffic to the advertiser’s website and are a key component of search engine marketing (SEM) campaigns.

Remarketing Ads

Remarketing ads are targeted advertisements shown to users who have previously interacted with a website or app, often by visiting it or taking specific actions. These ads aim to re-engage potential customers who have shown interest but haven’t completed a desired action, like making a purchase.

They work by using cookies or tracking pixels to identify past visitors and then displaying relevant ads to them as they browse other websites or use apps within a network. Remarketing ads help businesses stay top-of-mind with potential customers, encouraging them to return and complete a conversion.

They are a strategic part of digital marketing campaigns to improve conversion rates and ROI.

Display Ads

Display ads are graphical advertisements that appear on websites, apps, or social media platforms as images, banners, or videos. Unlike search ads, they are not triggered by user searches but are shown based on targeting criteria such as demographics, interests, or behavior.

Display ads aim to increase brand awareness, drive traffic to a website, or promote specific products or services. They can be static or interactive and often include a call-to-action to encourage user engagement. Display ads are a key component of online advertising campaigns and are used to reach a broader audience beyond search engine users

Google Shopping Ads

Google Shopping ads, also known as Product Listing Ads (PLAs), are advertisements displayed on Google’s search engine results page (SERP) and Google Shopping platform. They showcase products with an image, title, price, and store name, appearing prominently above or beside organic search results.

These ads are triggered by relevant search queries and are linked directly to product pages on the advertiser’s website. Advertisers bid on specific product keywords, and ad placement is determined by bid amount, ad quality, and relevance.

Google Shopping ads are effective for e-commerce businesses looking to drive sales by showcasing their products to users actively searching for similar items.

Social Ads

Local Service Ads

Programmatic Ads

What Is PPC (Pay-Per-Click) Management?

PPC advertising is a marketing technique in which advertisers pay when someone clicks on one of their ads. It is, in a nutshell, buying traffic to your website instead of “earning” organic traffic. One of the most common forms of PPC advertising is search engine PPC. This allows advertisers to bid on different keywords. Keyword research will help you determine which keywords to bid for. Search engines will show the ads to users who have searched for the keywords and they have the top bid for that word and criteria (among other things).

If you are new to creating an online presence, it is a good idea to start with Paid Search Management Services. For example, SEO Design Chicago may run an ad on Google for “SEO services in Chicago.” If someone clicks on the ad, which sends a visitor to our website, we would have to pay Google a small fee. However, it is well worth the few dollars to spend if we can start working with a new client.

How to Build A Successful Paid Search Campaign

PPC advertising is not quite as easy as it appears. To build a successful PPC advertising campaign, you need to choose the right keywords through keyword research, organize those words into ad groups and campaigns, and then create great landing pages for the users to fall on.

If the landing pages and the ads you are running are relevant, and you are running an intelligent campaign, Google will actually charge you less for each click. You only want to pay when someone clicks if it the right person. This is just one way that smart PPC marketing will end up in more revenue for your business. You can see that running a successful PPC advertising campaign is more than just throwing some words together and guessing what will work.

Advertisers spend a great deal of money to hire firms like SEO Design Chicago to run their PPC management. Using a quality PPC advertising company allows you to reduce cost and convert more clicks into sales. You can see that it would be quite worth the money for a well-executed PPC advertising campaign.

Google Ads (PPC management)

Chicago Pay Per Click Experts

Google Ads (which used to be referred to as Google AdWords) is the top PPC advertising platform. It not only allows a user to create ads that will be seen in Google’s search engine result pages, but on Google’s other platforms as well.

Google Ads uses a pay-per-click model when determining which ads to serve. Users place bids for each of their keywords and then pay when searchers click on their ads.

Every time a visitor goes to Google and enters a search term, Google searches its database of ads. It will choose a small number of ads to display with the search results. Google chooses ads based on a number of criteria.

It is not simply the one with the highest bid. Google always wants to show quality relevant content to its users. Some of the factors involved in choosing the ads to display are the quality of the ad campaign, relevance of the keywords, the size of the keyword bid, and other factors.

The decision of which ads get to appear is based on a formula. First, Google looks at the quality score of your ad campaign. The quality score is determined by evaluating the following criteria:

• • • • • Your click-through rate (CTR)

        • The relevance of your keywords

        • The relevance of your ad text

        • The quality and the relevance of your landing page

        • Your historical Google Ads performance

Although Google keeps the weightings a secret in this formula, we know that these are the criteria they currently use to evaluate the ads. We do know though that your click-through rate is the most important factor. If users are clicking on your ad, then that suggests it is relevant to their search.

Is There a Need to Raise Quality Scores?

Raising your quality score has a significant impact on your overall Google Ads performance. After analyzing countless PPC management accounts, it is clear that the quality score has a huge impact on your success using Google Ads.

The effect of optimizing your quality score will result in a much better ROI on your ad campaigns. Why? Because you are paying less for each conversion.

Remember that Google loves to see pages that match user intent. If a visitor goes to your site and converts, then it is a success, not only for you, but for the search engine that directed the visitor to you. Sites like Bing and Google want to see conversions, so they will want to send users to your site if it is the best fit for your PPC advertising.

Pay Per Click Landscape

The digital landscape is growing everywhere, and you need to keep up with it. That is why you need a great PPC management company. PPC advertising is the solution for e-commerce businesses, small businesses, and large businesses alike to get an immediate boost and a fast return on investment.

Pay per click advertising is one of the best and most cost-effective digital marketing strategies you can use today.You will almost immediately see a boost in phone calls, chats, leads, and sales from using professional paid search strategies.

Pay Per Click Services

Don’t partner with just any  paid search agency. SEO Design Chicago is the best PPC company marketing has to offer. Our PPC marketing agency will create the best PPC campaigns within your budget, offer up data to optimize your campaign and help you achieve your marketing goals. If you have run unsuccessful PPC campaigns in the past, we can run a PPC audit to find any issues and adjust your strategy to make it more effective.

Partner with the Best PPC Agency

Our agency offers trusted pay per click advertising services from paid search specialists with over a decade of experience. We will optimize your paid ads to help save you money and time.

If your business serves multiple locations we can create a multi-location PPC structure to help you reach all your clients and maximize your ad budget. Our dedicated PPC specialists are ready to work with you.

Get a Free Consultation and see how SEO Design Chicago can assist with Your Marketing Services!