Higher Education Marketing Services 

Recruit More Students with Effective Digital Marketing

The student journey is increasingly complex. As colleges compete for incoming freshmen, they are also seeing a growing number of later-in-life learners. Today’s students expect a personalized, frictionless experience as they navigate digital landscapes, including social media and college websites.

Without an optimized, updated online presence, your college or university risks losing potential students to other institutions.

Our full-service agency has over ten years of experience in optimizing digital strategies and building brand awareness for a wide variety of businesses, nonprofits, and educational institutions. We can help you develop an efficient, effective plan that will communicate your value to potential students. 

Personalized Marketing Solutions

When you work with SEO Design Chicago, you gain access to a dedicated account manager who will help you navigate the digital landscape. Our educational marketing strategies are all custom-quoted to meet your unique needs and challenges.

Not only are we well-versed in best practices for advertising colleges and universities, but our account managers sit down with each new client to identify your exact goals and challenges. 

Request a free SEO audit today to see how to turn your higher ed website into an effective digital advertising tool. 

Our services for higher education clients include:

• Website design, migration, and optimization
• Pay-per-click (PPC) campaigns
• Content creation
• Social media management 
• Email marketing 
• Web analytics and reporting 

Web Design for Higher Ed

Is your website working to attract interested students to your school? If not, it’s time for an update. Our web design team can complete everything from routine updates to a complete redesign and web host migration. 

Our marketing team will analyze every aspect of your website, from page load speeds to UX, to ensure a modern, seamless experience for potential students on your website. This leads to more time spent on your site and an increased likelihood of the prospect taking action by requesting information or signing up for emails. 

If you simply need a one-time website optimization to ensure your SEO is in good order, we will also set up your analytics platforms so that you can manage your site more easily in the future. 

If you need ongoing web hosting and support, we can provide ongoing management that reduces downtime and ensures your site’s code remains updated and functions smoothly. 

PPC Management in Higher Education

To remain competitive, paid search is an effective way to drive engagement with your website through search traffic. Our dedicated PPC experts have executed highly successful campaigns for local clients and large national brands. Our PPC services include:

• Paid search
• Video advertising
• Social media ads (including TikTok, Pinterest, and Instagram) 
• Remarketing

Reaching the right students with your messaging often requires multiple interactions with your brand and consistent calls to action. Our PPC strategy ensures that your ad spend targets the prospects who are most likely to become future students. 

Digital Content Creation

Inconsistent messaging can drive away students who are looking for schools that align with their goals and preferences. Our content team will work with your school to clarify your brand, mission, and values to create consistent content and messaging across platforms. 

Whether you need landing pages that receive higher click-through rates or ongoing social media content creation, our team of 100% U.S.-based writers can assemble a plan for you that helps your school stand out from the crowd. 

Our content creation services include:

• Blogs
• Static and dynamic landing pages
• Web content
• Infographics 
• Social media content 

Social media management

There are over 5.2 billion people who use social media worldwide. Our social media marketing team can help you navigate the challenges and opportunities of social marketing. 

Our social media packages are custom-designed to meet your unique challenges and reach current students and prospects alike — all within your budget.

 Our services include:

• Benchmarking and reporting
• Follower engagement
• Content optimization
• Content creation
• Ad strategy and management 
• Scheduling and posting

Social media is a vital tool for connecting with younger generations. An effective strategy will help your reputation with this crucial demographic. 

Email marketing

Email segmentation and personalization have been shown to be highly effective in marketing for higher education. Our experienced team can help you build your email list, create audience segments, and design personalized content that engages your target demographics. 

For student recruitment, especially, personalization is key. Our team can optimize your email marketing strategy by setting up a personalized CRM tool that helps you effectively segment your email list by interest.

For example, you don’t want currently enrolled students to be receiving campus visit emails. This will convey the idea that the school’s administration isn’t even aware that they are a student! Similarly, failing to target graduating seniors with information about your graduate programs is a missed opportunity to engage students already loyal to your school. 

Instead, effectively managing the emails your students receive will help them move along their student journey by providing them with relevant, timely information. 

Schedule a free call to learn about our cost-effective email marketing solutions for higher ed. 

Web Analytics and Reporting

With the rapidly changing higher education marketing trends, your analytics and reporting systems may be outdated or ineffective. If you don’t know the ROI of your current advertising efforts, then there’s no way to improve moving forward. 

Our digital marketing team is well-versed in the latest changes to all the primary analytics tools, including:

• Google Analytics 4
• Google Tag Manager
• Looker data manager
• Google AdSense
• Tableau
• Adobe analytics 

Our team provides affordable, ongoing analytics management and reporting services. Find out how we can support your efforts through clear, actionable data with a free consultation. 

Schedule your free call to see how you can effectively reach prospective students with digital marketing strategies!