What is fitness marketing?

Fitness marketing is a specialized approach to marketing to help fitness brands and professionals grow their business.

What are the benefits of working with a marketing agency?

If you want to run a successful marketing campaign, you need to invest time and resources in your efforts. Not every gym or fitness professional has the resources to manage their own marketing, so they outsource it to professional marketing agencies.

Which social media platforms are best for fitness providers and gyms?

The best social media platforms for fitness providers are ones that allow you to build a community, such as Instagram. People want to feel connected to your trainers or gym, and posting on a platform like Instagram can help you build relationships with current and future clients.

Why is digital marketing important for gyms and fitness professionals?

Digital marketing puts your fitness business online and helps you connect with your target audience more cost-effectively.

What are content ideas for fitness providers?

Your content may vary depending on the type of products or services you offer. Gyms and personal trainers often find success in short videos explaining how to safely do various workouts or blogs with tips for building and sticking to a fitness routine. Workout brands or fitness apparel companies may consider user-generated content showing how their gear or equipment is superior to their competition's.

Fitness Marketing and Advertising Services

Digital Marketing Services for Gyms and Fitness Providers

The fitness industry is one of the fastest-growing industries in the United States. Being a part of such an expansive industry is great because there’s a large market of people who are potentially interested in your fitness services or products. But it also means your fitness company has a lot of competition, making marketing a non-negotiable for helping your brand and business stand out.

That’s where SEO Design Chicago can step in and help. Our team of experts can grow your fitness business with the following:

SEO
Local SEO
Content Creation
PPC Advertising
Website Design and Development
Social Media
Reputation Management

Fitness Marketing Services

The fitness industry is a large collection of gyms, personal trainers, fitness studios, workout apparel, exercise brands, and health clubs. Whatever your fitness niche, SEO Design Chicago can help elevate your business and help you reach your growth goals.

athletic couple in sportswear doing side plank

SEO for the Fitness Industry

Search engine optimization (SEO) is how people discover your business online. When you optimize your website and digital assets for specific search terms, your business will appear higher on search result pages, making it easier for people to find your business. Our primary fitness SEO services focus on these components:

On-site: Your on-site SEO is everything on your website that positively impacts your search engine results, such as using competitive keywords, having proper headers, using tags, and writing meta descriptions.
Off-site: Your off-site SEO is everything outside of your website that drives organic traffic to your website, such as social media or PR.
Link Building: Your website’s internal and external links build an online network and improve its authority, ultimately increasing its search ranking.

Local SEO for Fitness Studios and Gyms

If you have a physical location, such as a fitness center or gym, local SEO can help drive more clients to your physical business. Local SEO targets people within your geographical area who are most likely to visit your fitness club or gym. Three elements of local SEO that we focus on include:

Online Business Listing: Online business listings are directories with essential information for various types of companies. We’ll ensure your business is listed on all relevant fitness directories.
Google Business Profile: Your Google Business Profile places your physical location on Google Maps, making it easier for potential clients to find your gym. We’ll optimize your page to help attract new members.
Bing and Yahoo Optimization: People often forget there are search engines other than Google. Bing and Yahoo receive thousands of unique searches, some of which are looking for a new place to workout. We’ll help optimize your website for all search engines, not just Google.

Health and Fitness Content Creation

Unique content is key, especially when it comes to fitness and gym marketing. We have a talented team of content creators who can develop engaging and valuable content that turns casual visitors into paying members. A few popular content types for trainers and gyms include these formats:

Blogs: Written content is ideal for SEO and a great way to discuss fitness topics in depth, such as the scientific benefits of certain workout programs.
Videos: Short and long-form videos are perfect for giving an inside look at your workouts or explaining how your products can benefit someone’s fitness journey.
Email Marketing: Newsletters and targeted emails can help you stay connected with members. They’re also a great place to share promotions and gym news.

