Your clients trust you to manage their portfolios with integrity and expertise. Effective investment marketing requires your firm to tell a unique story about your value. It’s crucial to tailor your brand identity to align with your target audience’s needs and values. Whether your asset managers work with high-income investors or first-time investors, we can create a coherent marketing plan that provides valuable content to your target audience and sets you up for long-term growth. 

At SEO Design Chicago, we provide custom-quoted digital marketing packages designed to align your online presence with the latest search engine optimization strategies and user experience best practices. 

Our marketing services for the investment management industry include:

• Web design and optimization
• Search engine optimization
• Content creation 
• Social media strategy and management
• Email marketing
• Reputation management 

Why You Need Updated Marketing Strategies for Investment Firms

Attracting the right clients to your firm is about more than just the success of your investment strategies. Crafting a narrative that resonates with the needs and interests of your target audience helps you build trust with potential clients. This means knowing about your target market, including their financial goals and risk tolerance. Our team can combine this information with our extensive marketing experience to find the right touchpoints for your ideal clients. 

A coherent, optimized online presence is the best way to do that in an increasingly online world. American adults are now more comfortable researching their financial services options online, with up to 80% preferring an online-only experience. 

Your firm needs to be where the future and clients are — online. 

Website Design and Optimization to Attract Potential Clients

Our digital marketing experts at SEO Design Chicago have over ten years of experience designing and optimizing websites across hundreds of industries. The first step to bringing the right clients to your wealth management firm is a visually appealing, easy-to-navigate website that clearly communicates your core values. 

As a full-service digital marketing agency, we are equipped to handle every element of your website, from hosting and design to technical updates and routine speed checks. 

Our web design services include:

• One-time website optimization and analytics setup
• Graphic design
• Content creation
• Dynamic landing pages 
• Web hosting 
• Web migrations 
• Mobile optimization
• Keyword research and integration

Web Hosting, Migrations, and Security

If you already have an investment manager website that you’re happy with, we can simply optimize it to increase search engine traffic and ensure that there are no technical issues slowing down the website. 

If you need a complete redesign or migration, we can assist you with that as well. Our web migration packages preserve your existing content and SEO rankings, so you don’t need to build your website’s reputation back up from scratch once the move is complete.

SEO Design Chicago offers a wide range of web hosting options to meet the needs of various-sized businesses. Most importantly, all of our web hosting packages include regular maintenance and security checks to give you — and your clients — peace of mind. 

Technical Updates for your Website

Research shows that if a web page takes more than 1-3 seconds to load, viewers will likely become frustrated and navigate away to a competitor site. If clients are trusting your firm to handle valuable investments for them, then a responsive, professional website is part of how you communicate your trustworthiness. 

Similarly, if clients can’t easily view your site from their phones or tablets, you’re unlikely to get their business.

Our experienced digital marketing team can handle every element of your web design with customized packages designed specifically for your goals and budget. Schedule a free call with SEO Design Chicago today to see how we can transform your website into a client-generating machine. 

Search Engine Optimization for Investment Managers

There are approximately 1.7 million searches performed per month for terms related to the investment management process. Aligning your marketing efforts to searches that resonate with your target audience is the best way to generate organic leads for your investment firm. 

As competition picks up in the asset management industry, you need to align your search engine optimization strategy to the particular audience segment you serve. Do you help first-time investors get started, or do you cater specifically to high-net-worth individuals? Does your portfolio management have a proven track record of very high return on investment? Or maybe you prioritize socially-conscious investing.

Whatever your particular brand identity, it’s crucial to highlight that in your search engine strategy.

Our full-service firm specializes in proven SEO strategies that optimize every element of your online presence. We’ll start with a comprehensive audit of your entire website to see what’s performing well and what could be doing better. Then, we will create a custom-quoted package of SEO updates that meet your specific business goals. Finally, we set up your customized analytics dashboards so you have continual access to your data and can see the ROI from your marketing activities. 

Some of the services we offer to improve your SEO include: 

• Local SEO optimization
• Schema markup implementation
• Title, tag, and meta description optimization
• Website speed audits 
• Keyword research and strategy development

Could your investment management website be doing a better job of bringing new clients to your firm? Schedule a free SEO audit now to find out. 

Email Marketing

Don’t underestimate the power of email marketing. Ninety-nine percent of global email users check their inbox every single day, and around 34% of Americans check their email periodically throughout the workday. 

Strategic email marketing navigates the tricky area of providing valuable information to your clients without overwhelming them with messages. 

Our team can manage every element of your email campaigns to align with the rest of your communications strategy and keep clients engaged. 

The email marketing services we provide for investment managers include:

• CMS setup and management
• A/B testing
• Audience segmentation
• Retargeting 
• Email analytics and AI integrations 

Reputation Management for Investment Firms

Your investment firm’s website likely receives customer reviews across a variety of platforms, from Google Business Profiles to Facebook. Negative mentions of your business can hurt your SEO rankings and make potential clients skittish. Sometimes, these reviews aren’t even based on your business, but a bad interaction with an advisor of a similar name! 

Our reputation management approach for investment managers is integrated into our SEO approach. Our team will examine public mentions of your firm, respond to comments and reviews, and ensure that your public profile listings are complete and accurate.

This strategy improves your rankings on search engine results pages and gives your brand a more professional, trustworthy impression. 

Schedule a free call with SEO Design Chicago to learn how strategic marketing online can transform your marketing and sales strategy!