What is accountant marketing?

Accountant marketing is a professional service for accountants and their firms to market their business.

Why is marketing important for accountants?

Marketing helps boost visibility and attract clients. It's an essential part of growing any business.

What are the benefits of working with a marketing company?

There are many elements involved in marketing. Building and executing your strategy can easily become overwhelming if you're new to marketing. Working with a professional marketing company takes the burden of work off your shoulders so you can invest your time and resources elsewhere.

How do accountants market their business?

Every business is different. Many financial professionals market and grow their firms using content marketing, online optimization, social media, and client referrals.

Does my accounting business need to be on social media?

Social media is an essential part of digital marketing, and it is important to have a social presence. However, you don't need to be on every platform. Instead, learn where your clients are and use those platforms to market your business.

Digital Marketing Services with SDC

If your accounting firm wants to stand out and attract new clients, you must invest in digital marketing.

At SEO Design Chicago, we understand what online marketing services accounting agencies need to attract clients and grow their firms. Our team of marketing experts can assist with all areas of marketing, from improving online visibility and growing brand awareness to web development and implementing marketing automation tools.

A few services SDC can help your accounting firm with include:

Local SEO
Content Creation
Pay-Per-Click (PPC)
Web Development
Social Media
Reputation Management

Digital Marketing for Accountants

Marketing is the best way to grow your accounting business. With the right marketing strategies, you can stand out from competitors and position yourself as one of the top accounting firms in your area.

Local SEO

We consider Local SEO to be one of the most important services we can provide for accountants. Local SEO (search engine optimization) focuses on attracting local traffic to your website rather than your competitors.

Local SEO will help you get more potential customers by ensuring you are one of the first search results in your area. No matter where you are, our team of experts can perform local SEO services to help you own your area and rank high in local searches.

A few areas of local SEO that we specialize in include:

Online Business Listings: As a professional accountant, it is important to have updated online business listings. You want to appear as professional as possible so that clients will be willing to let you manage their hard-earned money. Our marketing experts can make sure you have the best possible local business listings complete on all relevant accounting websites.
Google Business Profile Optimization: A Google Business page ensures that you appear on Google Maps and searches and ultimately helps prospects find you. Keeping these pages updated with your most recent contact information is a trust signal for clients and benefits your search engine optimization.
Bing and Yahoo Listing Optimization: Google isn’t the only search engine. Several potential clients might use Bing or Yahoo to look for a new accountant, but they won’t be able to find you if you’re not listed there. We can help you complete listings on all the important search engines.

Digital Marketing Content Creation

Just like documents are important for doing taxes, original content is important for any website. Search engines will reward your website for regularly updating it with quality content. Our professional writers can produce well-optimized content on various accounting topics that will improve your online presence and start growing your business.

Popular content marketing options for accountants include:

Blog Posts: Share financial tips, information on how to save on your taxes, and what ways to invest your money.
Case Studies: Highlight customer success stories and tell clients what they can expect when working with you.
Email Marketing: Nurture prospects and provide valuable and time-sensitive information to clients.

Pay-Per-Click Services

As an accountant, you know the value of a dollar, which is why we recommend pay-per-click advertising (PPC) as part of your marketing plan. In PPC advertising, you only pay for an ad when a potential lead clicks. It also increases website traffic, online presence, and lead generation.

Common PPC campaign platforms for accounting firms include:

Google Ads: Google Ads is one of the more popular options, and it puts your business in front of Google users looking for bookkeeping, CPA, and accounting services. Our team will create effective ads to showcase your services and help you find the best clients for your business.
Facebook Ads: Facebook is still among the most popular social media platforms. It contains a wealth of data to help you hone your advertising dollars and reach your target audience. Facebook Ads are also less expensive than Google Ads and can offer a better ROI. Our team can create a Facebook ad campaign for your agency to help you reach clients in your target demographic.
Linked Ads: As the largest professional networking platform, LinkedIn is the perfect place for accountants to advertise. Our accountant clients love to use LinkedIn to showcase their degrees, skills, and accomplishments to attract clients. In addition to lead generation, it is also a great platform to connect with others in the accounting profession. We can help you build a LinkedIn advertising strategy for your accounting firm or agency.

Accountant Website Design and Development

Web design and web development are essential for all accounting companies. Your website is one of the first things people will discover when they search for you online. To attract traffic and keep people browsing your website, you want to ensure it’s perfectly designed for function and usability.

Design: Our web developers will design a website that is visually appealing, functional, accessible, and user-friendly.
Redesign: If your website is not providing the desired results, our team will redesign it to improve speed times, layout, and overall functionality.
Hosting and Updates: We can help you find the right hosting provider and will perform regular updates to keep your website running smoothly.

Social Media Marketing for Accountants

Social media is one of the top digital marketing solutions for accountants. A social media presence is a great marketing tactic because it will make you relatable to potential clients. Our team handles the hard work and creates custom content for your social media channels. We help with:

Strategy: We develop a customer strategy for what to post, where to post, and when to post, depending on your target audience and marketing goals.
Content Creation: We create visually stunning graphics and videos to share on your social channels. Our amazing team of writers crafts compelling captions that drive customer action.
Posting: We use scheduling tools to organize and share your posts regularly.
Analytics: Analytics ensures you reach your target audience and your marketing efforts are not wasted. We have the analytics experience to help make the most of your social media strategy and address any issues.

Reputation Management for Accountants and CPAs

What people say about your business online matters, especially as an accountant. People use online reviews to help them decide which accounting companies to work with or which bookkeepers to hire. Our team of experts enhances your online reputation through:

Social Media Management: We use social listening tools to track what people are saying about your business on social media. We amplify the positive comments and professionally respond to any concerns.
Client Review Management: We encourage clients to leave positive reviews and share those sentiments to amplify the positivity. We can also address any negative reviews or have them removed if needed.

Marketing Considerations for Accounting Firms

Digital marketing strategies for your accounting practice may come with a few nuances. A few considerations for accountants include:

Referrals: Accounting is a referral business, meaning most clients will be current. We can help devise and execute a customer referral program to draw new clients to your business.
Education: Not everyone knows what accountants do or if they need one. We can help you create educational content, such as blog posts, webinars, or short videos, to inform your audiences about your services.

Digital Marketing with SEO Design Chicago

SEO Design Chicago is a trusted accounting marketing agency. We provide digital marketing services to help accountants build client relationships, attract new clients, and grow their firms. When you work with us, we guarantee:

Full transparency: We thrive on open communication, so you’ll always know the status of your marketing projects.
Real-time reporting: We aim for results and believe an effective marketing strategy is only as good as its reporting. We can quickly identify when something needs to be changed or updated with real-time updates.
Decades of experience: SEO Design Chicago has more than a decade of experience providing advertising services for accountants, CPAs, and bookkeepers.
Experience with all-size companies: We’ve worked with single accountants and large firms with multiple offices.
Full-service digital marketing agency: No matter your marketing needs, our team can develop effective digital marketing campaigns to grow your business.
US-based employees: All employees are local to the United States.
Data-driven strategy: Proven digital marketing strategies come from data, so we inform all our strategies with your firm’s unique data.