Our full-service digital marketing firm has over ten years of experience as a marketing provider for service-based businesses — like business brokers — across the nation. Our team understands how to identify and connect with your target audience to grow your pool of potential clients.Â
We combine the latest business insights with our proven track record of growing our clients’ customer base.Â
Our digital marketing services for the business brokerage industry include:Â
- Website design, updates, and optimizations
- Content marketingÂ
- Search engine optimization (SEO)Â
- Social media management
- PPC campaigns and paid ad strategy
Our 100% USA-based team will create a customized marketing plan for your business broker or M&A advisory services.Â
Schedule a free call with SEO Design Chicago today to discuss your advertising goals and learn how we can help you bring in more clients as a business broker.
Why Business Brokers Need a Digital Marketing Strategy
Business brokers facilitate the sale of businesses. Much like a real estate agent, a business broker helps match buyers and sellers. Thanks to online marketplaces, it’s easier than ever to connect buyers and sellers. Some brokers make the mistake of thinking this means that they don’t need to market their business when, in reality, brokers need to work harder than ever to build trust with potential clients.
Our experienced marketing team at SEO Design Chicago can build your online presence and help you develop a client list of interested business people.Â
Essential Digital Marketing for Business Brokers
Many of your ideal customers don’t even know that they need help buying or selling their business. Your job as a business broker is to assist buyers and sellers with the legal and financial details. Our job as your digital marketing team is to make sure that prospective buyers and sellers know about your services and can easily learn about you as an advisor.Â
We will optimize your entire online presence to communicate your value to potential clients.Â
Website Design and Optimization
People looking to buy or sell businesses should be able to clearly see the value you bring to their transactions when they visit your website. Why should they choose you as an intermediary when they sell or buy a business? What is your experience or qualifications? What are the benefits of involving a broker during the selling process?Â
Your website can address all these questions. It should also be visually appealing, easy to navigate, and load quickly. This helps visitors to your website have a positive experience with your brokerage instead of becoming frustrated and clicking away to another page.Â
Our experienced web development team can develop an attractive, responsive website from scratch, or we can update existing sites. We will optimize your content, tags, and schema markup to ensure that your website is easily found and indexed by search engines. This will make it easier to market your business as your website turns into a lead-generating machine. It will match potential buyers and sellers searching for information on the business sales process.Â
Get a free website SEO Audit today to learn how your business broker website can bring more clients to your business.
Content Marketing
Fresh, helpful content is one of the best ways to grab the attention of your ideal clients. They may not even know that you and your services exist. By offering valuable information they are searching for, you can also provide information about your business and your unique abilities as a broker.Â
For example, business buyers and sellers might be searching for topics about business valuation. You can publish a blog series or a downloadable eBook that explains how business brokers can help buyers and sellers navigate the valuation process. This positions you as an authority to your ideal clients and helps to build trust with the people who may eventually want to hire you to help as a broker for their business transactions.Â
Our industry experts can create informative, engaging content that addresses the trending topics that your target audience is looking for. This keeps your online presence relevant and helps to drive revenue to your business.Â
Social Media Marketing
Social media can be a great way to connect with small and mid-sized business owners who can become your ideal clients. Each social media platform has its own particular best practices and tone. By strategically building a network of business contacts on LinkedIn or Facebook, you are positioning your brokerage to be the one customers turn to when they need to find a buyer for their business someday.
By not investing in social media, you could be turning away potential customers. Most people don’t actively advertise that they are considering selling or buying a business. If you are active in business-related communities, people will be more likely to turn to you as the go-to person if they ultimately sell.
Is your social media content even reaching your target audience? Schedule a free call with SEO Design Chicago to learn how we can help you leverage social media to get more clients!Â
Ad Management for Business Brokers
Do you want to get your business broker expertise in front of high-value clients? Our team leverages data to determine the most effective place to display ads promoting your brokerage services. We can help you choose between Google ads, social media ads, and display ads on relevant pages where your target audience is already browsing.
The pay-per-click (PPC) strategy depends on a number of constantly changing factors to achieve top-placing ads on search result pages. Â Our PPC team has over a decade of experience dramatically improving brand visibility with paid search strategies.Â
Digital advertising allows you to manage and analyze every component of your ad strategy. Our team will continuously monitor and improve your ad placement and bid strategy to achieve the best click-through rate on your ads. Ultimately, this leads to more business and revenue for your brokerage.Â
Combining In-Person Networking and SEO
Business brokerages rely on a great deal of trust. People build a business over years, even decades. As a business broker, you need to communicate that you can help your clients successfully sell the business they have worked hard to create.
This all hinges on getting your services in front of the right people. Networking locally is a great place to start. Your local Chamber of Commerce or Small Business Association are ideal settings to meet business owners in person and share your information.Â
Many other business owners never attend these events, however. And those who are interested in buying an existing business or franchise aren’t generally included in these kinds of groups. So, how do you reach these potential clients?Â
That’s where effective SEO comes in.
Is your business brokerage service ranking in search results? Find out by booking a free local SEO audit.Â
Don’t Miss Out on Potential Clients
There may be dozens of individuals in your region who want to invest their savings in a local business. You are the ideal broker to help them with the legal and financial diligence process necessary to make their plans a reality. But if they search for brokerage firms or M&A advisors, they are likely to see only the results for massive national brands. Since most small business buyers ultimately end up purchasing locally, you are probably the better fit. You can make that case by matching the content of your online presence to the information that customers are looking for.Â
Effective search engine optimization matches every piece of your online presence to search terms that your target audience is actively searching for. If you don’t show up in the top three search results for these potential clients, it’s unlikely that they’ll ever notice your brokerage business, and you’ll miss out on possible clients.Â
Find Local Clients for your Business BrokerageÂ
Clients want a business broker who understands the local market. By optimizing your website for local SEO, we can help direct clients from your geographic region to your brokerage business.Â
Our local SEO experts will improve your rankings in local search by:
- Optimizing your Google Business Profile
- Claiming and linking to local directories
- Audience segmentation and targeting
- Optimizing for high-intent local keywordsÂ
This helps link your services to customers looking to buy a business in your area. When they’re ready, they will immediately find your services listed in a prominent place in Google search results.Â
Schedule a free call with SEO Design Chicago today to learn how we can create a customized digital marketing plan for your business brokerage!Â
Animal Physical Therapy Marketing Resources
Reddit’s Most Popular Subreddits in 2025
Reddit has evolved into one of the internet’s most influential platforms, hosting hundreds of thousands [...]
B2B Software Examples Every Business Should Consider in 2025
The number of business software that has become available has transformed dramatically over the past [...]
What is an Average Reddit Karma? Importance for Posting
Reddit karma serves as one of the platform’s most misunderstood yet essential metrics, representing a [...]
What Does DNS Stand For? Understanding Domain Name System
The internet operates on a complex foundation of interconnected systems that most users never see [...]
Best Database Migration Tools for 2025
Data migration has become a critical process for businesses navigating digital transformation, cloud adoption, and [...]
Magento to Shopify Migration Considerations
Businesses running on Magento increasingly find themselves evaluating more modern, scalable eCommerce solutions as their [...]
The Best Programmatic Advertising Strategies in 2025
Digital marketing has undergone a revolutionary transformation in how brands purchase and optimize their advertising [...]
The Most Popular Shopify Apps Every Store Owner Needs in 2025
Building a successful Shopify store requires more than just an attractive design and quality products. [...]
Contact us to get started
