A blog is an integral part of any website’s SEO success, but sometimes it can be tricky to know exactly what to include in all of those articles. Luckily, writing good SEO content does not have to be as difficult as it seems at first glance.
This article will discuss all of the steps you will need to take when writing SEO articles, from finding topics to researching keywords. It will also touch on how content writing and copywriting are similar and alike, and how you can make your article-writing process a lot simpler by outsourcing to a professional SEO company like SEO Design Chicago.
How Do You Find Good SEO Topics?
One of the first steps in successfully writing quality SEO articles is to find good topics to write content about. Here are a few things that you can do to find good topics for your website’s blog content, all of which can make your content and copywriting target more traffic, bringing more users to your website:
Learn What Your Customers Are Asking
One of the first things you can do is talk to your staff and your customers. Find out what questions your customers frequently have regarding your services or products. Even if their questions are not about your specific product, and instead are more blanket questions about the industry that you work in, you can take advantage of those questions. Remember that your website’s blog can be about more than just your specific product: it can be about your industry at large, too.
Google Trends & Search Volume
In addition to just your current customer base, take a look at what people are searching online. Work with an SEO agency like SEO Design Chicago and look through Google trends to learn about the questions and SEO keywords people are typing into their search bar. This can easily offer you a list of questions that you could turn into article topics.
Additionally, you will be able to see the volume of each of these searches. That way, you will know what questions are most in need of answering, and could even be turned into more than one article delving into the specifics of the topic.
Social Listening
Beyond what your immediate customer base and Google searches are telling you, be sure to always practice social listening. When you are in a space with your peers, coworkers, or other people working in your industry, always keep your ears open. Topics of conversation between people in the industry could be excellent article subjects for your website’s content. You may be providing useful tips to customers, answering frequently asked questions, or even offering insight into the industry as a whole.
Using SEO Keywords
As a part of preparing your SEO research, you are bound to come across the concept of keywords. Keywords are an integral part of SEO articles and play a pivotal role in bringing more traffic to every page of your website. Keywords are the words or phrases that are commonly typed into a search engine like Google that might be relevant to your website’s content. Including these keywords in your own website will make your content more applicable, and boost it further up the SERPs.
Keyword selection can be very tricky, however. You cannot just grab every keyword you come across and stick them in your website content. In fact, it is actually very important that you are strategic and careful with the number of keywords you use as well as the frequency with which each of them is implemented. Too many keywords might send out a red flag to search engine algorithms and crawlers, potentially mistaking you for a scam or bot. Too few, and you might not get noticed at all. Finding the happy medium is essential for maximizing your SEO content.
Short keywords of one or two words appear on a lot of different websites. To stand out, find keywords that might be a little bit longer and don’t get as much search traffic. Even if they are not typed into Google quite as frequently, you are more likely to be at the front of their SERPs. Finding the right keywords and strategically placing them through your content will mean the best outcome for your site’s traffic.
Keyword SEO Research
After understanding the importance of keywords for your SEO articles, now the question becomes: how do I conduct good keyword research? Luckily, the answer to this question is not as difficult as it may appear at first glance. There are plenty of techniques you can use to research keywords for your SEO topics and more.
There are a lot of services that you can use through different SEO agencies like SEO Design Chicago that can help you dive into search engine algorithms, codes, and trends. This way, you can discover the actual search terms that people are using that relate to your niche. Then, by researching your competitors’ websites and SEO content, you can carefully calculate which keywords will be best for you to use in competition, and where you can generate more unique keywords for your content.
The most important thing is making sure that your content is aligned with user searches. Proper research will ensure that your website is jumping to the top of the search results page whenever people are searching for services or content that you provide. Every search engine has its own algorithm that it uses to connect search terms with results. Professional SEO companies like SEO Design Chicago can help analyze and learn those algorithms, then adjust your company website to successfully adhere to them.
Writing Quality SEO Content
When it comes to writing high-quality SEO articles, there are a lot of great tips that you can utilize! Here are just a few ways to make your SEO topics and writing truly stand out:
Stay Well-Organized
Having a well-organized and structured article is going to be a great asset to you. A well-structured article will help your readers easily read through and understand your content. Poor structure, on the other hand, can turn people away. If you have trouble with structuring your articles, consider writing outlines before you start on the main content. An outline is a great way to organize your thoughts and your subtopics ahead of time.
Use Backlinks
Using backlinks is one of the fundamentals of SEO writing. Backlinks are links from quality sources that you use throughout your article to help support your main points. They create a sense of authority, credibility, and relevance within your article that helps your audience form a trusting connection with your content. The more credibility you have, the more likely your website is to become a backlink on someone else’s page. This can increase your SEO.
Keep The Audience In Mind
Thirdly, always make sure that you understand your audience. Your audience will help determine your language, tone of voice, and even what words you choose to use in your writing. Always treat your readers with respect, but understand that they often will not have the same information that you do; that is why they are reading the article. Make sure you connect with your audience on a personal level while still maintaining a sense of authority. It is a fine line to walk, but it is possible!
Content and Copywriting
While you are writing SEO articles for your website, it is important to understand the difference between copywriting and content writing. Both forms of writing might be used as you conduct research and put together your blog, but knowing how they are different can help clarify your work as you move forward.
Content writing is the act of creating text-based content that is used to educate, inform, or entertain an audience. The main goal is to be in conversation with your customers, patrons, and other interested parties. You are not trying to sell anything but instead are focused on the spread of information.
Copywriting, on the other hand, is a strategy that is focused on encouraging the reader to accomplish a task. This task could be signing up for a newsletter, purchasing a product, or anything else you might be looking for from your audience.
Content writing is much more focused on SEO research. Copywriting often comes in the form of advertisements or sponsored posts. There is no right or wrong to using content and copywriting, so long as it is being put in the right place.
Outsource your SEO Writing
One of the best ways you can bring your SEO articles to the next level is by outsourcing your content writing. You can enlist the help of professional content writers who know how to properly integrate SEO keywords and backlinks into your articles. They also have experience in organizing and structuring articles so that your readers can easily engage with content.
At SEO Design Chicago, our team of skilled SEO writers and editors is here to help you create the best content for your website. Join us today for a new way to engage with your audience.
Contact Us today!