Most people don’t search for auto glass companies as part of their regular routine. Auto glass replacement is something that you rarely need, but when you need it, it’s important to find a high-quality, affordable provider. Your business can stand out as the top provider in your area through effective online advertising.Â
Our digital marketing team can help match potential customers who are looking for a glass, window, or windshield repair service with your business. By optimizing your shop’s online profile, we can increase your repair team’s ranking on search engine result pages (SERPs). This makes your business listing one of the first results that appear when a customer searches “auto glass repair near me” and makes it more likely they will choose your business over your competitors.Â
Streamlining and updating all portions of your online auto glass marketing presence can be complex. Trust our digital marketing experts at SEO Design Chicago with your advertising needs so you can get back to running your business. Request a free SEO analysis today to see how we can boost your shop’s profile.Â
A full-service marketing firm
Our agency provides a wide variety of digital marketing services to help increase website traffic by increasing your ranking in search results. We create a customized marketing plan and SEO strategy for each of our clients, depending on their particular goals. This helps you make the most of your marketing budget and increase your ROI on advertising.Â
Our services include:Â
- Search Engine Optimization (SEO)
- Web Design and Development
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- Content Marketing
- Reputation Management
Search Engine Optimization (SEO)
You know you have a great car glass repair business, but can customers find it? In the rapidly changing marketing landscape, online advertising is essential. People don’t turn to a phone book to find a service; they look online.Â
Successful auto glass SEO means that your business will show up in local search results when people search for products or services related to what you provide.Â
SEO Design Chicago specializes in optimizing websites, local business profiles, and social media channels to attract customers and increase your online visibility. We start with a comprehensive audit of your existing website and social media accounts. This shows us what is working well and what could be performing better. Then, we schedule a call with you to create a custom marketing plan to help you attract new customers.Â
Our SEO services include:
- Competitor analysis
- Keyword research
- On-page/off-page SEO
- Content creation and updatesÂ
- Local SEOÂ
- Link buildingÂ
- Technical SEOÂ
- Reporting
Helping customers find you quickly and easily via search engines, maps, and voice search will dramatically increase the number of customers who can find your replacement glass services when they need them.Â
Local SEO
Most customers are specifically looking for service providers in their geographic area. If you’re on vacation in Daytona Beach and have a cracked windshield, you aren’t interested in repair services in Chicago.Â
In fact, up to 46% of Google searches have local intent. Optimizing your online presence for local searchers can give you a huge return on investment. This is especially important if you have multiple locations or operate on a franchise model, so that customers can find the location nearest to them.Â
Our team excels in local SEO, including optimizing your Google Business Profile and Bing Business profile, as well as local keyword research. Make sure that the customers closest to you are directed to your business through effective local SEO.Â
Web Design and Development
Your website is like the home address of your business. It should be easy to navigate, visually appealing, and answer key questions about your business. For the windshield repair industry, this includes details like your hours, location, certifications, products, rewards programs, customer reviews, and, of course, auto glass services you provide. If this information isn’t prominently featured on your site, customers may get frustrated and quickly navigate to other auto glass websites.
Along with graphic design, our team can also handle the backend of your website. Slow websites that take forever to load or don’t appear properly on a smartphone receive far fewer customers than websites with a positive user experience. Our technical team can recommend the best web hosting service for you, update your schema markup, and resolve duplicate pages and other technical SEO issues that slow down your site.Â
Since we’re a full-service firm, we will work with you to develop an SEO, content, or social media strategy that integrates seamlessly with your optimized website.Â
Pay-Per-Click (PPC) Advertising
A solid SEO strategy helps customers searching for auto glass repair and replacement find you quickly. Pay-per-click (PPC) advertising complements this strategy by promoting your services through ads placed on the top of results pages for the auto glass industry. The advertiser pays for every click that the ad receives, hence the name PPC.Â
PPC advertising relies upon a complex system of bidding on keywords and developing comprehensive ad campaigns. The benefit of working with a full-service digital marketing firm like SEO Design Chicago is that we can integrate your PPC strategy with organic local search efforts, social media marketing, and even traditional advertising methods to ensure that you’re making the most of your marketing budget.Â
Social Media Marketing
Social platforms are increasingly a highly profitable way to connect directly with customers and increase your market share in a particular industry. Social media is a great way to get customer reviews and advertise your hours, pricing, and location.Â
Social marketing for auto glass companies should be primarily visual, as this is the primary way customers engage with social media feeds. Our skilled social media content creation team can create a wide variety of engaging visual content to keep people interested in your brand.Â
Social media campaigns are a great way to direct people back to your website’s landing pages. When they see interesting or useful information on their feeds, they will be more likely to click on the post. This can be designed so that your social media accounts offer one-click directs to landing pages with your core services, turning visitors into customers. By choosing a full-service digital marketing agency like SEO Design Chicago, you ensure that your marketing efforts will work together for maximum effect.Â
We can also help you determine which social media platform is the best fit for your business and target audience. Each social media channel has its own particular culture and core demographic. Some platforms, like Instagram, recommend posting daily for maximum impact. Our team can create a coherent plan and posting schedule that keeps customers interested and frees up your time for running your business.Â
Content Marketing
People often ignore ads when surfing the web, but increasingly turn to the internet for interesting, informative content about topics that interest them. When brands provide that helpful content, customers spend more time engaging with them online and have a higher level of trust in their business.Â
Content for this industry could include a series of blogs on car maintenance and repair. Or, you could engage existing customers with a series of follow-up email marketing messages explaining how to take care of their new auto glass. Since car repair and maintenance are broad topics, the possibilities are endless.Â
Our team can create engaging content that is easily shareable across your website and social media platforms. This helps keep your business at the forefront of people’s minds. When the time comes for a chip repair or a new windshield, you will have trust already built up with this group of consumers.Â
Reputation Management
When customers search for windshield replacement near them, they want to know that they are choosing dependable, high-quality technicians. Your business might have very minimal online presence, or your name might be known on windshield repair forums, social media accounts, business review platforms like Yelp, or local neighborhood pages. We can help you leverage that visibility to ensure that your shop has a positive reputation in your city.Â
SEO Design Chicago offers a comprehensive reputation management plan to help service providers, like your auto glass business, build their online reputation through soliciting positive reviews, sharing them widely across their digital profiles, and quickly responding to negative feedback to solve problems and restore client confidence. Our data-driven approach to reputation management ensures that each aspect of your shop’s performance online is tracked and continuously improved. Â
Schedule a free SEO audit today to learn how our experts at SEO Design Chicago can help take your auto glass and windshield repair business to the next level!Â
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