Why Every Pet Cremation Business Needs a Compassionate, Conversion-Focused Website

In today’s always-online world, word-of-mouth recommendations aren’t enough to help your business reach the grieving pet owners who need your memorial services. 

A user-friendly, technically updated website will demonstrate to visitors that you offer heartfelt pet cremation and burial services that help them say goodbye to their cherished pets with dignity. 

There’s a lot that goes into developing a quality website for highly sensitive services like pet aftercare. We’ll cover some of the key things to keep in mind — both in your messaging and technical updates — to position your business as the best option. 

WordPress Development and Design for Pet Cremation Businesses

Your website needs to communicate that you provide dignified and caring services through every step of the aftercare process. Make it simple for pet owners to realize that you treat every pet with empathy and professionalism, and you will quickly see an increase in bookings. 

When our experienced team at SEO Design Chicago designs a customized WordPress site, here are some of the details we optimize to make sure that your site is bringing in new customers who need your services: 

• Conversion-focused design
• Clear visuals
• Ongoing support and maintenance
• Mobile display optimization
• Speed checks and updates
• SSL certificates and automatic backups
• Clear and persuasive copy 

Not sure if your website is bringing in new clients who need a pet cemetery, crematorium, or memorial service? Check now with a complimentary SEO analysis.

Joomla Development and Design for Pet Cremation Services

Joomla is a cost-effective option that is popular with many small business owners. To make the most of your Joomla site, we recommend using the built-in SEO plugins to their full advantage.

This ensures that people who are actively searching for aftercare for their beloved pets will easily find you online. 

Our team is here to guide you through every step of the web design process. Whether you want to build a site from scratch, migrate over to an easier-to-use platform like Joomla, or just complete a few updates, we’ll customize a plan just for you. 

Squarespace Development and Design for Pet Funeral Homes

Squarespace is popular for its drag-and-drop design interface, which makes it a great starting point for small business owners who want to get their business profile online quickly. 

For pet funeral homes, pet cremation, and personalized memorial businesses, the time usually comes when a DIY solution is no longer sufficient. While you can continue to host your site on Squarespace with no issues, a professional team can maximize its potential. Our team can optimize every element of a Squarespace site, including:

• E-commerce integration
• Graphic design
• Speed tests
• Creative content 
• Email integration

HTML5 Development and Design for Pet Aftercare Service Owners

While drag-and-drop interfaces offer a convenient way to get started, any digital design project will quickly require access to code for advanced work.

Regardless of the particular content management system (CMS) a site uses, they all run on a language called HTML5. This is the language underlying everything from how an image displays on your screen to how an app downloads on your phone.

At SEO Design Chicago, our development team has the technical skills needed to ensure consistency across your website, apps, and ads. You won’t have to worry about different designers for each step of the process — as a full-service digital marketing agency, we streamline your entire marketing plan for efficiency and affordability. 

Shopify Development and Design for Pet Memorial and Keepsake Companies

Your business offers lasting memories of beloved family members. A paw print impression, a plaque, and similar items to honor your pet’s memory are a great addition to pet memorial services. 

To expand into personalized memorial items to honor passed pets, you need some kind of e-commerce plugin for your CMS or a separate Shopify site.

Our Shopify developers are pros at the technical side of product pages and the creative side of writing compassionate content that conveys respect for a pet’s remains. 

When starting a Shopify site, remember that you still need to optimize your product pages for search to ensure that people actively searching for memorial items can easily find you. 

Dynamic Landing Pages for Veterinary-Affiliated Aftercare Businesses

Many aftercare businesses partner with veterinary providers to reach more potential clients. This is highly effective, since most people trust their vet’s recommendation.

When you have clients in need who don’t have a regular family vet, dynamic landing pages can be a highly effective way to display your specific services to clients in different locations. 

A dynamic landing page will display content tailored to the query of the searcher. For example, it can adjust to show care options based on the particular species, like a cat, dog, horse, or bird. This makes it easier for you to match your specific service to the right clients. 

While it might seem like a small distinction, smoothing the process makes it much easier for grieving pet owners to actually access the care you provide. 

