Digital marketing plans for doulas

Doulas provide vital support, from prenatal education and labor assistance to postpartum care and emotional guidance. 

The job is characterized by changing client needs and expectations. For instance, some families prefer hands-on birth support at home or in a hospital, while others prefer virtual coaching. As such, you must identify emerging trends to stay on top of your game. 

One way to achieve this is by building a strong online and offline presence. This will help you connect with your target audience, understand their needs, and offer personalized services. But even with the right strategies, attracting new clients can be challenging.

That’s where SEO Design Chicago comes in. We help doulas strengthen their digital presence by combining different strategies, including SEO, social media campaigns, content creation, website management, and more.

Tailored SEO

At SEO Design Chicago, we offer customized search engine optimization services for doulas to help expand your reach and build a thriving business. Here are the key SEO components for the doula industry:

• On-Site Optimization (On-Page SEO): Enhancing website structure, speed, and keywords to improve search rankings and user experience

• Ongoing Quality Content Creation: Publishing valuable blogs, videos, and guides to establish you as a trusted expert in maternal care

• Off-Site Authority Building: Strengthening credibility through backlinks, guest posts, and partnerships with relevant industry websites

• Local SEO (for location-based services): Optimizing Google Business Profiles, local directories, and geo-targeted keywords to attract nearby clients

Our team will perform an on-page audit of your website, evaluating key elements such as meta tags, internal links, keyword usage, page speed, image alt, and mobile responsiveness. We’ll also assess your website’s internal linking, URL structure, and user experience. This audit helps us identify areas that need improvement and develop the most effective marketing plan tailored to your practice.

Social Media Campaigns

Social media channels can help you showcase your work, promote upcoming events, and connect with expectant families. 

Each platform attracts different demographics, so it’s important to tailor your approach accordingly. For instance, Instagram tends to appeal to younger audiences, while Facebook groups engage a broader age range.

By consistently sharing valuable content, you will establish yourself as the go-to resource for pregnancy, birth, and postpartum support.

Social Media Marketing Best Practices

• Understand your audience’s interests and their preferred social media platforms
• Respond to comments, messages, and mentions to build lasting relationships
• Incorporate relevant hashtags to increase visibility and reach
• Run paid ads to target the right audience 
• Use CTAs to encourage visitors to sign up or make a purchase.

Our team specializes in creating informative posts that highlight your expertise. This makes it easier for expecting or breastfeeding mothers to reach out for your services. We can also run targeted social media ads to enhance your reach.

Web Development and Content Creation

Your website is often the first interaction expectant families will have with your business, and we understand the importance of making that first impression count. Whether you’re starting from the ground up or looking to update your current site, our team will work with you to improve its design and functionality.