What is LASIK marketing?

LASIK marketing involves developing and executing marketing strategies for clinics that perform LASIK and other eye surgeries. Successful marketing campaigns attract new clients and help businesses reach their revenue goals.

What are the benefits of working with a LASIK Digital marketing agency?

Marketing takes time and resources that some eye surgery practices don't have. Working with a marketing agency puts your marketing efforts in the hands of professionals who can deliver results while you focus on other business areas.

What social media platforms are best for LASIK practices?

The best social media platforms for your business depend on your target audience. As a LASIK practice, you should primarily focus on having a successful social media strategy with engaging content.

Why is marketing important for LASIK practices?

Marketing is essential for sales. Without marketing, people would not know about your business or your services. Marketing puts your LASIK practice in front of people who need and will pay for your services.

What are some content ideas for LASIK marketing?

One of the most effective approaches to marketing LASIK and laser surgery is to educate your audience about the procedure and its benefits. You can educate with content such as webinars, blog posts, infographics, and case studies.

Digital Marketing for LASIK Clinics

It’s never too late to invest in your laser surgery clinic. Attract more patients to your practice with digital marketing services from SEO Design Chicago. Our qualified experts have assisted various medical clinics in growing their business nationwide for decades. SDC can help your practice with the following:

SEO
Local SEO
Content Creation
PPC Advertising
Web Design and Development
Social Media
Reputation Management

Laser Eye Surgery Marketing Services

Build your online presence with custom healthcare marketing strategies to help your LASIK practice grow. No matter where you are in your business growth journey, we can build a plan to help you reach your goals.

SEO for Laser Eye Surgery Practices

Elevate your search engine rankings with SEO. Our SEO strategy for LASIK clinics includes creating valuable and informative content, optimizing your website with the right keywords, and updating your site’s user experience to achieve the highest search engine ranking. Our strategy results in higher search results rankings to connect with more potential clients.

A few of our approaches to improve SEO for laser surgery clinics include:

On-Site: On-page or on-site SEO involves optimizing your website with relevant keywords to make it easier to find prospective patients online.
Off-Site: Off-page or off-site SEO improves organic traffic to your website through outlets outside your website, such as social media engagement, backlinks, and PR outreach.
Link Building: Link building is essential for building your website’s authority. If you have broken links on your website, they are likely hurting your search rankings. SEO Design Chicago can find broken links on your website and add new quality inbound and outbound links.

Local SEO

Local SEO involves optimizing your website to attract people in your local community. Our team helps boost your site’s ranking in your geographic area, where you are more likely to attract qualified leads. A few ways we can boost your local reach are through:

Online Business Listings: Your LASIK practice should be listed on all relevant business websites and directories. Online business listings help potential clients find more information about your clinic and services, and updated listings also help your search ranking.
Google Business Profile: A Google Business profile adds your eye clinic to Google Maps, making it easier for nearby patients to find you. We will optimize your Google Business Profile with the right keywords to drive organic traffic to your site.
Bing and Yahoo Optimization: Google isn’t the only search engine. Engines like Bing and Yahoo see thousands of unique searches, so we ensure your website is optimized for all search engines, not just Google.

LASIK Surgery Content Creation

Improve your online visibility with content marketing. SEO Design Chicago’s professional team of writers has experience producing custom content optimized for search engines. We also offer copywriting services for service descriptions, flyers, or other marketing materials.

Some popular content types for eye surgery practices include:

Blog Posts: Share tips on preparing for your surgery, the benefits of LASIK, and how to know if you’re a good candidate for surgery.
Emails: Email marketing is a low-cost way to nurture leads, build client relationships, and keep patients informed about news and deals.
Case Studies: Highlight success stories from past patients with case studies and testimonial clips.

Pay-Per-Click

Pay-per-click (PPC) advertising is a cost-effective way to promote your LASIK clinic. Our digital marketing team creates and monitors ads across various platforms. A few popular PPC approaches for LASIK practices include:

Google Ads: Google Ads are an excellent way to reach a broad audience interested in your LASIK surgery. We are a certified Google Partner that’s worked on creating Google Ads for decades.
Facebook Ads: Facebook and Instagram Ads are popular among clinics because the platforms allow you to create targeted promotions. Our team will analyze your target audience to create engaging ads that attract potential clients.
LinkedIn Ads: LinkedIn is an underutilized platform, but it’s the perfect platform to connect with other medical professionals and present your clinic as a leader in LASIK eye surgery.

Website Design and Development

Web design and development are essential to marketing strategies. Your website often makes your first impression on potential clients, so you need it to attract visitors and be easy for them to navigate. Our developers and designers will create a brand-new, attractive, and user-friendly website for your LASIK practice. We can also update your site to be more modern or have additional features.

Design: Our design services can provide your business with a functional, beautiful, and user-friendly professional website.
Redesign: If your website is not providing the desired results, our team can update your design, usability, and functionality to increase traffic, engagement, and conversions.
Hosting and Updates: We offer website hosting services and upgrades, such as plugin upgrades, SSL Certificate renewals, and daily backups.
Analytics: We will run reports to ensure that your website is running smoothly.

Social Media Marketing

Social media marketing is an excellent option for LASIK practices. This is a fun way to boost your online visibility, connect with your target audience, find potential patients, and educate people on LASIK surgery. Our team can handle everything related to social media, from strategy and content creation to posting and analytics.

Strategy: We’ll create a social media plan that explains the best platforms to use and the types of content that will speak to your audience.
Content: Our talented team of creatives will produce quality content to share on your social channels.
Posting: We will help you use scheduling tools that can post to your channels once you upload the content.
Analytics: We’ll run regular reports to see what’s working and what aspects of your strategy need changes for better patient acquisition.

Reputation Management

Online reviews are essential to any online marketing plan. Reviews let potential clients know that your surgery services are legitimate and worth investing in. Our team will help you navigate online conversations about your business with reputation management services.

Social Media Management: We use social listening tools to track what people say about your LASIK company on social media. We can engage in these conversations to answer questions, address concerns, and amplify positive feedback.
Client Review Management: Our team will engage with online reviews to promote positive sentiment about your business. We can also professionally respond to negative reviews or remove any untruthful companies that may harm your business.

Considerations for LASIK Marketing

Every industry comes with unique marketing challenges. As you build your LASIK marketing plans, consider the following for more successful campaigns.

Provide educational content on laser eye surgery. Not everyone knows what LASIK is. Our team can help develop educational materials, like webinars and infographics, to explain the procedure and its benefits.
Promote LASIK services with testimonials. Sometimes, the best way to promote elective surgery like LASIK is to share testimonials of past patients who have had life-changing experiences since their procedure.

LASIK Marketing Services with SEO Design Chicago

SEO Design Chicago is a top LASIK surgery marketing agency. We can assist with all your digital and traditional marketing needs to grow your business.

When you work with our expert team, we guarantee:

Full transparency: We communicate openly with our clients to ensure full transparency on their marketing projects.
Real-time reporting: We can provide updates for any of your projects with real-time reporting.
Decades of experience: We have an experienced team of professionals with decades of experience in various marketing fields.
Experiences with all-size companies: We’ve worked with all-size companies and can happily create a tailored marketing plan specific to your business goals.
Full-service marketing agency: We are a full-service LASIK marketing agency with experts in all fields of marketing.
US-based employees: Our large US-based team is available during standard business hours.
Data-driven digital marketing strategies: We create LASIK marketing strategies based on data to promote results.