Content creation is the framework of the digital marketing industry. Without content creation, digital marketing would not exist. Content is the driving force of a brand or business’ success. With every piece of content, a new opportunity to reach a wider audience emerges. It is important, however, to note how copy vs content writing is different as many individuals are confused on their distinct definitions and purposes. If you are in the digital marketing field, it’s important to learn the difference between the two, so let’s talk about them.
What is Content Writing?
Content writing is the creation of text-based content that is used to further educate, inform, or entertain a specific audience. Their main purpose is not to drive sales or bring in customers, but to simply provide some sort of information or entertainment value. Content writing includes content such as blog posts, social media posts, emails, emails, white papers, ebooks, email newsletters, and news articles. The main goal of content writing is to be in a close relationship with your site viewers by giving them high-quality and valuable content that will enable them to trust you down the line. Once the credibility of your site has been recognized and trust has been acquired, it is then that your site viewers will become interested in your product or service. In other words, content writing serves as a gateway to converting your customers from mere site viewers and blog readers to paying customers.
The best kind of content writing; however, is not the sort that practically begs for site readers to buy your product or service. It is a subtle art. A process that doesn’t even mention your brand while simultaneously, attracting your customers to the prospect of purchasing. In addition, it allows your brand to build up its credibility and display its knowledge and authority about the topic at hand. It’s a great way for customers to find your brand in the first place since content writing is designed to be free and easily accessible.
What is Copywriting?
Copywriting, on the other hand, is a strategy that pursues a specific action to be made by the reader in the hopes of driving some sort of sale and increasing revenue. If the goal is to get your site viewers to buy a product or service, then the copywriting material would be centered around persuading them that it is something worth buying. Examples of copywriting content include things such as social media ads, PPC landing pages, sales emails, cost-per-mile ads, etc. Skilled copywriters are able to create compelling headlines and persuasive statements that entice people to purchase a product or service. Because of this, unconvincing or poorly written copywriting can truly put a damper on your brand’s reputation.
Copy vs Content Writing
Now, let’s discuss the main differences between the two writing styles.
The length of copywriting vs content writing is very distinct. As we have established, content writing is typically more educational and informative than content writing is. For this reason, it also tends to be lengthier than copywriting is. When you are trying to inform someone of something, you may need to provide examples and even give definitions to new concepts. It requires more attention to detail, more precision, and planning for effective execution. Otherwise, you could leave your readers confused or bewildered; having the information fly right over their heads. If a piece of content writing is too short, visitors may see it as invaluable. If it’s too long, readers might find it perplexing or boring.
Unlike content writing’s informative approach, the persuasion of copywriting is usually a much simpler process. Its worth isn’t based on length, so it isn’t as crucial of a characteristic to keep in mind. Persuasion-based writing often constitutes creating word pictures through descriptive language. It can typically use fewer words, which don’t need to be extensive, just meaningful and effective.
Another difference between the two writing types is the verbiage each uses. Since copywriting is meant to be more persuasive and convincing, it tends to be more emotionally charged than content writing is. Because a majority of purchases that customers make are based on emotion, this makes a lot of sense. People respond more often to emotional statements than factual ones. That’s why emotional appeals are common in marketing, especially in the digital marketing space. Many copywriters appeal to emotion by making consumers feel as though they’ll be missing out if they don’t buy a certain product. They subliminally convince them that they’ll feel alienated or that they won’t fit in if they do not purchase it. Other times they entice consumers by describing how the product will enhance their status or appeal to other people.
Content writing is typically educational, so the word choice in this scenario is less emotionally based. Instead, content writing’s value comes from accuracy and grammatical correctness. If a reader is looking for information, it is likely that reading a piece of content with frivolous errors is going to deter them from reading further and from trusting the company as a whole. Thus, content writers need to stay vigilant to ensure that grammar and punctuation errors do not occur. They should also ensure that word choice is always professional but still easy for the audience to digest.
Search Engine Optimization (SEO)
SEO is another way copy vs content writing differ. Content writing relies much heavier on effective SEO techniques for a number of reasons. For one, content isn’t commercial. It is meant for enjoyment free of charge for the reader. So, it is something that readers are actively looking for and if they enjoy it, will share it with others. Additionally, since content writing is longer, there is more opportunity for content writing to rank for keywords in search engines. It ends up attracting more views to your content and can increase your number of backlinks.
Organic vs Commercial
This was alluded to earlier, but this is a difference that needs to be explicitly stated. One of the biggest differences of copywriting vs content writing is that content writing is created as an organic piece of content that is meant to create a positive response from the reader towards the business. It’s meant to make the brand look good, show that they are worthy of recognition, and that they know their stuff. Copywriting’s primary focus is on making sales. That doesn’t mean that copywriting should be inauthentic or that copywriters have a “money-hungry” attitude. Instead, it simply means that the main goal is not just to reel potential customers in through commercial marketing tactics.
Which Should I Choose?
In terms of which sort of writing is best for your brand, there is no single answer to copy vs content writing. Incorporating both copy and content writing into your strategy is important to building your brand. Content writing will help you form new, long-lasting, and strong relationships with your visitors. It helps you gain a strong presence in the market and increase your brand recognition and credibility. You’ll be able to incorporate SEO techniques through your usage of keywords that relate to your potential customers’ search queries, backlinks that can help build domain authority, and optimized photos and videos. Content writing will help you build trust among newcomers to your brand who are curious about your services but perhaps need some proof of your expertise and knowledge. You’ll be able to make your brand stand out from the rest with your well-formatted, grammatically correct, and easy-to-understand articles.
Copywriting is equally important. You’ll need effective copywriting skills in order to be able to increase sales, attain a higher number of conversions, and ultimately hit your revenue goals. A well-versed copywriter will be able to create emotionally charged advertisements through persuasive speech and compelling word choice. While content writing laid the foundation of what your brand or business stands for, believes in, or helps people to understand; copywriting helps to seal the deal by getting your readers to buy into your product or service. Your usage of commercial marketing techniques will allow you to entice potential buyers into consulting your business.
Using Both Copy and Content Writing
Although it may seem that copywriting is the one to focus on, since it is profit-driven, copywriting can only be as good as the content writing that goes along with it. Content writing is what builds trust and copywriting is what brings monetary gain. You simply cannot have one without the other. That is why a business that effectively tackles content and copywriting is set to have a prosperous future. Be sure to focus on both of these writing styles to maximize success.
- What makes copy vs content writing different?
- What is copywriting?
- How does content writing affect SEO?
- What is content writing?
- Which is better: copy or content writing?