PPC Advertising

Pay-per-click (PPC) advertising is one of the quickest ways to promote your gym or fitness studio. Our team of marketing specialists will help develop and place your ads so they are seen by individuals most likely to benefit from your services. A few common approaches to PPC ads include the following:

Google Ads: Get your brand in front of a broader audience with ad placements directly on Google.
Facebook Ads: Facebook ads are helpful for targeting specific audiences who are most likely to invest in your fitness products or services.
LinkedIn Ads: If you want to establish yourself as a fitness leader, LinkedIn ads are the way to go.

Website Design and Development

Web design and development are essential to any fitness marketing strategy. Our developers and designers will create an attractive, user-friendly website that is authentic to your brand and makes it easy for people to sign up for workout classes or personal training services.

Design: Our designers will create a functional and responsive website that is fast and user-friendly.
Redesign: We can update your site’s design, usability, and functionality to increase traffic, engagement, and conversions.
Hosting and Updates: We offer hosting services that include plugin upgrades, SSL certificate renewal, and daily backups
Analytics: We’ll use analytics to uncover what elements of your website we can improve to increase customer purchases or membership signups.

Social Media Marketing Services

Solidify your online presence and build relationships with your fitness clients through social media. Our dedicated team of online marketing experts can help you build social media campaigns to increase your following and improve engagement. We can assist with these aspects:

Strategy: We’ll develop a comprehensive strategy that outlines which platforms to use, what to post, and how to measure success.
Content: Our creative team will develop fitness content to share on all your social channels.
Posting: We’ll set up your accounts with scheduling tools to help you stick to a posting schedule
Analytics: We’ll analyze your social media data and update your strategy to further improve your reach.

Reputation Management for Fitness Businesses

Many people turn to reviews before deciding to join a gym or try personal training. Our team will help you navigate online conversations with reputation management services. We help manage online reputations through these strategies:

Social Media Management: We use social listening tools to track what people say about your gym or fitness services across various social media channels. We can engage in these conversations to answer questions and address concerns.
Client Review Management: Our team will engage with online reviews to promote positivity. We can also respond to negative reviews to clear up concerns and answer questions about your approach to fitness.

Considerations for Gym Owners and Fitness Businesses

All industries come with unique opportunities and challenges when marketing. Since there are so many brands and companies in the fitness world, it’s important to find ways to stand out from the crowd. As you develop your fitness marketing ideas, consider the following factors:

What’s your niche? The fitness space is huge, and one of the best ways to market your business is to find your niche. A niche can cater to a specific fitness level, such as beginner fitness or seniors, or it can be the type of workouts you offer, such as yoga or strength training.
How can you educate clients? In the digital age, many fitness experts are finding marketing success by educating their clients on various elements of health, wellness, and fitness. Consider what value you bring to clients and provide educational materials via blogs, case studies, videos, or infographics.
What makes you different? Even if you have a niche gym, like a martial arts studio, you still need to show what makes your gym different, such as specialty-trained coaches, studio perks like in-house saunas, or brand partnerships with popular exercise gear.

Digital Marketing Services with SEO Design Chicago

SEO Design Chicago is a leading fitness marketing agency helping fitness professionals grow their businesses and achieve their revenue goals. When you work with us, we guarantee:

Full transparency: We communicate openly with our clients, so you’ll always know the status of your marketing projects.
Real-time reporting: We collect data in real time so we can analyze your marketing projects and make quick adjustments for optimal results.
Decades of experience: Our team of marketers has decades of experience helping health clubs, gyms, exercise brands, and other fitness professionals grow their businesses.
Experience with all-size companies: Whether you’re a personal trainer looking to build your client roster or a nationwide gym wanting to hit membership quotas, our team can help.
Full-service digital marketing agency: We have marketing experts across all digital marketing avenues to help you improve your online visibility.
US-based employees: We’re a US-based company with US-based employees who are available to help clients during standard business hours.
Data-driven strategies: We use data from the fitness industry and competitors to develop marketing strategies that deliver results.