Geo Landing Pages for Multi-Location Memorial Companies

A geotargeted landing page is simply a subset of a dynamic landing page. For example, your business might have two locations in a larger city like Chicago. A geo landing page will display location-specific details — like hours, contact information, and services provided — based on the criteria of the searcher. This makes it easier for them to quickly book a pickup or appointment based on which location is nearest to them. 

Application Development for Pet Memorial and Keepsake Companies

Pet owners frequently cite the timeliness of the cremation process as a top concern when it comes to aftercare. A customized application could be one way to allow pet owners to closely track the process, shop for mementos, and read grief-related material that can help them process their emotions while they wait for the remains to be returned to them.

This is just one usage of a customized app — you may have other ideas, like a customized digital photo book option! Wherever your creativity leads, you will need an experienced app development team that can get your application running smoothly. 

FAQs – Helping Pet Owners With Their Farewell

If you operate a cremation or burial service for pets, you need to let people know that you are serving nearby clients. Marketing such a sensitive and emotionally difficult process can be a puzzle, though. 

We take you through the key questions that every crematory runs into when leveling up their marketing process. 

What makes a good website for a pet cremation business?

Your website needs to communicate that every pet will be treated with dignity and respect. Your visuals and copy need to convey compassionate pet cremation and personalized care. Photos of loving pet owners with their faithful companions will show far more warmth than a blank homepage with nothing but your logo. 

Along with reassuring aesthetics, your website needs to answer important questions tactfully. Most people want to know that when their pet is cremated, they will receive the ashes of only their own pet back. You can reassure them that your private cremation services will honor the remains. Including testimonials from previous clients can show others that you are trustworthy.

Similarly, the booking process needs to be as frictionless as possible. Your service pages should be clear and concise. People immersed in the grieving process don’t want to click through multiple menus or wait for a call back from your office to care for their pet’s remains. Implementing FAQs and automatic replies can be a great way to smooth the path for people. 

Which website platform is best for pet cremation companies — WordPress, Wix, or Squarespace?

Any platform requires ongoing maintenance to function properly. Overall, WordPress is the clear leader for flexibility, SEO, and growth potential. Since it offers a blank slate for design and some of the best SEO plugins out there, a customized WordPress site will grow with any business. The downside is that it tends to require a little more expertise to get up and running and for ongoing management.

Wix and Squarespace both have good plug-and-play interfaces with some built-in SEO functionality. While Wix has good SEO features, it can be hard to move your site to a different CMS later on if you outgrow it.

Squarespace is the most basic option of the three. It has a simple, drag-and-drop interface that helps many small business owners get started, though there are a limited number of template options available. 

Our web design and development services are tailored to your needs. Whether you just need some updates or a complete redesign, our team has the programming knowledge to make a beautiful, customized site for your business.

How can a website design help build trust with grieving families?

Every part of your website design needs to communicate peace of mind throughout the cremation process. You need to carefully balance professionalism and comfort while you discuss the practical details. For example, you can pair warm visuals and color palettes with clear, informative copy that explains your pickup process. This helps to subtly reinforce the message, “You can bring your pet to us and be treated well!” 

Do pet cremation websites need online forms or chat features?

Online forms and chat are invaluable for aftercare services. When pet owners need to make cremation arrangements, it is usually on a tight timeline. They are also probably experiencing strong emotions at the time. You don’t want to force them to leave multiple voicemails or emails and then wait for a call back.

Forms and chat can help pet owners through the aftercare process with compassion. Consider including a simple questionnaire-style chat form that guides them through the process and gives them the information they need to make a decision at every step along the way.  For example, you can start out by asking if they are seeking care for a cat, dog, horse, or other pet. Follow with questions that help them book services easily — cremation or burial, whether they want pet memorial services, what kind of urn to use, if they want to add on memorial products, etc. 

How often should I update or redesign my pet cremation website?

Best practices for most websites include an annual content update. Though it might seem like your website is just fine, subtle changes in your business sometimes need to be reflected in your website content.

Your website should undergo a full audit and update every 3–5 years to ensure that it’s meeting your SEO goals. Don’t forget that most CMS platforms require periodic maintenance to make sure the website loads and displays properly. 

Check to see how your website is performing with a free comprehensive SEO Audit.