Marketing Services for Business Brokers 

Our full-service digital marketing firm has over ten years of experience as a marketing provider for service-based businesses — like business brokers — across the nation. Our team understands how to identify and connect with your target audience to grow your pool of potential clients. 

We combine the latest business insights with our proven track record of growing our clients’ customer base. 

Our digital marketing services for the business brokerage industry include: 

• Website design, updates, and optimizations
• Content marketing 
• Search engine optimization (SEO) 
• Social media management
• PPC campaigns and paid ad strategy

Our 100% USA-based team will create a customized marketing plan for your business broker or M&A advisory services. 

Schedule a free call with SEO Design Chicago today to discuss your advertising goals and learn how we can help you bring in more clients as a business broker.

Why Business Brokers Need a Digital Marketing Strategy

Business brokers facilitate the sale of businesses. Much like a real estate agent, a business broker helps match buyers and sellers. Thanks to online marketplaces, it’s easier than ever to connect buyers and sellers. Some brokers make the mistake of thinking this means that they don’t need to market their business when, in reality, brokers need to work harder than ever to build trust with potential clients.

Our experienced marketing team at SEO Design Chicago can build your online presence and help you develop a client list of interested business people. 

Essential Digital Marketing for Business Brokers

Many of your ideal customers don’t even know that they need help buying or selling their business. Your job as a business broker is to assist buyers and sellers with the legal and financial details. Our job as your digital marketing team is to make sure that prospective buyers and sellers know about your services and can easily learn about you as an advisor. 

We will optimize your entire online presence to communicate your value to potential clients. 

Website Design and Optimization

People looking to buy or sell businesses should be able to clearly see the value you bring to their transactions when they visit your website. Why should they choose you as an intermediary when they sell or buy a business? What is your experience or qualifications? What are the benefits of involving a broker during the selling process? 

Your website can address all these questions. It should also be visually appealing, easy to navigate, and load quickly. This helps visitors to your website have a positive experience with your brokerage instead of becoming frustrated and clicking away to another page. 

Our experienced web development team can develop an attractive, responsive website from scratch, or we can update existing sites. We will optimize your content, tags, and schema markup to ensure that your website is easily found and indexed by search engines. This will make it easier to market your business as your website turns into a lead-generating machine. It will match potential buyers and sellers searching for information on the business sales process. 

Get a free website SEO Audit today to learn how your business broker website can bring more clients to your business.

Content Marketing

Fresh, helpful content is one of the best ways to grab the attention of your ideal clients. They may not even know that you and your services exist. By offering valuable information they are searching for, you can also provide information about your business and your unique abilities as a broker. 

For example, business buyers and sellers might be searching for topics about business valuation. You can publish a blog series or a downloadable eBook that explains how business brokers can help buyers and sellers navigate the valuation process. This positions you as an authority to your ideal clients and helps to build trust with the people who may eventually want to hire you to help as a broker for their business transactions. 

Our industry experts can create informative, engaging content that addresses the trending topics that your target audience is looking for. This keeps your online presence relevant and helps to drive revenue to your business. 

Social Media Marketing

Social media can be a great way to connect with small and mid-sized business owners who can become your ideal clients. Each social media platform has its own particular best practices and tone. By strategically building a network of business contacts on LinkedIn or Facebook, you are positioning your brokerage to be the one customers turn to when they need to find a buyer for their business someday.

By not investing in social media, you could be turning away potential customers. Most people don’t actively advertise that they are considering selling or buying a business. If you are active in business-related communities, people will be more likely to turn to you as the go-to person if they ultimately sell.

Is your social media content even reaching your target audience? Schedule a free call with SEO Design Chicago to learn how we can help you leverage social media to get more clients! 

Schedule a free call with SEO Design Chicago today to learn how we can create a customized digital marketing plan for your business brokerage!