How SEO Services Help Real Estate Agents Generate More Leads Online

As a realtor, you know that your business runs on trust and relationships. In an increasingly online world, how do you build trust with prospective home buyers you’ve never even met? 

A comprehensive digital marketing plan is the answer. By optimizing each element of your website for search engines, your agency will be listed at the top of search results when motivated home buyers are looking for real estate. 

Whereas many real estate SEO companies simply build you a website and then leave you on your own, our team at SEO Design Chicago designs personalized SEO plans that are tailored to your budget and goals. Whether you’re building a website from scratch or just want a few updates to your technical SEO, we can design a comprehensive strategy that delivers the results you need. 

We’ll cover some of the strategies our full-service real estate SEO agency uses to position your business as the top real estate option for your target audience. 

Not sure if anyone is even seeing your website? Check now with a free comprehensive SEO analysis.

On-page SEO services for Real Estate Brokers and Agents

Generating new leads is an ongoing struggle for most real estate agents. These days, 43% of homebuyers start their journey online. You can take advantage of changing customer behavior to make sure that the most motivated homebuyers are directed straight to your agency from their search engine results pages by maximizing your on-page SEO performance.

On-page simply refers to all the elements that make up your website, from your images, keywords, titles, and page load speeds. Making sure that all of these are working at peak performance — no 404 errors, please! — and that they closely match searcher intent is the best way to turn your website into a lead-generating machine.

Our team will go through your entire website, including the data that runs in the background, to identify problems that might be hurting your search rankings. Then, we’ll draw up our customized list of recommendations, focusing on the changes that give the greatest results. Your dedicated account manager will discuss the entire plan with you, so you’re empowered to direct the changes according to your particular business goals. 

With SEO Design Chicago, your entire strategy is on your terms and tailored to your budget. 

Link Building Services for Real Estate Brokerage Owners

Link building is a crucial strategy for managing your online reputation. Every site on the web has a map of links leading to and from that site, connecting it to other sites on the internet. If your website is linked to broken or spammy websites, your rankings will suffer. 

Link building is an important part of SEO campaigns because it makes sure that your website is present on relevant local databases, like Zillow, Realtor.com, Apartments.com, Yellow Pages, Better Business Bureau, Chamber of Commerce, and more. Making sure that your information is complete and consistent across these directories makes it easier for search engines to index you correctly, and more likely that you show up at the top of home buyers’ search results. Plus, you may get some additional traffic just from being listed on these directories. 

WordPress SEO for Real Estate

WordPress is one of the most popular CMS tools, hosting over 472 million websites worldwide. If you host your realtor website on WordPress, you may have paid someone to set up a nice-looking website, but you’re not sure if it’s doing anything other than just sitting there online. 

SEO solutions help homebuyers actually find your WordPress site by making it more likely to be featured on the first page of search engine results pages (SERPs). Since most people are unlikely to ever click on results that aren’t on that first page of results, SEO delivers real results in terms of lead generation. 

Our real estate SEO experts have a deep familiarity with WordPress. They can quickly analyze your site to identify the most effective updates to drive more traffic to your business. 

Shopify SEO for Real Estate Brokers

Shopify has become a household name for e-commerce, but has found a niche following among real estate agents thanks to its image-rich templates and ability to integrate forms and documents easily.

Just like with WordPress, a Shopify site needs to be fully optimized according to SEO best practices to make your real estate digital marketing strategy fully effective. Our team knows the ins and outs of all the different content management systems available and can identify high-impact areas for improvement — all according to your budget. 

SEO Website Optimization for Commercial Real Estate Firms

Commercial real estate marketing services need to include high-quality local search tactics and detailed audience segmentation to be effective. Since you might be managing everything from apartments to office space, your local SEO efforts need to be specific to the properties you manage. For example, keywords and image tags that address office space downtown need to be matched to relevant searches for geographically specific locations. If you have an office space in downtown Atlanta, you don’t want to be showing up on results pages for downtown Chicago. 

Our real estate SEO services can create targeted landing pages and optimized subpages on your site that align with different audience profiles, from tenants to investors. This ensures that your offerings are reaching the right people. 

FAQs: Real Estate Marketing Strategies that Work

Our SEO experts have helped hundreds of businesses of all sizes increase their website traffic and sales through targeted SEO strategies. Check out some of the most common questions we receive about SEO for the real estate industry. 

What is SEO for real estate, and why does my business need it?

The best real estate SEO strategies rely on improving each element of your website to ensure that it appears higher in search engine results pages. This involves structuring your website code, images, titles, tags, content, keywords, and links to closely match the terms and topics that your local customers are searching for. 

When prospective home buyers conduct certain searches, like “homes for sale near me” or “Victorian home downtown,” you want those searches to connect directly to your relevant listings. SEO content and website design are two of the most affordable and effective ways to match homebuyers who are already looking for your listings with your agency. 

How does on-page SEO help my real estate website rank higher on Google?

On-page SEO means every element on your website is carefully analyzed to make sure that it’s working to help search engines index your site properly and match the most relevant keywords to your business. When you optimize your website, you show Google that you are the best match for what your target customers are looking for, which makes you rank higher. 

A strong SEO strategy is a powerful lead generation tool because it means your entire website is working at all times to direct traffic to your site by ranking higher on Google. 

Can link building really help real estate companies get more leads?

Link building specifically for real estate professionals will focus on improving your online reputation in the highly competitive real estate market.

This means we will go through your entire link map with a fine-toothed comb, weeding out broken and poor-quality links that hurt your SEO. Then, we’ll make sure that your website is listed on relevant directories, blogs, social media channels, and news outlets that are popular with home buyers.

This will boost your real estate leads in two ways. First, those customers click on your link directly from those sources. Second, it improves your overall reputation with search engines by showing that you have high-quality connections to other reputable sources across the web. 

Which platform is best for SEO — WordPress or Shopify for real estate websites?

Both platforms have built-in SEO tools that make them effective real estate website platforms. Whichever you choose, keep in mind that any platform is going to require additional optimization to get the most organic traffic possible. 

That said, WordPress offers more customization options, but it requires a professional touch to keep all the plugins running properly and make sure the code is optimized for search. 

Shopify is designed for product-based sales, so it might not be the best fit for real estate agents. On the other hand, some people like it because of its media-rich interface, which is popular in a time when homebuyers want more video and photo content. 

How long does it take to see results from SEO for real estate agents?

Comprehensive SEO strategies are a long-term investment. They are designed to drive traffic to your website by making sure each element is fully matched to fulfilling customer search intent. Since it takes a while for your domain authority to grow, it can sometimes take around six months for a customized SEO approach to show consistent results.

That said, once your well-indexed, keyword-optimized site starts bringing in leads and conversions, this will send more signals to Google that your site is the right place for searchers to find the best real estate services near them. This will help grow your real estate business faster in the long run, because it’s sustainable. Each success you see will further boost your ranking, without requiring additional ad spend. 

Ready to get more organic traffic to your real estate business? Request your free SEO audit today to see how our top SEO agency can boost your growth!