What is entertainment law marketing?

Entertainment law marketing involves developing and executing marketing strategies to build an entertainment firm's online presence and attract more potential clients.

Why is digital marketing important for entertainment lawyers?

Digital marketing puts entertainment attorneys' firms and services online for prospective clients to find. Without digital marketing, a firm would have to rely on traditional marketing methods to build its business.

What are the benefits of working with a digital marketing agency?

Even law firms with an in-house marketing team might not have the resources or capacity to market their firm successfully and find new clients. Partnering with a marketing agency allows attorneys to outsource their marketing efforts so they can focus on other aspects of growing and developing their business.

What type of content works best for entertainment lawyers?

Educational content that highlights the benefits of working with a lawyer is the most successful content for entertainment lawyers. Consider developing social media and website content that highlights projects you've worked on for past clients and how your services set them up for success in their entertainment careers.

How can lawyers stand out from competing law firms?

Standing out is about showcasing what makes your firm different, such as your team's experience, the caliber or type of entertainers you work with, or your client-first approach to legal matters.

Entertainment Law Marketing Services

SEO Design Chicago provides custom digital advertising and marketing services to entertainment lawyers nationwide. Our unique approach to online marketing helps lawyers attract more clients, build brand awareness, and grow their law firms.

We can help elevate your entertainment law business through the following:

SEO
Local SEO
Content Marketing
PPC Advertising
Web Design and Development
Social Media Marketing
Reputation Management

social media creation for entertainment law

Digital Marketing Services for Entertainment Law Firms

Marketing your legal business is essential for growing your client roster and positioning your firm as a leader in the entertainment industry.

Entertainment Law Search Engine Optimization

Search engine optimization (SEO) is how people find your website while searching for entertainment law services online. We provide a comprehensive SEO analysis to evaluate your website’s strengths and weaknesses. After a thorough audit and analysis, we create custom SEO strategies to improve your search ranking. A few SEO aspects we focus on include:

On-Page: We’ll conduct keyword research to find the best words and phrases to make your site rank higher on search result pages.
Off-Page: We’ll develop PR and social media strategies that drive organic traffic to your website.
Link Building: We’ll grow your site’s authority by linking to quality external and internal web pages.

Local SEO for Entertainment Law Firms

Potential clients looking for an entertainment lawyer are often going to search for firms and attorneys near them. We can increase local traffic to your website by improving your local SEO ranking. We will increase your position on the search engine results page by focusing on these aspects:

Online Business Listings: We’ll add your business’s contact information to all relevant business listings and directories.
Google Business Profile: We’ll add keywords to your Google Business Profile so more people can find your firm on Google Maps.
Local Searches: We’ll optimize your website so it ranks high on all search engines, including Bing and Yahoo.

website creation for entertainment attorney

Entertainment Lawyer Content Creation

Regularly publishing original content on your website is the best way to help your business stand out to potential clients and search engines. Our creative team has decades of experience writing custom law content that engages and educates your audience. Common content for entertainment firms includes:

Blogs: We’ll write informative content about the benefits of working with an entertainment lawyer.
Videos: We’ll direct and shoot videos that explain your legal services and highlight past clients who’ve enjoyed working with your firm.
Emails: We’ll help you stay connected with past clients and continue building relationships with new prospects through email campaigns.

PPC Advertising

Pay-per-click advertising (PPC) is a cost-effective tool for promoting your firm, no matter your budget. The main selling point of PPC is that you only pay when someone interacts with your ad. We provide PPC consulting and full PPC management services to help you choose the right PPC with the best ROI for your firm. A few popular PPC platforms for law firms include:

Google Ads: Broaden your reach and find more prospective clients nationwide with Google Ads.
Facebook and Instagram Ads: Use targeted ads on Facebook and Instagram to connect with artists and entertainers who can benefit from your services.
LinkedIn Ads: Use LinkedIn ads to position your firm as a leader in the entertainment law industry and build professional connections.

digital marketing for entertainment law firms

Web Design and Development

Your website is often your firm’s first impression on prospective clients. A professional website attracts clients and makes finding information about your firm and services easier. It can also improve conversion rates and boost your online presence. Our web design and development team can help with these services:

Design: We’ll design you a user-friendly website that is responsive and accessible.
Redesign: We can update your current site to make it more functional and modern.
Hosting: We can host your website and provide regular updates to keep it secure.
Analytics: We’ll review your site analytics and update the design to improve traffic, engagement, and conversions.

Social Media Marketing Strategies

Social media is a great marketing tool for connecting with clients and building brand awareness. Our social media team can boost your social media presence to improve your firm’s brand awareness and attract new business. We can assist with these aspects:

Strategy: We’ll let you know what type of content to post and what social media platforms to use to connect with your target audience.
Content: We’ll develop videos, graphics, and captions that you can share across all your channels.
Posting: We’ll help you stick to a consistent posting schedule by linking your accounts with a posting tool.
Analytics: We’ll review your analytics and update your strategy to improve your engagement and grow your following.

Reputation Management Services

What past clients say about your law firm online can affect how others perceive your business. Our team will monitor online conversations and work to keep a positive online reputation for your entertainment law practice through our reputation management services:

Social Media Management: We use social listening tools to monitor what people say about your firm on social media. We engage in conversations to answer questions and provide context.
Client Review Management: We’ll review online reviews from clients to ensure your firm is honestly portrayed. We’ll share the positive reviews and respond to any feedback.

Considerations for Entertainment Lawyers

Promoting an entertainment law firm in the legal market comes with unique challenges and opportunities. As you put together your first marketing campaigns, it’s important to consider the following factors:

Referrals: One of the best ways to build a solid client base is through referrals. Consider developing a referral program that encourages other entertainment businesses to refer your legal services to their clients.
Education: Many entertainers think they only need a lawyer when they’re in a crisis and need legal representation. Consider creating educational content that explains the benefits of having a lawyer during the creative process.

Digital Marketing Solutions with SEO Design Chicago

SEO Design Chicago develops digital marketing strategies to help law firms grow their businesses. When you partner with us, we guarantee:

Transparency: We’re transparent with clients and pride ourselves on strong communications, so you’re always updated on the status and health of your marketing projects.
Experience: Our team of professional marketers has decades of experience in their respective fields, helping law firms of all sizes reach their business goals.
Real-Time Reporting: We use real-time reporting to monitor the health of all our clients’ marketing projects.
Data-Driven Strategies: We use industry and competitor data to develop effective strategies that drive results.
Full-Service Agency: We’re a full-service marketing firm that can assist with all your online promotional needs, from email marketing and graphic design to website development and videography.
US-Based Team: We have a reliable US-based team that is available to assist clients during standard business hours.