Marketing machinery and heavy equipment brands presents many challenges. SEO Design Chicago has worked with machine shop clients across the United States and Canada for more than a decade. We have the necessary experience to help you with your machinery marketing strategy.Â
A few of the digital marketing areas we specialize in include:
- Local SEO
- Content Creation
- Pay-Per-Click (PPC)
- Web Design and Development
- Social Media
- Reputation Management
Marking Services for Heavy Equipment Companies
Whether you’re an original equipment manufacturer (OEM), supplier, or dealer, our marketing agency can help you with all areas of digital marketing to grow your business.Â
Local SEO
Search engine optimization is essential for getting your online content in front of the right people and driving traffic to your website. Local SEO focuses on attracting local traffic to your website.
A few areas of local SEO that we specialize in include:
- Online Business Listings: Business listings are important for search engine rankings. We can ensure your business is listed on all relevant websites and your pages are updated with the correct business information.
- Google Business Profile Optimization: Your machinery company’s Google Business page is a valuable opportunity to highlight its products, services, sales, and events. Potential clients want to know they can trust a manufacturer, and your Google profile reassures them.
- Bing and Yahoo Optimization: Yahoo and Bing are underutilized platforms for machinery businesses, which means they are a great way to beat the competition. We will ensure your business is optimized for all search engines, not just Google.
Machinery Content Creation
Most machine shop website content is code injected by the major website manufacturers. However, custom content creation is essential for your site’s SEO. Our writers and creators can create custom content for your website that is specific to your business.
Popular content options for machinery companies include:
- Blog Posts: Share tips, how-to articles, industrial product comparisons, and other valuable resources with your buyers.Â
- Videos: Show manufacturing processes or how-to videos with your audience.Â
- Case Studies: Highlight your work with other clients and how your business stands out from competitors.Â
PPC Services for Heavy Equipment Companies
One advertising strategy we recommend for manufacturing clients is pay-per-click advertising (PPC). The main benefit of PPC advertising is that you only pay for the ad when a potential lead clicks it. PPC ads are also a great way to quickly increase your visibility and online presence.
Common PPC campaigns for machinery businesses include:
- Google Ads: These ads are one of the more popular for B2B companies because they put your ads in front of a large audience, showing up across various websites and search result pages.
- Facebook Ads: Facebook allows you to target specific demographics with your ads. These ads, which show as promoted posts, are great for showcasing sales or specific products.
- Linked Ads: As the largest professional networking site, LinkedIn is a great advertising tool for B2B businesses and connecting with other industry professionals. LinkedIn is also a great place to highlight charity programs and events.
Website Design and Development
Our web developers have more than a decade of experience creating websites for heavy equipment clients. Whether you need a new website or additional content pages for your site, our web developers can help. We are fluent in custom HTML, JavaScript, and CSS and can build custom websites utilizing automotive feeds and catering to specialized needs.
- Design: A well-designed website is essential for the user experience. We’ll create a website that looks great and is easy to use.
- Redesign: If your current website is not achieving the online visibility you need, our team can redesign it to improve functionality, accessibility, and overall appearance.
- Hosting and Updates: Our team will ensure that all your files are securely hosted whether you want to self-host or find a hosting provider. We also perform regular maintenance checks for website updates to keep your site running smoothly.Â
Social Media Marketing for Industrial Equipment Companies
Social media is an essential digital marketing solution for heavy equipment businesses. It gives you a platform to promote offers, specials, and other content marketing to entice buyers to use your services.Â
If you’re ready to elevate your social media, we can help with:
- Strategy: We’ll create a custom plan for what type of posts to share, what social media channels to use based on your audience, and how often to post for ideal results.
- Content Creation: Our talented designers and writers will create engaging content to share on your social media.
- Posting: Don’t worry about remembering when to post. We use scheduling tools to do it for you.
- Analytics: We run reports and analyze your social media data to update your strategy and see results on your social media.
Reputation Management for Heavy Equipment Businesses
What customers and clients say about your business online matters. Our team of experts enhances your online reputation through:
- Social Media Management: We use social listening to see what people are saying about your business on social media. We will comment and share positive posts while responding to constructive feedback or concerns.
- Client Review Management: We will monitor your online reviews to amplify positive reviews and control any negative conversations.
Marketing Considerations for Machinery Companies
If you want to run an effective digital marketing campaign for your company, there are a few things you’ll want to consider that are unique to the heavy equipment industry:
- Consider ways to provide value to clients during the long sales cycle. Many B2B companies have a sales process lasting a few days to weeks. Our team will help devise a long-term content marketing strategy to provide clients with valuable content throughout the cycle so your company stays at the top of mind.
- Use email marketing to build relationships. A good sales strategy is all about building relationships. Emails are a great way to nurture leads and stay connected with prospects.Â
- Lean into referrals. If you have a client who loves your products and services, ask them for referrals. Our team can help build a referral program that encourages people to do some of your word-of-mouth marketing for you.
Digital Marketing with SEO Design Chicago
SEO Design Chicago is a full-service digital marketing agency that provides digital marketing services to machine and heavy equipment businesses. When you work with our marketing experts, we guarantee:Â
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- Full transparency: We’ll never leave you in the dark about your marketing projects. You’ll always have full transparency on what we’re doing and the status of your marketing projects.
- Real-time reporting: We pull real-time reports so you can see how your marketing efforts are performing at any given moment.
- Decades of experience: We have an experienced team of content creators, marketers, developers, and designers with decades of professional experience.
- Experience with all-size companies: We’ve worked with all-size companies, from startups to nationwide corporate businesses.
- Full-service digital agency: We have experts in every marketing area, from generating leads and building landing pages to marketing automation and brand awareness.
- US-based employees: All our employees are in the US and available during standard working hours.
- Data-driven strategy: We use data to make informed decisions about your digital marketing strategies.
