One of the most important elements of building your website is implementing the right SEO strategies to get more traffic. The better your website’s SEO, the more clients and customers you will have, which will then increase your profits. The only issue is, then, figuring out how to create the perfect strategy.
This article will discuss the different elements of an SEO strategy, as well as how you can build the best strategy for your business and what sorts of results you will see from this process. From high ROI to more trustworthy information, SEO can positively impact your website in plenty of ways.
What is SEO?
The first question to answer before moving forward into SEO strategies is, “What is SEO?”
SEO stands for Search Engine Optimization. When you type a search into Google, you will be met with pages and pages of search results, each guiding you toward a different website. Most web users will not click past the first page of search results. That means the websites on the very first page are getting a significant amount of website traffic. SEO is the act of pushing your website further up the search engine results pages, or SERPs and getting you more traffic.
There are a lot of strategies you can use to get SEO results, which we will discuss here.
Components of an SEO Strategy
After discussing what SEO is and why building an SEO strategy is so important for your business, now let’s talk about the different elements of SEO strategies. There are six primary SEO components to make a good SEO marketing strategy, but there are other additional components that you can use, too. All of these different tools are immensely helpful in building your SEO, and you can choose to focus on the ones that will best support your business:
- Keywords: Keywords are one of the most essential parts of any strategy for SEO. Keywords are the words and phrases that people type into their search engines. The website results that appear typically have those specific words in their content, boosting them to the top of the SERPs.
- Backlinks: Backlinking is another important element of SEO. These are high-quality and reputable sources that you link within your own articles. The more reliable your backlinks, the more reliable you are.
- Content: Content is king when it comes to the best SEO strategies. Writing high-quality content that is reliable and engaging will help pull people towards your website.
- Meta Tags: Meta tags help provide additional information about a website beyond just what is in the header or description of a page. You can use keywords in the meta tags, too, and boost your SEO in a way that only your search engine will detect.
- Images: Adding photos of your products and other relevant ideas is a great way to boost your SEO. With the reverse image search function and the endless page of Google Images, people will be able to find your website through your pictures.
- Social Media: Especially when it comes to e-commerce, your social media presence can be a huge boost for your SEO. Social media sites, especially when they are well curated and cared for, illustrate to search engines that you are reliable and legitimate.
A Deeper Dive: Keywords, Content, and Backlinks
As previously mentioned, some of the key components of an SEO strategy include keywords, content, and backlinks. These elements of quality SEO strategies can be incredibly formative for your SEO strategy as a whole. So, let’s get a little further in-depth about each of these concepts and what you can do to improve your SEO.
Keywords
Keywords are the heart and soul of SEO. If you want a lot of people to visit your website, you need to use a lot of the words that people search for throughout your web pages. You can find keywords through different tools like the Google Keyword Planner, and then integrate them into all of the content through your website. Always mention your primary keyword in the heading of your article, and then scatter it a few times throughout the rest of the text. Strike a happy medium; use it enough to be noticeable, but not enough that it feels like spam.
Content
Everything you write on your website is content. Any videos or photos you have through your web pages can count as content, too. One of the best ways to increase your SEO is to consistently and frequently generate new content for your website. A great way to accomplish this is through a blog on your website. Write articles about your products, FAQs, or other elements of your industry that people may search for.
Backlinks
Backlinks demonstrate to your viewers that your website has relevant and factual information, which means that your business can be trusted. The key factor in Google rankings are backlinks; if you can reference and link to reputable websites like the New York Times, Forbes, and more, Google will push your website higher up the SERPs in an effort to offer searchers the best possible content.
Building an SEO Marketing Strategy
So, what does it take to build a marketing SEO strategy?
Beyond just the primary components of an SEO strategy, some of the basics of any good marketing strategy include website updates, URL length, word count, and even page titles.
It is important to remember, however, that there are actually different types of SEO. The strategies used within each type of SEO can greatly help increase your SEO. So, here are a couple of different uses for SEO that you should try to integrate:
- On-Page SEO: This is the type of SEO that covers the most important elements of SEO, like keywords and backlinks. This is the SEO that appears on every page of your website.
- Off-Page SEO: Off-Page SEO, on the other hand, is about the marketing strategies that appear off of your website. This could include your social media strategies, for example; the other ways you are pulling people to your website.
- Technical SEO: There is a lot that happens under the surface of your website, in the coding. Meta tags and other elements of your website’s code can have a big effect on your SEO.
- Local SEO: Focus on proximity. Especially if you have a physical storefront or local services, the majority of your customers and clients will be close to your location. You can improve your local SEO to cater more to this demographic.
Getting SEO Results
What are some of the best results that you can gain by creating an SEO strategy? There are a lot of reasons why SEO is important for your business, and the results can speak for themselves:
Building Trust and Credibility
The better your SEO is, the more reliable your website is going to be, almost by default. SEO increases when your content is factual and uses quality backlinks and other resources. This means that the people who visit your website are going to be met with more trustworthy and reputable information. Your merit as a company increases and gets you more customers and clients.
A Higher ROI
ROI stands for Return On Investment. A high-quality strategy for your SEO is going to get you an incredible return on investment, just like other marketing techniques can do. SEO helps you market your website to people online who are looking for products or services that you provide. When you work with the right team of SEO strategists, you can measure an excellent ROI in no time.
Cost-Effective Traffic Increase
Not only will an effective SEO marketing strategy offer you a high return on investments, but it will save you costs overall. So long as you are able to properly and strategically implement SEO across your website, you can rank very highly on the SERPs with minimal maintenance and worry. This will increase your web traffic without breaking the bank.
A Long-Term Solution
Playing a significant part in the cost-effectiveness of SEO strategies is the fact that your results will last you a long time. This is not a one-and-done marketing campaign. Instead, the impact that your strategy has on your website and your web traffic is likely to last for months, or even a year. Maintenance and upkeep are minimal, and you can always supplement your SEO by releasing new blog content.
Finding An SEO Consultant
At SEO Design Chicago, we have a team of expert SEO consultants who can help you perfect your SEO strategy. Especially if you are new to website building, SEO can be a difficult thing to perfect on your own. Luckily, our team is here to help! With experienced content writers, designers, consultants, and more, SEO Design Chicago can help push you to the top of the search engine results page.
At SEO Design Chicago, we can offer you SEO results that are sure to last. Contact us today and join us to craft the perfect online marketing strategy.
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