Digital Marketing for Recruitment Agencies with SDC
A few of the marketing services we provide for recruitment agencies include:
- Local SEO
- Content Creation
- Pay-Per-Click (PPC)
- Web Development
- Social Media
- Reputation Management
Local SEO
Local SEO focuses on attracting local traffic to your website. No matter your location, we can perform local SEO services to help you rank high in local searches. A few areas of local SEO that we specialize in include:
- Online Business Listings- Getting your recruitment agency on business listings can provide clients and candidates with all the essential information about your business. It can also boost your search rankings to attract more visitors to your website.
- Google Business Profile Optimization– Having a Google Business page adds you to Google Maps, which helps potential clients find you when they’re in your area.
- Bing and Yahoo Listing Optimization– While Google is the most popular search engine, it isn’t the only one. Search engines like Bing and Yahoo see millions of unique visitors. We’ll optimize your website and listing to appeal to all search engines so you won’t miss out on clients or candidates.
Content Marketing
Update your website with new content, encouraging search engine algorithms to rank your site higher in search results pages. Our team of expert writers will help you create SEO-optimized content that provides value to your readers. Popular content options for recruiters include:
- Blog posts: Blogs provide valuable information for candidates seeking new positions and clients searching for new employees. You can write and share blogs about the hiring process, how to stand out in an interview, and what qualities make the best employees for specific industries.
- Case studies: Case studies are stories that show clients how you’ve helped scale their business with the right candidates. You can also share stories about candidates you’ve helped place in fulfilling roles.
- Social media: Outlets like LinkedIn are excellent places to connect with clients and talent. Engaging content on your social media can attract new eyes to your site and build your brand awareness.Â
Pay-Per-Click (PPC) Services
Pay-per-click (PPC) advertising is a budget-friendly way to promote your business. With PPC, you only pay when people click on your ad. Our team can help create a PPC campaign for your recruitment agency that attracts clients and candidates. Common PPC campaign platforms for headhunters include:
- Google Ads– Find the best clients for your business with Google Ads optimized for keywords specific to your recruiting talents.
- Facebook Ads– Share promoted posts on Facebook to connect with prospective clients and new hires.
- Linked Ads– As the largest professional networking platform, LinkedIn is the perfect place for recruitment agencies to advertise. Our team will help you create compelling ad campaigns to find the best candidates for your clients.
Recruitment Website Design and Development
Web design and web development are essential for all recruitment companies. Whether you need a new website for your employment agency or a refresh for your older one, our professional web developers can help. Our developers are fluent in custom HTML, JavaScript, and CSS and can work on any platform for your website.Â
- Design– Your web design is about making your website functional and accessible for the end user. Our expert web designers will create a visually appealing site that attracts potential candidates and clients and makes it easy for them to navigate.
- Redesign- If you already have a website but it’s not meeting your needs, our web designers can redesign the layout to make it work for your business.
- Hosting and updates– Our team can help with hosting services and ensure your site has all the necessary updates to run smoothly and securely.
Social Media Marketing
Social media is one of the top digital marketing solutions for staffing agencies. Using social media platforms to connect with your potential clients can help you be more approachable to both candidates and clients. Whether it’s Facebook or Instagram, our social team will help you with:
- Strategy: Our social media experts will devise a strategy for what to post and where to post it based on your overall marketing goals.Â
- Content creation:Â We will create images, videos, graphics, and other media types to share across your channels.
- Posting: Don’t worry about remembering to post daily. Our team uses scheduling tools to ensure you’re posting regularly.
- Analytics: We use analytics to see if your social media is helping you find new leads and perform how you want it to.
Reputation Management for Recruitment Agencies
What people say about your company online matters. Our team of experts enhances your online reputation through:
- Social Media Management: We use social listening to monitor what people say about your online staffing business. Our team engages with positive comments and responds to negative feedback to rectify the situation.
- Client Review Management: If clients leave reviews about your business online, we’ll amplify the positive feedback while professionally addressing or removing negative comments if necessary.
Marketing Considerations for Recruitment Firms
The recruitment industry comes with its unique challenges and obstacles when it comes to marketing your business. A few considerations for recruiters include:
- Lean into referrals: Word of mouth is one of the best ways to build a face-to-face business like a staffing firm. Client referral programs can help you find more qualified candidates and drive business among potential clients.
- Appeal to job seekers and employers: Staffing is one of the few industries you want to market to two target audiences. Our team can help you create a marketing strategy that attracts talent and employers.Â
Digital Marketing with SEO Design Chicago
SEO Design Chicago is a trusted recruitment marketing agency. We provide digital marketing services to help recruiters build client relationships, attract new talent, and grow their recruitment business. When you work with us, we guarantee:Â
- Full transparency– We openly communicate our projects and timelines, so you’re never left guessing where your marketing plan stands.
- Real-time reporting- We offer real-time data and reporting so you can see how your marketing efforts perform at any moment.
- Decades of experience- Our highly experienced marketing team has decades of experience across various marketing platforms.
- Experience with all-size companies– We’ve worked with everything from single-person startups to multi-location corporations.
- Full-service digital agency- Whatever your marketing needs, we can help. Our team is comprised of experts in all forms of marketing.
- US-based employees– All employees are in the United States and work standard business hours.
- Data-driven strategy– We use data to drive your marketing initiatives for solid results.
If you want to grow your business and become a leading recruitment agency, contact us to learn more about our digital marketing services.Â
